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Law 9 marketing presentation

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Law 9 marketing presentation

  1. 1. `
  2. 2. SIMPLE CONCEPT Any company who is in the second place. . He must find the different strategy to compete the NO.1 Leading Brand company In the MARKET. . IT Uses opposite strategy to make a brand position in the market. . EXAMPLES:  “”COKE & PEPSI””  “”COLGATE & CLOSE UP””  “”EXCEL took over LOTUS 1-2-3”” by being a better spreadsheet, not a different spreadsheet).
  3. 3. COKE IS OLD BUT “”OLD IS GOLD”” PEOPLE PERCEPTIONS ABOUT BRANDS PEPSI IS NEW THATS “”SOUNDS DIFFERENT””
  4. 4. PERCEPTIONS ABOUT BRAND COLGATE IS OLD & PEOPLE LIKE IT VERY MUCH CLOSEUP IS NEW SO NEW GENERATION . “”WANTS SOME INNOVATIVE PRODUCT””
  5. 5. CONCLUSION Wherever the leader is strong, there is an opportunity to make different strategy for another competitor. . Turn the strength into the weakness. . Don’t try to be better, be different & creative to make existence in the market……....
  6. 6. ANY QUESTIONS ANY QUESTIONS
  7. 7. THANK YOU

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