Careers in AgricultureIts not all mud and flies!!!!           CAA Annual Conference        Friday 18th November 2011     T...
MichaelNick        We milk        500 cows       3x daily on       two farms           at       Jamberoo                  ...
3
Wow thesecows provide50000 youngpeople like me  with milk  everyday                 4
Cows on the Hill             The home farm is           situated in very steep           rainforest country on            ...
With views like this   you can see whylifestyle farmers pay       $70k/ha                        6
Our second farm is  located on a floodplain adjacent to the Jamberoo township                        7
We conduct pasture andpharmaceuticalmilk trials here
March 20111 in 50 year flood     Not only do we                      produce milk we                        can swim like ...
And believe it or                      not it gets 33%                     less rainfall than                      the hom...
The Noblest ProfessionA career in agriculture isfeeding, clothing and housingthe world7 billion people and growing.
Agriculture needs best &             brightest• Feeding the world is huge responsibility  – it will need an extraordinary ...
Australia Needs You• 80,000 new workers required• 2000 ag science graduates needed per  annum universities only turning ou...
HARD WORK NOT ENOUGH        PAY?
2 million primary school students     1.5 million     secondary      students94%                 Agrifood Sector
2 million           primary            school           students           1.5 million           secondary            stud...
Key to Success• A critical factor in engaging young  people in agricultural career pathways is  the timing of career educa...
Art4Agriculture is a network of  young people who share apassion to tell others about thepivotal role Australian farmers  ...
Art4Agriculture design anddeliver events and activities that      focus on youth, career opportunities, the environment an...
Our programs use  creative arts andmultimedia to tap into  youth technology
Our programswww.art4agriculture.com.au
http://www.art4agriculture.com.au/creamofthecrop/
The Cream of the Crop            Competition• invites students in NSW secondary and  tertiary education institutions to cr...
Need to replace this photo with anCream of Crop photo(or two)
Cream of the Crop Competition• The winning entries are loaded on the web  providing contemporary authentic, positive  and ...
70,000                                                hitshttp://www.slideshare.net/LandLearnNSW/presentations?order=popul...
www.youtube.com/user/Art4Agriculturehttp://art4agriculturechat.wordpress.com/
The Archibull Prize• invites students in suburban high schools to  learn through hands on experience about the  challenges...
How it worksEach school is provided with a life size fibreglasscow on which the students create an artworkabout:• their al...
Young Farming Champions• A young farmer who specialises in each  commodity is paired with a school who is  studying that p...
Not just for young Picassos
The Tasks1. The Archibull• Use the blank fibreglass cow to inspire or   create the artwork ……..2. The blog• Produce a week...
The Tasks3. The video• Produce a short video to raise the profile of   the allocated food or fibre commodity or the   farm...
We take the finished  artworks out of theclassroom and onto the        streets.                         38
And to big events like the SydneyRoyal Easter Show.
Our programs are  all about big       ideas
Cooperation& teamwork
2 millionprimary  schoolIMAGES ANDstudents      80%PERCEPTIONS1.5 million   49%secondary students
IMAGES AND PERCEPTIONS• 80% primary and 49% secondary  students think agriculture is a good  career choice for a young per...
IMAGE GETS IN THE WAYThere is a perception of mud andgumboots as opposed to youngpeople from diverse backgroundsand career...
NOT SEXY ENOUGH   Somehow there is the    perception that foodproduction is „dirty‟ and not a        noble cause.        W...
IMAGE ISEVERYTHING
Image needsto be created and actively maintained
As a youngfarmer I amoptimistic for     this  Industry.
I am a youngperson and I love farming and Ilove the lifestyle
I am a city    girl
My career in Agriculture hasopened so many  doors for me
My new career has opened many         doors for me                          My trip to                          Canada
The students said“youre too pretty to    be a farmer”& “I didnt know girls could be farmers “
I am a farmerand I am livingthe dream and   you can too
I’m a farm girlwho wants to bethe change thatneeds to happen
I am using     every   platform available tome to inspireyoung people      into agriculture
Another great industry              initiativeNational Managers – Jaydee Events Pty LtdJohn Hutchison & Deanne KennedyPhon...
But wait there is moreA list of all the agricultureeducation and awarenessprograms in Australia on offer toschools can be ...
Primary Industry Centre for Science Education                  (PICSE)           http://www.picse.net/HUB/index.htm
Primary Industry Centre for Science            Education (PICSE)“The most important word in our PICSEvocabulary is “Relati...
2011Locations of the National Office    + 10 Activity Centres:
PICSE Integrated Model: Building Relationships & Passion                 Relevance of Science:                    run by S...
Its not all mud and flies     The one-stop shop for careers in cropping, livestock production, fisheries,forestry, horticu...
More information on Agrifood          Pathways    www.agrifoodskills.net.au/
The Big Question?? What about            farmingAre young people interested in careers inagriculture• Yes they are• Art4Ag...
Vocational Education Training made me “work ready” for a career in the dairy industry   see Emma‟s story herewww.youtube.c...
JOIN ME IN SPREADING        THE WORDCAREERS THAT HELP FEED THEWORLD ARE THE PLACE TO BE                                  M...
2 million     primary       school     students                   Extra-ordinary                       People     1.5 mill...
Its not all mud and flies
Its not all mud and flies
Its not all mud and flies
Its not all mud and flies
Its not all mud and flies
Its not all mud and flies
Its not all mud and flies
Its not all mud and flies
Its not all mud and flies
Its not all mud and flies
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Its not all mud and flies

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Feeding, clothing and housing the world is the noblest professsion, Check out careers in the agrifood sector I will guarrantee there is one 4 u

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Its not all mud and flies

  1. 1. Careers in AgricultureIts not all mud and flies!!!! CAA Annual Conference Friday 18th November 2011 The Great Divide – City and Country Lynne Strong www.cloverhilldairies.com.au
  2. 2. MichaelNick We milk 500 cows 3x daily on two farms at Jamberoo 2
  3. 3. 3
  4. 4. Wow thesecows provide50000 youngpeople like me with milk everyday 4
  5. 5. Cows on the Hill The home farm is situated in very steep rainforest country on the NE side of Saddleback Mt 5
  6. 6. With views like this you can see whylifestyle farmers pay $70k/ha 6
  7. 7. Our second farm is located on a floodplain adjacent to the Jamberoo township 7
  8. 8. We conduct pasture andpharmaceuticalmilk trials here
  9. 9. March 20111 in 50 year flood Not only do we produce milk we can swim like Olympians. Believe me we needed to be today !!!!!!
  10. 10. And believe it or not it gets 33% less rainfall than the home farm March 20111 in 50 year floodSame paddock 1 hr. later
  11. 11. The Noblest ProfessionA career in agriculture isfeeding, clothing and housingthe world7 billion people and growing.
  12. 12. Agriculture needs best & brightest• Feeding the world is huge responsibility – it will need an extraordinary effort• And extraordinary people• The world needs talented young people choosing agrifood sector career pathways
  13. 13. Australia Needs You• 80,000 new workers required• 2000 ag science graduates needed per annum universities only turning out only 800 per yearI.e. There are 6 jobs for every 1 person graduating with an agriculture degree
  14. 14. HARD WORK NOT ENOUGH PAY?
  15. 15. 2 million primary school students 1.5 million secondary students94% Agrifood Sector
  16. 16. 2 million primary school students 1.5 million secondary students90% 4%
  17. 17. Key to Success• A critical factor in engaging young people in agricultural career pathways is the timing of career education interventions.• Capturing their attention in early to middle secondary years is crucial.
  18. 18. Art4Agriculture is a network of young people who share apassion to tell others about thepivotal role Australian farmers play in feeding the world. 18
  19. 19. Art4Agriculture design anddeliver events and activities that focus on youth, career opportunities, the environment and the arts and link them all back to agriculture.
  20. 20. Our programs use creative arts andmultimedia to tap into youth technology
  21. 21. Our programswww.art4agriculture.com.au
  22. 22. http://www.art4agriculture.com.au/creamofthecrop/
  23. 23. The Cream of the Crop Competition• invites students in NSW secondary and tertiary education institutions to create a PowerPoint or a video which can be published on the web and win cash prizes.• students are asked to promote the importance of agriculture to their peers, to encourage a better understanding of agriculture as well as promote agricultural careers and rural life.
  24. 24. Need to replace this photo with anCream of Crop photo(or two)
  25. 25. Cream of the Crop Competition• The winning entries are loaded on the web providing contemporary authentic, positive and popular stories about agriculture and the environment written by young people for young people.• This initiative is vital as the changes to modern farming practices have moved much faster than educational resource development.
  26. 26. 70,000 hitshttp://www.slideshare.net/LandLearnNSW/presentations?order=popularhttp://www.slideshare.net/art4agriculture/slideshows?order=popular
  27. 27. www.youtube.com/user/Art4Agriculturehttp://art4agriculturechat.wordpress.com/
  28. 28. The Archibull Prize• invites students in suburban high schools to learn through hands on experience about the challenges of housing and feeding the world with a declining natural resource base.• The finished artworks and curriculum activities must explore and communicate the students’ vision for a sustainable future.
  29. 29. How it worksEach school is provided with a life size fibreglasscow on which the students create an artworkabout:• their allocated food or fibre industry• the farmers who produce it and• how this food or fibre is being produced sustainably.
  30. 30. Young Farming Champions• A young farmer who specialises in each commodity is paired with a school who is studying that particular commodity.• The young farmer comes to the school and talks to the students and shares their farming experiences.
  31. 31. Not just for young Picassos
  32. 32. The Tasks1. The Archibull• Use the blank fibreglass cow to inspire or create the artwork ……..2. The blog• Produce a weekly web blog which documents the journey of the artwork.
  33. 33. The Tasks3. The video• Produce a short video to raise the profile of the allocated food or fibre commodity or the farmers who produce it .4. The PowerPoint• Produce a PowerPoint for web publishing which reflects the students sustainability learnings
  34. 34. We take the finished artworks out of theclassroom and onto the streets. 38
  35. 35. And to big events like the SydneyRoyal Easter Show.
  36. 36. Our programs are all about big ideas
  37. 37. Cooperation& teamwork
  38. 38. 2 millionprimary schoolIMAGES ANDstudents 80%PERCEPTIONS1.5 million 49%secondary students
  39. 39. IMAGES AND PERCEPTIONS• 80% primary and 49% secondary students think agriculture is a good career choice for a young person• Both demographics say farmers work hard for too little reward• But is not all about the money
  40. 40. IMAGE GETS IN THE WAYThere is a perception of mud andgumboots as opposed to youngpeople from diverse backgroundsand career pathways working as ateam to produce affordable andnutritious food.
  41. 41. NOT SEXY ENOUGH Somehow there is the perception that foodproduction is „dirty‟ and not a noble cause. Weird eh!!!!!!
  42. 42. IMAGE ISEVERYTHING
  43. 43. Image needsto be created and actively maintained
  44. 44. As a youngfarmer I amoptimistic for this Industry.
  45. 45. I am a youngperson and I love farming and Ilove the lifestyle
  46. 46. I am a city girl
  47. 47. My career in Agriculture hasopened so many doors for me
  48. 48. My new career has opened many doors for me My trip to Canada
  49. 49. The students said“youre too pretty to be a farmer”& “I didnt know girls could be farmers “
  50. 50. I am a farmerand I am livingthe dream and you can too
  51. 51. I’m a farm girlwho wants to bethe change thatneeds to happen
  52. 52. I am using every platform available tome to inspireyoung people into agriculture
  53. 53. Another great industry initiativeNational Managers – Jaydee Events Pty LtdJohn Hutchison & Deanne KennedyPhone: 03 5659 4219 Fax: 03 5659 4412Mobiles: J: 0412 368 739 D: 0419 878 055Email: jaydeeevents@dcsi.net.auAddress: PO Box 2, LOCH VIC 3945www.thepeopleindairy.org.au/projects/cows-create-careers.htm
  54. 54. But wait there is moreA list of all the agricultureeducation and awarenessprograms in Australia on offer toschools can be found herehttp://primaryindustrieseducation.com.au/stocktake.htm
  55. 55. Primary Industry Centre for Science Education (PICSE) http://www.picse.net/HUB/index.htm
  56. 56. Primary Industry Centre for Science Education (PICSE)“The most important word in our PICSEvocabulary is “Relationships”! Our ScienceEducation Officers (SEOs) build relationshipswith students, teachers, university academics,industry scientists, national colleagues and localcommunity supporters. These relationships arenot built through emails or flyers, but throughface to face discussions in classrooms, teacherstaffrooms, laboratories and other workplaces”
  57. 57. 2011Locations of the National Office + 10 Activity Centres:
  58. 58. PICSE Integrated Model: Building Relationships & Passion Relevance of Science: run by Science Education Officer
  59. 59. Its not all mud and flies The one-stop shop for careers in cropping, livestock production, fisheries,forestry, horticulture and viticulture that feed the world and manage the environment.Check it out here www.csu.edu.au/special/acda/careers/
  60. 60. More information on Agrifood Pathways www.agrifoodskills.net.au/
  61. 61. The Big Question?? What about farmingAre young people interested in careers inagriculture• Yes they are• Art4Agriculture survey 2011• 80% primary school students said yes• 49% secondary students said yes
  62. 62. Vocational Education Training made me “work ready” for a career in the dairy industry see Emma‟s story herewww.youtube.com/watch?v=Kwt6pExh0pA
  63. 63. JOIN ME IN SPREADING THE WORDCAREERS THAT HELP FEED THEWORLD ARE THE PLACE TO BE My cows produce milk for 50,000 Australians everyday 73
  64. 64. 2 million primary school students Extra-ordinary People 1.5 million secondary studentsAustralia needs the best and thebrightest to enter careers in the Agrifood Sector

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