Artez Interactive - An Executive's Guide to Online Fundraising

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Let's look at the situation facing fundraisers today. Direct Mail? Expensive and declining! Telephones? Do Not Call! As a result we are seeing more and more nonprofit organizations take the e-plunge in 2010 or deepen their commitment to digital if they are already swimming. A trend that is not surprising considering that digital is one of the lowest cost channels out there and is a great potential source for new dollars and new donors.

In this webinar Philip King, President & CEO of Artez Interactive and Joel Africk, President and CEO of Respiratory Health Association of Metropolitan Chicago will discuss everything any Executive needs to know about leveraging the power of the internet to transform fundraising at their organization.

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Artez Interactive - An Executive's Guide to Online Fundraising

  1. 1. An Executive’s Guide to Online Fundraising
  2. 2. Philip King, President & CEO Artez
  3. 3. Webinar Tips <ul><li>This webinar is being recorded and will be available on our website shortly </li></ul><ul><li>If you have any technical troubles, use the “chat” feature </li></ul><ul><li>We will take all questions at the end. Please use “raise hand” or “chat” features </li></ul>
  4. 4. Joel Africk, President & CEO Respiratory Heath Association of Metropolitan Chicago
  5. 5. <ul><li>“ Why Care About Online?” </li></ul>
  6. 6. <ul><li>“ Mistakes to Avoid?” </li></ul>
  7. 7. <ul><li>“ Integrating Online & Offline?” </li></ul>
  8. 8. <ul><li>“ The Role of Person-to-Person Fundraising ?” </li></ul>
  9. 9. <ul><li>“ Tips for Measuring & Improving Online Fundraising?” </li></ul>
  10. 10. More webinars for you... Successful Bike-a-thons: from A to Z Wednesday, February 3rd at 2 p.m. EST (North America) Register at www.artez.com   Presenters: Patrick Egan Account Executive, Artez Interactive Jenni Frenke Special Events Coordinator, Toronto People With AIDS Foundation
  11. 11. Calendar notes... <ul><li>February - Australian Roadshow Sydney, Melbourne & Adelaide </li></ul><ul><li>March – ArtezInterAction US Washington D.C. </li></ul><ul><li>April NTEN in Atlanta & AFP in Baltimore </li></ul>
  12. 12. When this Webinar Ends... <ul><li>Don’t be afraid </li></ul><ul><li>Leadership from the top </li></ul><ul><li>Make more, spend less </li></ul>
  13. 13. Thank you Check Out “ Digital Fundraising Podcast” on iTunes P h ilip King ph i [email_address] art e z.com
  14. 14. Form of Payment Used Most Often Q6. There are a number of different ways to make a direct financial donation to a charity of non-for-profit organization. Which methods do you use? Base: Made a financial donation (n=708) Q7. And what method do you use most often? Base: Made a financial donation. Base: Used a method to donate (n=708) % Online Donation More Popular in 2009 Online to 10% from 4% in 2008 as method used most often.
  15. 15. Interest in Donating Online? Q8. To what extent, if at all, are you interested in having the ability to make a financial donation online to a charity or non-for-profit of your choice? Please use the following 7-point scale Base: Made a financial donation (n=708) 41% of donors interested in donating online have not used this method before. Interested Neutral Not Interested
  16. 16. Anticipated Impact on Donating Online - Among Those Interested Q10. If the ability to make financial donations online was available to you for any charity or non-for-profit organization of interest, to what extent, if at all, would it impact the frequency with which you donate money? Base: Interest in making donation online (n=201) Q11. Assuming this online option was readily available, to what extent, if at all, would it impact the amount you donate? Base: Interest in making donation online (n=201) Anticipated Impact on Frequency of Donation More Often Less Often No Impact 22% 1% 77% Anticipated Impact on Amount of Donation Increase Decrease No Impact 13% 0% 87%
  17. 17. Security Security Security Security Barriers To Making Online Donations - Among Those Not Interested Q9. Why is the idea of making a financial donation online less appealing to you? Base: Not interested in making donation online (n=381) Don’t trust the Internet Too impersonal Security concerns Don’t do financial transactions on the Internet Don’t know who is getting the donation Concerned about fraud % Top 6 Barriers to Donating Online

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