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Adobe Dynamic Media
Eco-System


Cornel Creanga

Platform Evangelist
Adobe Systems, Inc.




2006 Adobe Systems Incorporat...
Value
    proposition




                                                        2
2006 Adobe Systems Incorporated. All R...
Flash Platform

      Flash player adoption
               Flash Player is already installed on 99% computers
          ...
Applications




                         Video                                                             Rich Internet ...
Web Leaders




2006 Adobe Systems Incorporated. All Rights Reserved.
Content Providers




2006 Adobe Systems Incorporated. All Rights Reserved.
Networks




2006 Adobe Systems Incorporated. All Rights Reserved.
                                                       ...
Europe




2006 Adobe Systems Incorporated. All Rights Reserved.
Leverage Premium Content & User Experience




                    VOD, Catch-up TV                         Live Events


...
Pay VOD
    (TV Navigation)
    (Zero Install, Flash 98%
    Penetration)




2006 Adobe Systems Incorporated. All Rights ...
2006 Adobe Systems Incorporated. All Rights Reserved.
Catch-up TV
    (Zero Install, Flash 98%
    Penetration)




2006 Adobe Systems Incorporated. All Rights Reserved.   4
2006 Adobe Systems Incorporated. All Rights Reserved.
2006 Adobe Systems Incorporated. All Rights Reserved.
2006 Adobe Systems Incorporated. All Rights Reserved.
BBC’s iPlayer

      WEB Browser evolving from Windows to Flash Player

      Launched Christmas ’07

      10 times mo...
Live Events
    (Zero Install, Flash 98% Penetration)




2006 Adobe Systems Incorporated. All Rights Reserved.   4
2006 Adobe Systems Incorporated. All Rights Reserved.
2006 Adobe Systems Incorporated. All Rights Reserved.
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Adobe Media server family

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Adobe Media server family

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Adobe Media server family

  1. 1. Adobe Dynamic Media Eco-System Cornel Creanga Platform Evangelist Adobe Systems, Inc. 2006 Adobe Systems Incorporated. All Rights Reserved.
  2. 2. Value proposition 2 2006 Adobe Systems Incorporated. All Rights Reserved.
  3. 3. Flash Platform  Flash player adoption  Flash Player is already installed on 99% computers  The latest version of Flash Player reached a 50% market penetration in only two months, and now it is installed on 72%  80% percent of Internet videos are viewed with Flash (it was only 60% several years ago)  More than 1 billion mobile devices have installed Flash Player Lite  Also the AIR platform is installed on more than 100 millions computers, allowing to create easily offline solutions.  There are more than 1.5 millions Flash Developers and more than 0.2 millions Flex Developers 2006 Adobe Systems Incorporated. All Rights Reserved.
  4. 4. Applications Video Rich Internet Cross-Media Websites Applications Publishing Clients (free) Tools Flash PDF HTML Creative Suite Servers Services “Share” “Pacifica” “Cocomo” Flex Builder Adobe’s Revenue Source 2006 Adobe Systems Incorporated. All Rights Reserved.
  5. 5. Web Leaders 2006 Adobe Systems Incorporated. All Rights Reserved.
  6. 6. Content Providers 2006 Adobe Systems Incorporated. All Rights Reserved.
  7. 7. Networks 2006 Adobe Systems Incorporated. All Rights Reserved. ...
  8. 8. Europe 2006 Adobe Systems Incorporated. All Rights Reserved.
  9. 9. Leverage Premium Content & User Experience VOD, Catch-up TV Live Events Social Applications Rich Media Applications 2006 Adobe Systems Incorporated. All Rights Reserved.
  10. 10. Pay VOD (TV Navigation) (Zero Install, Flash 98% Penetration) 2006 Adobe Systems Incorporated. All Rights Reserved. 4
  11. 11. 2006 Adobe Systems Incorporated. All Rights Reserved.
  12. 12. Catch-up TV (Zero Install, Flash 98% Penetration) 2006 Adobe Systems Incorporated. All Rights Reserved. 4
  13. 13. 2006 Adobe Systems Incorporated. All Rights Reserved.
  14. 14. 2006 Adobe Systems Incorporated. All Rights Reserved.
  15. 15. 2006 Adobe Systems Incorporated. All Rights Reserved.
  16. 16. BBC’s iPlayer  WEB Browser evolving from Windows to Flash Player  Launched Christmas ’07  10 times more traffic since launch vs former technology  >100m Video played since Xmas  800K unique viewers/day  25 min average video consumption (vs. 13 min on TV)  10% of UK’s Internet traffic 2006 Adobe Systems Incorporated. All Rights Reserved. 2006 Adobe Systems Incorporated. All Rights Reserved.
  17. 17. Live Events (Zero Install, Flash 98% Penetration) 2006 Adobe Systems Incorporated. All Rights Reserved. 4
  18. 18. 2006 Adobe Systems Incorporated. All Rights Reserved. 2006 Adobe Systems Incorporated. All Rights Reserved.

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