Move In Process

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A Process - not an Event

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Move In Process

  1. 1. Move-ins A Process Not An Event!
  2. 2. Funnel Senior Living Communities
  3. 3. Contact
  4. 4. Contact Prospect
  5. 5. Contact Prospect Resident
  6. 6. First Step Establish Contact Fill the top of the funnel
  7. 7. Internet Phone Inquiry CONTACTS Passive Approach Referral Walk In
  8. 8. Special Event Direct Mail CONTACTS Proactive Steps
  9. 9. First Step Establish Contact Internet Phone Inquiry Special Event Walk In Direct Mail Referral
  10. 10. <ul><li>Build a Relationship </li></ul><ul><li>Do </li></ul><ul><li>Something ! </li></ul><ul><li>Make a Connection </li></ul>Contact Prospect
  11. 11. Phone Call Phone Call Lunch & Tour Event Home Visit Phone Call Lunch & Tour w Family Home Visit MOVE - IN MAILING Activity Program Initial Contact
  12. 12. Contact Prospect IL AL GOAL Senior Living Community Resident
  13. 13. Other LEAKAGE Resident IL AL Initial Contact Independent Living Assisted Living
  14. 14. LEAKAGE Sun City Resident IL AL Initial Contact Active Retirement Communities Senior Apartments
  15. 15. LEAKAGE Active Retirement Communities Senior Apartments Life Care Option Resident IL AL Initial Contact CCRC SNF IL ALF SNF
  16. 16. LEAKAGE Active Retirement Communities Senior Apartments SNFs CCRCs Other Independent Living Other Assisted Living Recognized Competitors Resident IL AL Initial Contact
  17. 17. HIDDEN LEAKAGE FRIENDS AND FAMILY Resident IL AL Initial Contact Home Health Private Pay Caregivers
  18. 18. CONTACT [email_address] to arrange a dynamic TRAINING SESSION

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