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Global SaaS & Web Services Trends
2017
Edition 1, April 2017
Intro
With every query typed into a search bar, we are
given a glimpse into user considerations or
intentions. By compiling top searches, we are able to
render a strong representation of the global
audience and gain insight into its behavior.
In our Global SaaS & Web Services Trends Report,
we are excited to bring forth the power of data into
the hands of the marketers, product developers,
entrepreneurs, investors, and end-consumers of
software. The goal of this report is to share useful
data for planning purposes accompanied by curated
features of what we believe can make for impactful
trends.
We are proud to share this iteration and look forward
to hearing back from you.
Arpit Jaiswal | Industry Manager, Software as a Service, Google India
Jayank Srivastava | Analytical Lead, Google India
Prerna Munjal | Export Consultant, Google India
Shaurab Kapadia | Industry Head, Technology, Google India
1
Methodology
To compile a list of accurate trends within the SaaS &
Web Services industry, we pulled top volume queries
related to a set of prominent SaaS categories and
looked at their monthly volume from January 2014 to
December 2016. We first removed any seasonal
effect, and then measured the year-over-year growth,
velocity, and acceleration for each search query.
Based on these metrics, we were able to classify the
queries into similar trend patterns. We then curated
the most significant trends to illustrate interesting
shifts in behavior.
Query De-seasonalized
Query
Trend
Characteristics
In the first edition, we have taken five major
categories from SaaS and Web Services space, they
are: a) Sales/CRM, b) Support and Helpdesk
Software, c) HR/Identity Management Software, d)
Website Builder / Hosting, and e) Healthcare
Software. There are many other prominent SaaS
categories that we will be covering in future editions.
2
$
Part One
top risers
and decliners
Part Two
a spotlight on
top trending
themes
Part Three
tools to leverage
trends and build
a global business
3
Trend Categories
To identify top trends, we categorized past data
into six different clusters based on similar
behaviors. This section distinguishes between
the trends to watch and the trends to forget.
Sustained
Risers
Sustained
Decliners
Seasonal
Risers
Seasonal
Decliners
Rising
Stars
Falling
Stars
4
Risers
Sustained
Risers
Seasonal
Risers
Steady growth over the
past years, these trends
are safe bets.
Seasonal trends that are
likely to come back even
stronger.
Rising
Stars
Sudden growth within
the past months, these
trends might not last.
5
Risers
Ranked by volume of searches
Sustained Risers Rising StarsSeasonal Risers
API CRM
Phone Integration CRM
Knowledge Base/Self Service Helpdesk Software
Multilingual Helpdesk Software
SoftwarePayroll & Compensation Management HR Management
SoftwareOnboarding HR Management
Email Marketing Website Builder & Hosting
Patient Engagement Healthcare Software
Website Security Website Builder & Hosting
Free Trial CRM
Sales Forecasting CRM
Mobile Helpdesk Software
Community Forums/Crowdsource Helpdesk Software
SoftwareLeave Management HR Management
SoftwareAttendance Management HR Management
HIPAA Compliance Healthcare Software
Live Chat Helpdesk Software
Lead Scoring CRM
Automation Helpdesk Software
SoftwareMobile HR Management
Chat Website Builder & Hosting
Medication Database Healthcare Software
Source: Google search trends indexed data for years 2010-2016. Analysis does not include China6
Decliners
Sustained
Decliners
Seasonal
Decliners
Steady decline over the
past years, these trends
are fading out.
Seasonal trends that
are likely to decrease in
demand every year.
Falling
Stars
Fads that have reached
their peak and have
already started to
decline rapidly.
7
Decliners
Ranked by volume of searches
Sustained Decliners Falling StarsSeasonal Decliners
Tablets CRM
Popup/Overlay Website Builder & Hosting
SMS Website Builder & Hosting
Communication/SMS Healthcare Software
Photo/Video Gallery Website Builder & Hosting
Helpdesk With Call Center Helpdesk Software
Sales Analytics CRM
Audio/Soundcloud Website Builder & Hosting
Forum/Community Website Builder & Hosting
Territory Management CRM
Deal Funnel CRM
Multichannel Helpdesk Software
Helpdesk with CRM Helpdesk Software
Automation HR Management Software
Social Integrations Website Builder & Hosting
Mobile Healthcare Software
Source: Google search trends indexed data for years 2010-2016. Analysis does not include China8
Part Two
a spotlight on
top trending
themes
9
Deep Dive
Sales /
CRM
Support &
Helpdesk Software
HR / Identity
M anagement
Software
Website
Builder / Hosting
Healthcare
Software
10
Deep Dive
Sales /
CRM
Support &
Helpdesk Software
HR / Identity
M anagement
Software
Website
Builder / Hosting
Healthcare
Software
11
Sales / CRM: Top Trending
Ranked by volume of searches
API & Integrations
Analytics Reporting
Automation
Free Trial
CRM + Accounting
Chat
Deal Funnel
Email Template
Gamification
Phone Integration
Lead Scoring
Sales Forecasting
Source: Google search trends indexed data for years 2010-2016. Analysis does not include China12
Deep Dive
API &
Integrations
13
Top Trending CRM trait
While API and Integrations for CRM saw relatively
steady and sustained growth throughout past few
years, it grew at a high +60% in 2016 - just short of
being a rising star.
2010 2011 2012 2013 2014 2015 2016
Source: Google search trends indexed data for years 2010-2016. Analysis does not include China14
Geography
API and Integrations for CRM
is an international trend
across all major markets of
the world, it is searched
heavily across EU, US and
India.
Size of circle represents search volume;
Intensity of colors indicates a higher index.
Source: Google search trends indexed data for years 2010-2016. Analysis does not include China 15
Deep Dive
Sales /
CRM
Support &
Helpdesk Software
HR / Identity
M anagement
Software
Website
Builder / Hosting
Healthcare
Software
16
Support & Helpdesk Software: Top Trending
Ranked by volume of searches
Live Chat
API
Apps Integration
Ticket Management
Knowledge Base/Self service
Community forums/Crowdsource
Customer Satisfaction Survey
Automation
Multilingual
Billing & Invoicing
17Source: Google search trends indexed data for years 2010-2016. Analysis does not include China
Deep Dive
Live Chat
18
Top Trending Helpdesk trait
While Live Chat in helpdesk softwares was
previously a sustained but slow rising trend,
interest in this functional trait grew +400% in
second half of 2016 - making it a classical case of
‘rising star’.
Source: Google search trends indexed data for years 2010-2016. Analysis does not include China 19
Geography
Being a rising star, Live Chat
for helpdesk softwares is
being searched across all
major markets for the
category. However, emerging
markets show a higher index
for this trend indicating a
higher popularity for this
feature among potential
customers in these countries.
Size of circle represents search volume;
Intensity of colors indicates a higher index.
Source: Google search trends indexed data for years 2010-2016. Analysis does not include China20
Deep Dive
Sales /
CRM
Support &
Helpdesk Software
HR / Identity
M anagement
Software
Website
Builder / Hosting
Healthcare
Software
21
HR / Identity Management Software
(HRMS): Top Trending
Ranked by volume of searches
Payroll Management
Compensation Management
Mobile
Performance Appraisal/Management
Career Development Planning
Leave Management
Time Tracker
Applicant Tracking
Integrations
Attendance Management
Source: Google search trends indexed data for years 2010-2016. Analysis does not include China22
Onboarding
Deep Dive
Payroll
Management
$
23
$
Top Trending HRMS trait
Payroll Management, though a well known trait in HRMS, has still
been the strongest growing trait with growth rates jumping in 2016
to 2x the earlier levels. The trait is a best fit case to be called a
sustained riser.
Source: Google search trends indexed data for years 2010-2016. Analysis does not include China24
Geography
India and few other emerging
markets show a much higher
skew for payroll management
trait compared to European
countries in HRMS.
Size of circle represents search volume;
Intensity of colors indicates a higher index.
Source: Google search trends indexed data for years 2010-2016. Analysis does not include China 25
Deep Dive
Sales /
CRM
Support &
Helpdesk Software
HR / Identity
M anagement
Software
Website
Builder / Hosting
Healthcare
Software
26
Website Builder / Hosting: Top Trending
Ranked by volume of searches
Website Security
Support
Chat
Maps
Email Marketing
Mobile Site
Source: Google search trends indexed data for years 2010-2016. Analysis does not include China 27
Deep Dive
Website
Security
28
Top Trending Website Builder / Hosting trait
Website security is a seasonal rising trend in web builder and
hosting category. This very critical aspect of web hosting grew
+52% in 2015 and 2016.
Source: Google search trends indexed data for years 2010-2016. Analysis does not include China 29
Geography
US has the largest interest for
web security as well as the
highest index along with
middle eastern countries
signifying the importance that
potential website owners give
to this trait.
Size of circle represents search volume;
Intensity of colors indicates a higher index.
Source: Google search trends indexed data for years 2010-2016. Analysis does not include China30
Deep Dive
Sales /
CRM
Services, Support
& Helpdesk
HR / Identity
M anagement
Hosting / Website
Builder
Healthcare
Software
31
Healthcare Software: Top Trending
Ranked by volume of searches
Patient Engagement
Charting
HIPAA Compliance
Appointment Management
Mobile
Patient Portal
Medication Database
Assessment
Report
Source: Google search trends indexed data for years 2010-2016. Analysis does not include China32
Deep Dive
Patient
Engagement
33
Top Trending Healthcare Software trait
After four years of relatively slower growth, search interest for
patient engagement in healthcare softwares started to grow much
more strongly from mid 2015. Since then, it has continued to see
sustained growth of +135% year over year.
Source: Google search trends indexed data for years 2010-2016. Analysis does not include China34
Geography
Patient engagement is one of
the more evenly geo
distributed trait in healthcare
softwares with a stronger tilt
in favor of the US. While not
all healthcare software
related trends might spread
evenly in all countries, this is
common in “sustained riser”
trends.
Size of circle represents search volume;
Intensity of colors indicates a higher index.
Source: Google search trends indexed data for years 2010-2016. Analysis does not include China 35
Part Three
tools to leverage
trends and build
a global business
36
Partner with Google on your
International Journey
Opportunity
Identification
Deep-Dive
Analysis
Local
Insights
Operational
Support
Implementation
Performance
Tracking
Optimization
Assess
Opportunities
Execute M easure &
Improve
37
Google Tools for Export
A market research platform designed to help researchers get answers to
their questions in three steps - Choose your target audience, type your
questions, and watch the results roll in within hours.
www.google.com/analytics/surveys/
Google
Consumer
Survey
A powerful Google tool to compare search volume patterns for your
products or services across regions and time frames.
trends.google.com/trends/
Google Trends
This tool provides insights into how consumers use internet during their
journey from research to purchase. It allows you to analyze trends in
purchase behavior across 39 different countries.
www.consumerbarometer.com
Consumer
Barometer
38
Contacts
Arpit Jaiswal
Industry Manager,
Software as a Service,
Google India
Jayank Srivastava
Analytical Lead,
Google India
Prerna Munjal
Export Consultant,
Google India
Shaurab Kapadia
Industry Head, Technology,
Google India
39
The End
40
Global SaaS & Web Services Trends
2017
For more information, please contact your
Google Relationship Team.

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Global SaaS and Web Services Trends - H1 2107

  • 1. Global SaaS & Web Services Trends 2017 Edition 1, April 2017
  • 2. Intro With every query typed into a search bar, we are given a glimpse into user considerations or intentions. By compiling top searches, we are able to render a strong representation of the global audience and gain insight into its behavior. In our Global SaaS & Web Services Trends Report, we are excited to bring forth the power of data into the hands of the marketers, product developers, entrepreneurs, investors, and end-consumers of software. The goal of this report is to share useful data for planning purposes accompanied by curated features of what we believe can make for impactful trends. We are proud to share this iteration and look forward to hearing back from you. Arpit Jaiswal | Industry Manager, Software as a Service, Google India Jayank Srivastava | Analytical Lead, Google India Prerna Munjal | Export Consultant, Google India Shaurab Kapadia | Industry Head, Technology, Google India 1
  • 3. Methodology To compile a list of accurate trends within the SaaS & Web Services industry, we pulled top volume queries related to a set of prominent SaaS categories and looked at their monthly volume from January 2014 to December 2016. We first removed any seasonal effect, and then measured the year-over-year growth, velocity, and acceleration for each search query. Based on these metrics, we were able to classify the queries into similar trend patterns. We then curated the most significant trends to illustrate interesting shifts in behavior. Query De-seasonalized Query Trend Characteristics In the first edition, we have taken five major categories from SaaS and Web Services space, they are: a) Sales/CRM, b) Support and Helpdesk Software, c) HR/Identity Management Software, d) Website Builder / Hosting, and e) Healthcare Software. There are many other prominent SaaS categories that we will be covering in future editions. 2 $
  • 4. Part One top risers and decliners Part Two a spotlight on top trending themes Part Three tools to leverage trends and build a global business 3
  • 5. Trend Categories To identify top trends, we categorized past data into six different clusters based on similar behaviors. This section distinguishes between the trends to watch and the trends to forget. Sustained Risers Sustained Decliners Seasonal Risers Seasonal Decliners Rising Stars Falling Stars 4
  • 6. Risers Sustained Risers Seasonal Risers Steady growth over the past years, these trends are safe bets. Seasonal trends that are likely to come back even stronger. Rising Stars Sudden growth within the past months, these trends might not last. 5
  • 7. Risers Ranked by volume of searches Sustained Risers Rising StarsSeasonal Risers API CRM Phone Integration CRM Knowledge Base/Self Service Helpdesk Software Multilingual Helpdesk Software SoftwarePayroll & Compensation Management HR Management SoftwareOnboarding HR Management Email Marketing Website Builder & Hosting Patient Engagement Healthcare Software Website Security Website Builder & Hosting Free Trial CRM Sales Forecasting CRM Mobile Helpdesk Software Community Forums/Crowdsource Helpdesk Software SoftwareLeave Management HR Management SoftwareAttendance Management HR Management HIPAA Compliance Healthcare Software Live Chat Helpdesk Software Lead Scoring CRM Automation Helpdesk Software SoftwareMobile HR Management Chat Website Builder & Hosting Medication Database Healthcare Software Source: Google search trends indexed data for years 2010-2016. Analysis does not include China6
  • 8. Decliners Sustained Decliners Seasonal Decliners Steady decline over the past years, these trends are fading out. Seasonal trends that are likely to decrease in demand every year. Falling Stars Fads that have reached their peak and have already started to decline rapidly. 7
  • 9. Decliners Ranked by volume of searches Sustained Decliners Falling StarsSeasonal Decliners Tablets CRM Popup/Overlay Website Builder & Hosting SMS Website Builder & Hosting Communication/SMS Healthcare Software Photo/Video Gallery Website Builder & Hosting Helpdesk With Call Center Helpdesk Software Sales Analytics CRM Audio/Soundcloud Website Builder & Hosting Forum/Community Website Builder & Hosting Territory Management CRM Deal Funnel CRM Multichannel Helpdesk Software Helpdesk with CRM Helpdesk Software Automation HR Management Software Social Integrations Website Builder & Hosting Mobile Healthcare Software Source: Google search trends indexed data for years 2010-2016. Analysis does not include China8
  • 10. Part Two a spotlight on top trending themes 9
  • 11. Deep Dive Sales / CRM Support & Helpdesk Software HR / Identity M anagement Software Website Builder / Hosting Healthcare Software 10
  • 12. Deep Dive Sales / CRM Support & Helpdesk Software HR / Identity M anagement Software Website Builder / Hosting Healthcare Software 11
  • 13. Sales / CRM: Top Trending Ranked by volume of searches API & Integrations Analytics Reporting Automation Free Trial CRM + Accounting Chat Deal Funnel Email Template Gamification Phone Integration Lead Scoring Sales Forecasting Source: Google search trends indexed data for years 2010-2016. Analysis does not include China12
  • 15. Top Trending CRM trait While API and Integrations for CRM saw relatively steady and sustained growth throughout past few years, it grew at a high +60% in 2016 - just short of being a rising star. 2010 2011 2012 2013 2014 2015 2016 Source: Google search trends indexed data for years 2010-2016. Analysis does not include China14
  • 16. Geography API and Integrations for CRM is an international trend across all major markets of the world, it is searched heavily across EU, US and India. Size of circle represents search volume; Intensity of colors indicates a higher index. Source: Google search trends indexed data for years 2010-2016. Analysis does not include China 15
  • 17. Deep Dive Sales / CRM Support & Helpdesk Software HR / Identity M anagement Software Website Builder / Hosting Healthcare Software 16
  • 18. Support & Helpdesk Software: Top Trending Ranked by volume of searches Live Chat API Apps Integration Ticket Management Knowledge Base/Self service Community forums/Crowdsource Customer Satisfaction Survey Automation Multilingual Billing & Invoicing 17Source: Google search trends indexed data for years 2010-2016. Analysis does not include China
  • 20. Top Trending Helpdesk trait While Live Chat in helpdesk softwares was previously a sustained but slow rising trend, interest in this functional trait grew +400% in second half of 2016 - making it a classical case of ‘rising star’. Source: Google search trends indexed data for years 2010-2016. Analysis does not include China 19
  • 21. Geography Being a rising star, Live Chat for helpdesk softwares is being searched across all major markets for the category. However, emerging markets show a higher index for this trend indicating a higher popularity for this feature among potential customers in these countries. Size of circle represents search volume; Intensity of colors indicates a higher index. Source: Google search trends indexed data for years 2010-2016. Analysis does not include China20
  • 22. Deep Dive Sales / CRM Support & Helpdesk Software HR / Identity M anagement Software Website Builder / Hosting Healthcare Software 21
  • 23. HR / Identity Management Software (HRMS): Top Trending Ranked by volume of searches Payroll Management Compensation Management Mobile Performance Appraisal/Management Career Development Planning Leave Management Time Tracker Applicant Tracking Integrations Attendance Management Source: Google search trends indexed data for years 2010-2016. Analysis does not include China22 Onboarding
  • 25. $ Top Trending HRMS trait Payroll Management, though a well known trait in HRMS, has still been the strongest growing trait with growth rates jumping in 2016 to 2x the earlier levels. The trait is a best fit case to be called a sustained riser. Source: Google search trends indexed data for years 2010-2016. Analysis does not include China24
  • 26. Geography India and few other emerging markets show a much higher skew for payroll management trait compared to European countries in HRMS. Size of circle represents search volume; Intensity of colors indicates a higher index. Source: Google search trends indexed data for years 2010-2016. Analysis does not include China 25
  • 27. Deep Dive Sales / CRM Support & Helpdesk Software HR / Identity M anagement Software Website Builder / Hosting Healthcare Software 26
  • 28. Website Builder / Hosting: Top Trending Ranked by volume of searches Website Security Support Chat Maps Email Marketing Mobile Site Source: Google search trends indexed data for years 2010-2016. Analysis does not include China 27
  • 30. Top Trending Website Builder / Hosting trait Website security is a seasonal rising trend in web builder and hosting category. This very critical aspect of web hosting grew +52% in 2015 and 2016. Source: Google search trends indexed data for years 2010-2016. Analysis does not include China 29
  • 31. Geography US has the largest interest for web security as well as the highest index along with middle eastern countries signifying the importance that potential website owners give to this trait. Size of circle represents search volume; Intensity of colors indicates a higher index. Source: Google search trends indexed data for years 2010-2016. Analysis does not include China30
  • 32. Deep Dive Sales / CRM Services, Support & Helpdesk HR / Identity M anagement Hosting / Website Builder Healthcare Software 31
  • 33. Healthcare Software: Top Trending Ranked by volume of searches Patient Engagement Charting HIPAA Compliance Appointment Management Mobile Patient Portal Medication Database Assessment Report Source: Google search trends indexed data for years 2010-2016. Analysis does not include China32
  • 35. Top Trending Healthcare Software trait After four years of relatively slower growth, search interest for patient engagement in healthcare softwares started to grow much more strongly from mid 2015. Since then, it has continued to see sustained growth of +135% year over year. Source: Google search trends indexed data for years 2010-2016. Analysis does not include China34
  • 36. Geography Patient engagement is one of the more evenly geo distributed trait in healthcare softwares with a stronger tilt in favor of the US. While not all healthcare software related trends might spread evenly in all countries, this is common in “sustained riser” trends. Size of circle represents search volume; Intensity of colors indicates a higher index. Source: Google search trends indexed data for years 2010-2016. Analysis does not include China 35
  • 37. Part Three tools to leverage trends and build a global business 36
  • 38. Partner with Google on your International Journey Opportunity Identification Deep-Dive Analysis Local Insights Operational Support Implementation Performance Tracking Optimization Assess Opportunities Execute M easure & Improve 37
  • 39. Google Tools for Export A market research platform designed to help researchers get answers to their questions in three steps - Choose your target audience, type your questions, and watch the results roll in within hours. www.google.com/analytics/surveys/ Google Consumer Survey A powerful Google tool to compare search volume patterns for your products or services across regions and time frames. trends.google.com/trends/ Google Trends This tool provides insights into how consumers use internet during their journey from research to purchase. It allows you to analyze trends in purchase behavior across 39 different countries. www.consumerbarometer.com Consumer Barometer 38
  • 40. Contacts Arpit Jaiswal Industry Manager, Software as a Service, Google India Jayank Srivastava Analytical Lead, Google India Prerna Munjal Export Consultant, Google India Shaurab Kapadia Industry Head, Technology, Google India 39
  • 42. Global SaaS & Web Services Trends 2017 For more information, please contact your Google Relationship Team.