#poca12Saturday, May 5, 12
Joe Smith                            designer, developer                      Download this presentation from             ...
What Do You Do?#poca12Saturday, May 5, 12
Your website is the second                         best representation                           of your business#poca12Sa...
Good Website Structure#poca12Saturday, May 5, 12
Good Website Structure                          Good Content#poca12Saturday, May 5, 12
Good Website Structure                              Good Content                               Reach Out           faceboo...
Tags                       Parts                      Content#poca12Saturday, May 5, 12
Page Parts#poca12Saturday, May 5, 12
Uniform Resource Locator                        Page Parts                                            URL#poca12Saturday, ...
Page Parts                                   URL                                   Apparent Title#poca12Saturday, May 5, 12
<h1>PROJECTS</h1>                       Page Parts                                      URL                               ...
Page Parts                                   URL                                   Apparent Title                         ...
Page Parts                                   URL                                   Apparent Title                         ...
Page Parts                                   URL                                   Apparent Title                         ...
Page Parts                                   URL                                   Apparent Title                         ...
Google & Page Parts#poca12Saturday, May 5, 12
Content is King                                       Why?                          Sticky                        Search  ...
Your Current Content                            Take a web inventory                                         Text content ...
Weed Out                      Redundant                      Out-of-date                         Trivial                  ...
Other Sources of Content                             Your Locations                            Hours of Operation         ...
Taxonomy                                    Home                      Education    Locations     People                   ...
Content Management Systems                                       Uses                               Organize your content ...
Content Management Systems#poca12Saturday, May 5, 12
Custom CMS                        Flexible design                      Complete integration                        Simpler...
The Goal                      The goal is to have a website with deep, relevant                           content. And to ...
Social Media                      Gather Followers                         Expert Tips                           News     ...
Social Media                      Conversation with Customers                           Conversation Starters             ...
Social Media                                               Outlets                facebook   Twitter   Google+    YouTube ...
Social Media                                  Facebook                       Create local business page(s)                ...
Social Media                                     Twitter                                  Get an account                  ...
Social Media                                    Google+                             Make a business page                  ...
Social Media                      facebook    GoogleMaps   Yelp!   foursquare                         Add your location to...
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POCA Fest Workshop

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Presentation on optimal web promotion strategy focusing on website/web page structure, content value and announcing content via social media.

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POCA Fest Workshop

  1. 1. #poca12Saturday, May 5, 12
  2. 2. Joe Smith designer, developer Download this presentation from slideshare.net/artdudejoe/ #poca12#poca12Saturday, May 5, 12
  3. 3. What Do You Do?#poca12Saturday, May 5, 12
  4. 4. Your website is the second best representation of your business#poca12Saturday, May 5, 12
  5. 5. Good Website Structure#poca12Saturday, May 5, 12
  6. 6. Good Website Structure Good Content#poca12Saturday, May 5, 12
  7. 7. Good Website Structure Good Content Reach Out facebook Twitter Google+ LinkedIn Yelp! YouTube#poca12Saturday, May 5, 12
  8. 8. Tags Parts Content#poca12Saturday, May 5, 12
  9. 9. Page Parts#poca12Saturday, May 5, 12
  10. 10. Uniform Resource Locator Page Parts URL#poca12Saturday, May 5, 12
  11. 11. Page Parts URL Apparent Title#poca12Saturday, May 5, 12
  12. 12. <h1>PROJECTS</h1> Page Parts URL Apparent Title#poca12Saturday, May 5, 12
  13. 13. Page Parts URL Apparent Title Readable Text#poca12Saturday, May 5, 12
  14. 14. Page Parts URL Apparent Title Readable Text Button Title#poca12Saturday, May 5, 12
  15. 15. Page Parts URL Apparent Title Readable Text Button Title Meta Title#poca12Saturday, May 5, 12
  16. 16. Page Parts URL Apparent Title Readable Text Button Title Meta Title Meta Description#poca12Saturday, May 5, 12
  17. 17. Google & Page Parts#poca12Saturday, May 5, 12
  18. 18. Content is King Why? Sticky Search Search Re-usable Followable Search Search Relatable Search#poca12Saturday, May 5, 12
  19. 19. Your Current Content Take a web inventory Text content e Appar ent Titl Images Butt on Title Forms Met a Title n G raphics scriptio Meta De#poca12Saturday, May 5, 12
  20. 20. Weed Out Redundant Out-of-date Trivial Unclear Inaccurate#poca12Saturday, May 5, 12
  21. 21. Other Sources of Content Your Locations Hours of Operation Practitioners Media Mentions Products Sold Acupuncture Education#poca12Saturday, May 5, 12
  22. 22. Taxonomy Home Education Locations People Who Up Town John What West Hills Jane How South Gate Julie#poca12Saturday, May 5, 12
  23. 23. Content Management Systems Uses Organize your content Update content at any time Edit meta tags for search engine bait Add custom content like images and video#poca12Saturday, May 5, 12
  24. 24. Content Management Systems#poca12Saturday, May 5, 12
  25. 25. Custom CMS Flexible design Complete integration Simpler usability#poca12Saturday, May 5, 12
  26. 26. The Goal The goal is to have a website with deep, relevant content. And to continuously add to it. Because real people like deep relevant content. And so does google.#poca12Saturday, May 5, 12
  27. 27. Social Media Gather Followers Expert Tips News Specials#poca12Saturday, May 5, 12
  28. 28. Social Media Conversation with Customers Conversation Starters Encourage Responses Respond#poca12Saturday, May 5, 12
  29. 29. Social Media Outlets facebook Twitter Google+ YouTube LinkedIn Yelp! foursquare#poca12Saturday, May 5, 12
  30. 30. Social Media Facebook Create local business page(s) Enter your location Give reasons why to like Update status weekly Link to it from your website Create a “Like Me” landing page#poca12Saturday, May 5, 12
  31. 31. Social Media Twitter Get an account Brand your page Follow related people and businesses Tweet 4 times a week#poca12Saturday, May 5, 12
  32. 32. Social Media Google+ Make a business page Enter location(s) Register locations with Google Maps Add people to your circles Post weekly updates (same as FB)#poca12Saturday, May 5, 12
  33. 33. Social Media facebook GoogleMaps Yelp! foursquare Add your location to all of these Enter descriptions Upload photos Respond to comments#poca12Saturday, May 5, 12

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