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Seven Rules of Product Roadmaps

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1) What is a product roadmap
2) Seven Rules of Product Roadmaps
3) How to share your roadmap - and to whom

Published in: Software
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Seven Rules of Product Roadmaps

  1. 1. what is a product roadmap? Arthur Meadows February 2010 http://product-management.ning.com/
  2. 2. agenda • seven rules of roadmaps • disclosure and trust • definition
  3. 3. with thanks to…..
  4. 4. Lawrence Lessig
  5. 5. who is he?
  6. 6. Harvard law professor (Stanford law professor)
  7. 7. founding board member of Creative Commons
  8. 8. founding board member of Creative Commons board member of the Software Freedom Law Center
  9. 9. founding board member of Creative Commons board member of the Software Freedom Law Center former board member of the Electronic Frontier Foundation
  10. 10. for
  11. 11. http://presentationzen.blogs.com/presentationzen/2005/10/the_lessig_meth.html his unique presentation style http://presentationzen.blogs.com/presentationzen/2005/10/the_lessig_meth.html
  12. 12. who am i?
  13. 13. Arthur Meadows
  14. 14. product manager
  15. 15. 10 years
  16. 16. software: green screen database apps client server internet mobile
  17. 17. in x 2 (!!)
  18. 18. currently product manager
  19. 19. at
  20. 20. what do we do?
  21. 21. help early stage companies improve their chance of success
  22. 22. what is a road map?
  23. 23. definition
  24. 24. if the product manager is the ceo of the product….
  25. 25. then the product road map is the business plan of the product manager
  26. 26. seven rules of road maps
  27. 27. intention seven rules of road maps rule 1 commitmentvs (or most probable scenario)
  28. 28. highlights seven rules of road maps rule 2 detailsvs
  29. 29. seven rules of road maps rule 2 (cont) less is more (see rule 7 too)
  30. 30. align all business functions seven rules of road maps rule 3 (first-time) publication can reveal deep disjoints but roadmaps should
  31. 31. seven rules of road maps rule 4 guaranteed to be: wrong disappointing
  32. 32. seven rules of road maps rule 5 taken as the minute it is published
  33. 33. seven rules of road maps rule 6 inappropriate disclosure spells
  34. 34. seven rules of road maps
  35. 35. seven rules of road maps rule 6 or
  36. 36. seven rules of road maps rule 6 (loss of credibility)
  37. 37. seven rules of road maps rule 7 disclosure proportional to trust
  38. 38. disclosure and trust
  39. 39. sharing your product roadmap
  40. 40. not or
  41. 41. but
  42. 42. trusted engineering testing product marketing operational delivery customer support
  43. 43. somewhat trusted THE MANAGEMENT
  44. 44. then.…
  45. 45. suspect sales marketing ??
  46. 46. tricky ones development partners VARs, distributors, delivery partners analysts
  47. 47. conclusions different audiences require different subsets of roadmap
  48. 48. more whitepaper: feature prioritization and product road mapping www.stream121.com/whitepapers/featureprioritization1.htm
  49. 49. thanks!

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