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Bats, dolphins and semantic search…
@arthurjach
1,394,024,279
What is
semantic
search?
Why should
I care?
How do I
do it?
What is
semantic
search?
Why should
I care?
How do I
do it?
Echolocation
That uses…
Navigation
For…
1. SUBJECT
Mammal
Is a kind of…
2. PREDICATE
Animal
Is an…
3. OBJECT
1. SUBJECT 2....
Echolocation
Animal
Document retrieval versus Data retrieval
Chaos versus Order
Google Knowledge Vault
What is
semantic
search?
Why should
I care?
How do I
do it?
Accessibility
(CMS / Platform)
Relevance
(Website
Content)
Credibility
(Links
& Mentions)
Context
(Semantic Search)
Semant...
Recipes
Reviews
& ratings
Organisation Movies
Products
Software
& apps
Events Local business
Are you already missing out?
1.
2.
3.
4.
5.
18%
10%
7%
4%
3%
33%
23%
15%
10%
6%
What is
semantic
search?
Why should
I care?
How do I
do it?
Must
• Talk to the client/agency
about doing semantic
search audit and finding
relevant opportunities
• Test existing ‘ric...
Thank you @arthurjach
Bats, Dolphins and Semantic Search - IAB This is Search Conference 2015
Bats, Dolphins and Semantic Search - IAB This is Search Conference 2015
Bats, Dolphins and Semantic Search - IAB This is Search Conference 2015
Bats, Dolphins and Semantic Search - IAB This is Search Conference 2015
Bats, Dolphins and Semantic Search - IAB This is Search Conference 2015
Bats, Dolphins and Semantic Search - IAB This is Search Conference 2015
Bats, Dolphins and Semantic Search - IAB This is Search Conference 2015
Bats, Dolphins and Semantic Search - IAB This is Search Conference 2015
Bats, Dolphins and Semantic Search - IAB This is Search Conference 2015
Bats, Dolphins and Semantic Search - IAB This is Search Conference 2015
Bats, Dolphins and Semantic Search - IAB This is Search Conference 2015
Bats, Dolphins and Semantic Search - IAB This is Search Conference 2015
Bats, Dolphins and Semantic Search - IAB This is Search Conference 2015
Bats, Dolphins and Semantic Search - IAB This is Search Conference 2015
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Bats, Dolphins and Semantic Search - IAB This is Search Conference 2015

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A ‘common sense’ introduction to semantic search, how can brands use it to make the most out of their current SEO visibility and stay ahead of the game.

Read more at http://www.iabuk.net/events/library/this-is-search-2015.

Author: Artur Jach - Head of SEO at TMW Unlimited http://www.tmwunlimited.com/ and http://www.arthurjach.co.uk/

Published in: Marketing
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Bats, Dolphins and Semantic Search - IAB This is Search Conference 2015

  1. 1. Bats, dolphins and semantic search… @arthurjach
  2. 2. 1,394,024,279
  3. 3. What is semantic search? Why should I care? How do I do it?
  4. 4. What is semantic search? Why should I care? How do I do it?
  5. 5. Echolocation That uses… Navigation For… 1. SUBJECT Mammal Is a kind of… 2. PREDICATE Animal Is an… 3. OBJECT 1. SUBJECT 2. PREDICATE 3. OBJECT
  6. 6. Echolocation Animal
  7. 7. Document retrieval versus Data retrieval Chaos versus Order
  8. 8. Google Knowledge Vault
  9. 9. What is semantic search? Why should I care? How do I do it?
  10. 10. Accessibility (CMS / Platform) Relevance (Website Content) Credibility (Links & Mentions) Context (Semantic Search) Semantic search adds a new element to the secret sauce…
  11. 11. Recipes Reviews & ratings Organisation Movies Products Software & apps Events Local business Are you already missing out?
  12. 12. 1. 2. 3. 4. 5. 18% 10% 7% 4% 3% 33% 23% 15% 10% 6%
  13. 13. What is semantic search? Why should I care? How do I do it?
  14. 14. Must • Talk to the client/agency about doing semantic search audit and finding relevant opportunities • Test existing ‘rich snippets’ • https://developers.googl e.com/structured- data/testing-tool/ Should • Implement relevant schema Google already shows as ‘rich snippets’ • https://developers.googl e.com/structured-data/ Could • Implement other relevant schemas and future-proof the site • https://schema.org/docs /schemas.html Would • Sign up to relevant newsletters (Webmaster Central Blog, SEL) • Track the performance of ‘rich snippets’ • https://www.google.com /webmasters/tools/hom e Semantic search MoSCoW
  15. 15. Thank you @arthurjach

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