Arthur Gopak (CEO of AlphaGamma) presents content marketing tips and strategies to create an online community of Millennials. The seminar was co-organized by iServe and AlphaGamma and it took place at the Collective Impact Center (San Diego) on July 17th. To access the live stream recording, follow this link: https://youtu.be/fxTIYY8XgKE

1. How to use
Business portal for young professionals
Arthur Gopak
CEO at AlphaGamma
content marketing
to turn Millennials
into your fans

2. = there is a hyperlink

3. Intro

4. Arthur who?

5. Worked for SMEs and corporations
Consulting international companies for the past 7 years

6. AlphaGamma
Business portal for young professionals

7. SOME OF OUR CLIENTS

8. Content marketing is a strategic
profitable customer action.
marketing approach focused on
audience — and, ultimately, to drive
attract and retain a clearly defined
relevant, and consistent content to
creating and distributing valuable,
© Content Marketing Institute

9. Key trends

10. 27%of population

11. InstaEverything
Modern users got used to instant services
Demanding speed and quality

12. 8 seconds
Goldfish has the attention span of 9”
Source: The Telegraph; Microsoft; University of Toronto

13. The epic battle
for consumer attention

14. The Internet is noisy
High-quality content is in high demand

15. Banner ads
are dead

18. Summary
Fake clicks
High engagement
0 conversions

19. This is not
an ethics class

20. Old methods
are no longer
effective

21. Dump
them!

22. Why would anyone
check your stuff
if they don’t know you?

23. value first
Only then your curious readers
It is about offering
might listen to your story

24. The principles

25. Content creation
Content promotion
Content conversion

26. Content
creation

27. Identify
your audience

29. to stand out
Your content has

30. Like,
for real

32. Content
promotion

33. Pick the channel
where your audience is

34. Cambridge Analytica case
An attempt to tailor content
to the target audience

36. Content
conversion

37. What can be measured,
can be improved
© Michael Dell

38. Adapt
your content

40. 3 core content marketing principles
Content creation
Content promotion
Content conversion

41. 2 key success
ingredients

42. Quality & consistency
Relevant content should be promoted regularly through the right channels

43. Case studies

47. We are
it works
a living proof

48. 25-34 18-24 35-44 45-54 55-64 65+
tablet & smartphone
37%63%desktop & laptop
28Median age
Top 5 visiting countries
OUR AUDIENCE
1’500’000+
Average annual income
€75’00
0+
Monthly views on all channels
57% 43%
Male Female

49. Prepare relevant content
Frame your content
Offer value first
Give it time
Conversions will follow

55. Loved the slides? Let’s chat!
Arthur Gopak
CEO & Editor-in-Chief
AlphaGamma
agtm.eu/sdslides2018
@GPacHQ/arthur.gpac /agopak +31617871114
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