1. ARTBA Women Leaders in Transportation Design and Construction Council
Strategic Plan
Mission Statement:
The ARTBA Women Leaders in Transportation Design and Construction Council (hereinafter
referred to as the Women Leaders Council) will promote leadership and career advancement for
professional women in the transportation design and construction industry through networking,
mentoring, recognition and educational activities in partnership with ARTBA and other
stakeholders.
Introduction:
The Women Leaders Council will focus on raising the profile of women within ARTBA, as well
as supporting and attracting more professional women to the transportation design and
construction industry. It is important to note that the Council’s activities are open to all ARTBA
members. The ultimate goal to get more women involved with ARTBA and engaging the entire
membership will be critical to the Council’s success. Ultimately, as women become more
integral to the organization, it may be that the Council’s purpose may evolve.
The intent of the Women Leaders Council is to support ARTBA’s primary mission of
aggressively growing, stabilizing and protecting transportation infrastructure investment. The
Council will focus on issues of general concern to the transportation design and construction
industry and not gender-specific issues. However, it is recognized that there are still real or
perceived barriers for women within the transportation design and construction industry – the
Women Leaders Council will mitigate these by providing support and recognition for women
within ARTBA. Further, there are not enough young people entering the professional workforce
within this engineering and construction industry (men or women). The Council’s objective will
be to work on ways to showcase the many benefits that this industry can provide a professional
career (with emphasis on attracting women to the profession).
The Women Leaders Council will achieve its mission through the Goals and Objectives
described below:
Goals & Objectives:
Goal 1: Raise the Profile of Professional Women in Transportation Design and
Construction within ARTBA.
Objectives: 1) Sponsor webinars with female speakers on topics of general
interest (performance measure: 2 per year)
2) Continue the ARTBA Women Leaders in Transportation Design
and Construction Awards program (performance measure: 1 Ethel
Birchland Lifetime Achievement Award, 1 Glass Hammer, and 2

2. Future Industry Spotlight Awards given by the Council at the
ARTBA National Convention every year)
3) Facilitate the appointment of women to ARTBA’s divisions and
Councils (performance measure: appoint at least one woman to
each division, each committee and each council)
4) Create a strong virtual presence for the Women Leaders
Council on ARTBA’s website
a.) Include women leader profiles – including students,
individuals and women-owned companies (performance
measure: implement one of each in calendar year 2013)
b.) Include testimonials from ARTBA Women Leaders -
especially award winners (performance measure:
implement a testimonial from each award winner in
calendar year 2013)
5) Sponsor networking events at national and regional ARTBA
meetings (performance measure: sponsor one networking event
per year)
Goal 2: Support Professional Women in Transportation Design and Construction.
Objectives: 1) Reach out to women attendees of ARTBA functions and
provide opportunities to meet and interact with long-term ARTBA
members at events. (performance measure: initiate methodology
to pair attendees with established ARTBA members in 2013, with
implementation in calendar year 2014)
2) Create Mentor program for the Council that will include reverse
mentoring where younger professionals mentor older
professionals. (performance measure: Implement in calendar year
2014)
3.) Work with the ARTBA Young Executive Leadership Council on
outreach to young professionals and overlapping activities
(performance measure: identify overlapping activities in 2013 with
implementation of at least one partnered activity in 2014)
Goal 3: Attract more Women and Girls to Transportation Design and Construction
Careers.
Objectives: 1) Identify and partner with other groups who provide K-12
outreach (performance measure: identify potential partners in
2014 with implementation of at least one outreach program
partnership in 2015)

3. 2) Identify and partner with other groups who provide mentoring
for women in college and early-stage careers (performance
measure: identify potential partners in 2014 with implementation of
at least one mentoring partnership in 2015)
3) Find a philanthropic issue that we can work on and promote
within the council and the entire association (performance
measure: identify potential philanthropy in 2014 with
implementation in 2015)
4) Utilize social media and host “tweet up” events (and similar)
where young people can get engaged and learn more about
transportation design and construction. (performance measure:
identify social media outreach methods in 2014 with
implementation in 2015)