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Mobile Matters: The impact of mobile technology on event fundraising

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How does the mobile trend impact your peer-to-peer fundraising campaigns and events? We looked at the behavior of 40,000+ event registrants and discovered that participants using mobile web and mobile apps in a run, walk or ride are raising on average 121% more than non-mobile users.

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Mobile Matters: The impact of mobile technology on event fundraising

  1. 1. Mobile Matters!The powerful impact of mobile technology on event fundraising
  2. 2. Current mobile internet traffic patterns Overall Traffic Overall eCommerce 10% 8% Percentage mobile …
  3. 3. Traffic across the Artez platform Over 10% of traffic to our fundraising & donation pages is from mobile devices… Up from 4% in 2011
  4. 4. The question we’re all asking…How does the mobile trend impact your peer-to-peer fundraising campaigns and events?
  5. 5. Answering the question: The technology Mobile Web Pages
  6. 6. Answering the question: The technology Mobile Web Apps
  7. 7. Answering the question: Methodology• We looked at 11 North American events using online fundraising pages, mobile web pages & mobile apps Causes included: Healthcare & disease research, environment protection, religious issues, and corporate foundations• Funds raised by the campaigns ranged between: $100,000 to $1.4 million
  8. 8. Answering the question: The pool of data• 42,129 event participants in total• 20,623 active fundraisers (raised above $0)• 93,702 individual donations $ 5,593,858 raised online
  9. 9. Mobile use from two perspectives Donors Participants
  10. 10. Donors & Mobile Technology Do donors give through mobile devices when pledging a gift in an event like arun, walk or ride?
  11. 11. Donors ARE pledging on mobile devices! On average, 4% of all online donations in the events were made on a smartphone or tablet The mobile web donation range within campaigns was 2% - 6%
  12. 12. Average donation sizes per channel $48.88 $60.11 mobile online
  13. 13. Let’s look at your event participants How does mobile technology make your event participants better fundraisers?
  14. 14. How could your participants fundraise? We looked at how participants logged into their fundraising tools and found three types of user…1. Using online pages only2. Using online pages & mobile web pages3. Using online, mobile pages & a mobile app
  15. 15. How many participants are “mobile”? 24% of all event registrants logged into fundraising tools on mobile web, used a mobile app or fundraised with both.
  16. 16. Did you know?On average in events, we found only 50% of participants actually fundraised. So, are participants who use mobile technology more likely to raise over $0?
  17. 17. Participants raising over $0
  18. 18. Mobile impact on participant behaviorEvent participants who use a mobile device to log into their fundraising tools are far more likely to raise money for your cause!
  19. 19. Fundraising success & mobile participants Users of mobile technology raised more in fundraising event than those not using it… On average 2.2x moreHeaviest mobile users raised almost three times more (2.95x)!
  20. 20. Number of donations per participant Do mobile users bring in more donations? Participants using mobile web and apps received more donations than other registrants.
  21. 21. Number of donations per participant Do mobile Using mobile web & mobile appsparticipants increases the number of donations get more by 113%!donations? Yes! Yes!
  22. 22. Remember the 24% who were mobile?Those 24% mobile enabled event registrants raised 80% of the funds overall. Your most engaged fundraisers use mobile devices to help you raise money!
  23. 23. That’s the “mobile lift”! On average, 24% of your participants are raising on average 121% more when given mobile tools
  24. 24. More information?For a demo of our system or moreinformation about our products … www.artez.com 1.877.815.8777

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