1. what is a
product roadmap?
Arthur Meadows
February 2010
http://product-management.ning.com/

2. agenda
• seven rules of roadmaps
• disclosure and trust
• definition

3. with thanks to…..

4. Lawrence Lessig

5. who is he?

7. Harvard law professor
(Stanford law professor)

8. founding board member of
Creative Commons

9. founding board member of
Creative Commons
board member of the Software
Freedom Law Center

10. founding board member of
Creative Commons
board member of the Software
Freedom Law Center
former board member of the
Electronic Frontier Foundation

11. for

12. http://presentationzen.blogs.com/presentationzen/2005/10/the_lessig_meth.html
his
unique presentation style
http://presentationzen.blogs.com/presentationzen/2005/10/the_lessig_meth.html

13. who am i?

14. Arthur Meadows

16. product manager

17. 10 years

18. software:
green screen database apps
client server
internet
mobile

19. in
x 2 (!!)

20. currently
product manager

21. at

22. what do we do?

23. help early stage companies
improve their chance
of success

24. what is a road map?

25. definition

26. if the product manager is the
ceo of the product….

27. then the product road map is
the business plan
of the product manager

28. seven rules of road maps

29. intention
seven rules of road maps
rule 1
commitmentvs
(or most probable
scenario)

30. highlights
seven rules of road maps
rule 2
detailsvs

31. seven rules of road maps
rule 2 (cont)
less is more
(see rule 7 too)

32. align all business
functions
seven rules of road maps
rule 3
(first-time)
publication
can reveal
deep disjoints
but
roadmaps should

33. seven rules of road maps
rule 4
guaranteed to be:
wrong
disappointing

34. seven rules of road maps
rule 5
taken as
the minute it is published

35. seven rules of road maps
rule 6
inappropriate disclosure spells

36. seven rules of road maps

37. seven rules of road maps
rule 6
or

38. seven rules of road maps
rule 6
(loss of credibility)

39. seven rules of road maps
rule 7
disclosure proportional to trust

40. disclosure
and
trust

41. sharing your
product roadmap

42. not
or

43. but

45. trusted
engineering
testing
product marketing
operational delivery
customer support

46. somewhat trusted
THE MANAGEMENT

47. then.…

50. suspect
sales
marketing ??

51. tricky ones
development partners
VARs, distributors,
delivery partners
analysts

52. conclusions
different audiences require
different subsets of roadmap

53. more
whitepaper:
feature prioritization and
product road mapping
www.stream121.com/whitepapers/featureprioritization1.htm

54. thanks!