Conversion Optimisation - It Will Make You A Market Leader

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3 Stages Formula for Increased Conversions; Value Proposition + Credibility + Relevance = Trust; Journey + Content + Clarity = Engagement; Call To Action + Action Statement = $$$

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Conversion Optimisation - It Will Make You A Market Leader

  1. 1. www.ArrowInternet.com.au CONVERSION OPTIMISATION It Will Make You A Market Leader
  2. 2. www.ArrowInternet.com.au Why should you listen to me ? 2  Increased conversion rate by 316% for Fuji Xerox in 60 days  Increased conversions for De Groots Media by 400% earning them additional revenue of $ 475000  Increased conversion for Freedom Loans by reducing cost of acquisition by 40%
  3. 3. www.ArrowInternet.com.au Optimisation • Increasing visitor engagement • Getting more subscribers, leads and sales • Done using visitor data and customer surveys 4 What is Conversion Optimisation?
  4. 4. www.ArrowInternet.com.au 5 Why Are Potential Buyers Leaving Your Website?
  5. 5. www.ArrowInternet.com.au 100% 60% 30% 3% Where is the leakage? 6 1,000 visitors to the site 6 Visitors complete goal Total Visits Visit Shopping Area Place Item in Cart Make a Purchase
  6. 6. www.ArrowInternet.com.au 9 Levers For Improving Conversions 8
  7. 7. www.ArrowInternet.com.au 1. Value Proposition 9 • WIIFM • USP Too many choices is not always a good thing
  8. 8. BEFORE
  9. 9. AFTER
  10. 10. www.ArrowInternet.com.au 2. Credibility 10  Testimonials  Certifications  Endorsements  Reviews  Team  Office/Showroom
  11. 11. BEFORE
  12. 12. AFTER
  13. 13. www.ArrowInternet.com.au 3. Planned Journey 12 • End outcomes • Navigation path
  14. 14. www.ArrowInternet.com.au 13 Visitor Flow
  15. 15. www.ArrowInternet.com.au Reverse Goal path 14
  16. 16. www.ArrowInternet.com.au 4. Relevance 15 • Customer Segmentation • Language & Style
  17. 17. www.ArrowInternet.com.au 16 Do you really want to see more pests when you are trying to get rid of them?
  18. 18. www.ArrowInternet.com.au Goal Flow 17
  19. 19. www.ArrowInternet.com.au Credibility and Relevance 18 Call of Action Design Authentic Information Engagement
  20. 20. www.ArrowInternet.com.au 5. Clarity 19 • Understanding Intent • Avoiding Distraction
  21. 21. www.ArrowInternet.com.au 20
  22. 22. www.ArrowInternet.com.au 6. Content 21 • Customer-centric • Message to Market
  23. 23. www.ArrowInternet.com.au Creating Persuasive Copy  Mention the problem  Agitate the problem  Invalidate all solutions but yours  Offer your solution  Amplify the desire 22
  24. 24. www.ArrowInternet.com.au Call to Action 24 • Soft and hard offers • Strategic placement
  25. 25. www.ArrowInternet.com.au 8. Action Statement 26 • Scarcity • Impact of not taking action
  26. 26. www.ArrowInternet.com.au 9. Test & Measure  Offers  Headlines  Copy  Images  Layout 27
  27. 27. Data Driven Decisions
  28. 28. www.ArrowInternet.com.au Recap 29 3 Stages Formula for Increased Conversions Value Proposition + Credibility + Relevance = Trust Journey + Content + Clarity = Engagement Call To Action + Action Statement = $$$
  29. 29. YOU MADE IT!

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