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Improving SEO visibility of thebar.com in organic search in UK

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A case study showcasing how my SEO team at TMWunlimited has helped thebar.com improve its reach and visibility in organic search in UK.

Published in: Marketing
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Improving SEO visibility of thebar.com in organic search in UK

  1. 1. Improving visibility of in Organic Search in UK
  2. 2. After just one year thebar.com is already the third largest provider of cocktail recipe content in UK … and almost a quarter of thebar.com’s traffic now comes from non-paid Organic Search: Hitwise 24%
  3. 3. Key challenges of thebar.com SEO Search Engine Optimisation is an ongoing process of improving the visibility of the brand in organic (non-paid) search results by making the site more relevant and credible for popular and relevant searches. Crowded and competitive space dominated by few powerful sites Improving SEO rankings for generic and competitive search terms, e.g. ‘vodka cocktails’ Google favours high authority websites Launching a brand new website with no history or authority in organic search Many competitors without the age gateway or other marketing conduct related limitations Improving SEO despite limitations and with gateway in place Search landscape Challenge for thebar.com
  4. 4. The continuous improvements of SEO traffic are due to thebar.com becoming more visible in Google UK results 1/3 Generic Searches:
  5. 5. The continuous improvements of SEO traffic are due to thebar.com becoming more visible in Google UK results 2/3 Recipe Searches: Brand + Recipe Searches:
  6. 6. The continuous improvements of SEO traffic are due to thebar.com becoming more visible in Google UK results 3/3 Category + Cocktails Searches: Product Searches: Image Searches:
  7. 7. By working with Diageo brand sites my team has improved SEO rankings and also attracted high quality referral visits  The linking strategy has resulted in improvements in thebar.com’s link authority and rankings  The majority of Referral visits have come to the site from our links on the brand sites  This traffic is of very good quality, e.g. bounce rate from some sites is in single digits
  8. 8. Our SEO outreach has been focused on quality and relevance over quantity  Outreach has improved our link profile which, in turn, improved our SEO visibility in Google  It has also contributed to the total number of visits to the site  Due to the relevance of content our outreach pieces have enjoyed high ‘likes’ and ‘shares’ counts
  9. 9. Our best practice SEO has resulted in a continuous increase in the overall SEO Visibility of the site in Google UK Source: Searchmetrics
  10. 10. We have significantly improved the click-through rate from the recipe pages and future-proofed the site from semantic search point of view as well 31% click- through rate. Usually 5- 8%.
  11. 11. Our ongoing optimisation of assets has improved the overall visibility of images in Universal Search results
  12. 12. Thank You

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