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Aviation sector

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Tells how the aviation sector works in India

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Aviation sector

  1. 1. AVIATION SECTORARSH KOULGURJIVAN MANDER<br />
  2. 2. Aviation<br />Transportation<br />Roads<br />Railways<br />Ports<br />
  3. 3. AVIATION INDUSTRY<br />One of the fastest growing industries in the world.<br />Origin of Indian aviation industry can be traced back to the year 1912.<br />India has the private airlines as its key players<br />75% of the market share is owned by the private sector.<br />Problems that the Indian aviation industry is facing and thus immediate attention is needed.<br />
  4. 4.
  5. 5. What is aviation industry<br />Aviation industry comprises of the organizations which deal in the airways<br />
  6. 6. COMPANIES WHICH COME IN INDIAN AVIATION SECTOR<br /><ul><li> Indian
  7. 7. GoAir Airlines
  8. 8. IndiGo Airlines
  9. 9. Jet Airways
  10. 10. Kingfisher Airline
  11. 11. Paramount Airways
  12. 12. SpiceJet Airlines
  13. 13. JetLite (Air Sahara)</li></li></ul><li>How aviation industry is effecting India's economy?<br />10 years back there were just 2 airlines. Both state owned . In the last 10years the economy has opened up. India has experienced growth rate of 8% per year. <br />The main factors which effect the Indian Economy are:- <br /> 1. Increased no. of domestic airlines <br /> 2. Low cost airlines <br /> 3. India's improving economy <br />The other factors are:- <br /> 1. Increased in no. of business travellers to different countries <br /> 2.Incresed no. of incoming tourist and business enterprises <br />
  14. 14. Known Factors Influencing Growth Rate<br />Increased Inward and outward tourism<br />Increased competition has driven down prices and margins<br />Additional purchasing power due to rapidly rising real incomes amongst the middle class<br />Increased business trade due to the rapidly growing economy and free trade agreements with neighbouring countries<br />Favourable Government policies and tax reforms<br />
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  16. 16. KINGFISHER AIRLINES<br />Dr Vijay Mallya is the Chairman and CEO of Kingfisher Airlines<br />Kingfisher Airlines Limited launched scheduled airline services on May 9, 2005 with 4 daily flights between BOM & BLR and one A-320 aircraft.<br />There are tools for mood lighting such as web chat, inseatplugins for music, liveTV with 16 channels on each seat<br />100 percent E ticket airline<br />
  17. 17. VISION<br /> The Kingfisher Airlines family will consistently deliver a safe, value-based and enjoyable travel experience to all their guests<br />
  18. 18. VALUES<br /> SAFETYThis is our overriding value. In our line of business, there is no compromise.SERVICEWe are all in the hospitality business; we must always seek to serve our guests and gain their trust, goodwill and loyalty.HAPPINESSWe seek to build an organisation with people who choose to be happy, and will endeavour to influence our guests and co-workers to be happy too.TEAMWORKWe will succeed or fail as a team. Each one of us must respect our colleagues regardless of their rank, and we must work together to ensure our mutual success.ACCOUNTABILITYEach one of us will be held accountable for the successful execution of our duties, commitments and obligations, and we will strive to lead by example<br />
  19. 19. BOARD OF DIRECTORS <br />VIJAY MALLYA - CHAIRMAN<br />A.K.RAVI - CORPORATE TREASURE<br />VIJAY AMRITRAJ - MANAGING DIRECTOR<br />A.K.GANGULY - CHARTER ACCOUNTANT<br />D.A.NANDA - DIRECTOR<br />PIYUSH MAKAND - DIRECTOR<br /> G.N.BAJPAI - LEGAL ADVISOR<br />SUBHASH GUPTE – VICE CHAIRMAN<br />
  20. 20. MARKET SHARE<br />
  21. 21. 4 P'S OF MARKETING<br />
  22. 22. PRODUCT<br />A330 5<br />A321 6<br />A320 23<br />A319 3<br />ATR 72-500 25 <br />ATR 42-500 2 <br />
  23. 23. <ul><li>The price segments that kingfisher targets is the higher income group as well as the upper middle class background.
  24. 24. There are a few segments that are majorly for the youth and the high lifestyle segments.
  25. 25. Some of the services offered by kingfisher do emphasis on their policy to target those segments which are willing to pay for luxury.</li></ul>PRICE<br />
  26. 26. PLACE<br />KINGFISHER AIRLINES COVERS ALL THE CITIES IN DOMESTIC AND SERVES IN WHOLE WORLD IN INTERNATIONAL SECTOR<br />THE HEAD OFFICE OF KINGFISHER AIRLINES IS LOCATED IN MUMBAI<br />
  27. 27. <ul><li>THERE ARE MANY EVENTS AND ADVERTISEMENTS THROUGH WHICH KINGFISHER AIRLINES IS PROMOTED.
  28. 28. THERE ARE MULTIPLE TOUCH POINTS AND FINER PROMOTIONAL SERVICES WORKING FOR THE PROMOTIONAL ACTIVITIES.
  29. 29. LOYALTY AND FREQUENT FLYER PROGRAMS ARE ALSO CARRIED OUT.</li></ul>PROMOTION<br />
  30. 30. SWOT ANALYSIS<br />
  31. 31. <ul><li>Strong brand value and reputation in the minds of customers.
  32. 32. Quality of the service.
  33. 33. Route rationalization.
  34. 34. First airline to have a new fleet of airbuses.
  35. 35. Quality and continuous innovation.</li></ul>STRENGTH<br />
  36. 36. <ul><li> Still a not in profit organization.
  37. 37. High ticket pricing.
  38. 38. Facing a tough competition from competitors.</li></ul>WEAKNESS<br />
  39. 39. <ul><li> The expanding tourism industry.
  40. 40. The non penetrated domestic market.
  41. 41. International market.
  42. 42. Untapped air cargo market.</li></ul>OPPORTUNITIES<br />
  43. 43. <ul><li> Competitors
  44. 44. Infrastructure issues.
  45. 45. Fuel price hike.
  46. 46. Tourism saturation
  47. 47. Economic slowdown.</li></ul>THREAT<br />
  48. 48. SUGGESTION<br />
  49. 49. Reduce the labor cost<br />Simplify the flight operations<br />Offer more transparent pricing<br />Get smart on fuel<br />The process of acquiring spice jet if complete would make kingfisher the largest player in the aviation industry<br />Different modes of pricing should be taken care of.<br />

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