Learn the Latest App Marketing Strategies and Trends of 2016
• Even before you have your morning coffee the first thing
you do is check 2 to 3 apps in your smartphone like the
news app, social media app or some messaging apps.
• If you are in app development and have spent countless
amounts of hours to make a perfect app and are totally
ready to be released into the public
• It is important to understand that the marketing plays an
important role & a huge contribution in download of the
• Below given is the list of latest app marketing strategies
of 2016 & what all to expect from the app marketers to
market the apps.
• Top websites are now turning into apps & are also paying
more attention on the apps rather than on their websites.
• This is because the users are now spending most of their
time on online mobile apps rather than on websites.
• Special benefits of apps over the website like the apps
bypassing the need of internet further attract the users
• If you search online shopping product from your mobile
you might have noticed that the link will be automatically
opened in an app or a link from where you can download
• 2016 will be a huge jump for the app marketers with a
totally new way of using social media to a new extent.
• The mobile apps will be reached more through the social
media in this year because the social media is now being
used more on mobile devices than on desktop.
• Right users for the app can be easily targeted according
to the geographical location, age, gender using the social
• App development companies are now using Pinterest as
well as YouTube to drive traffic into the app and to
increase the rate of downloads in it.
• Mobile app marketers can reach to their users by many
ways using push notification, in-app notifications, emails.
• These multiple approach to reach the users will increase
user interaction & give complete & desired output for it.
• A push notification will be sent to the users in case he has
not opened the app & if user has pushed the notification
then an email will be sent to that person.
• A multiple approach method to reach the users of your
app will be one of the most desired method of receiving
the messages & result in the best engagement of the app.
• Video is a highly traffic generating method for the app &
it is increasingly becoming noticeable & by this year you
will also be seeing videos on search ads with Google.
• The video usage on the mobile phones is heavy and they
are all coming from the app than the mobile website.
• We have seen paid promotions were one app promote
other app with the link of other app within the first app.
• The same developer of 2 app also promotes each other.
• Some examples of these are Share It who promotes Clean
It and CloneIt app & also True Caller who promotes True
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