Bing Ad Center : Its Origin andAdvantagesby www.ppcadsmanagement.com
Origin of Bing Ad CenterBing Ads (formerly known as MSN Ad center or Microsoft Ad center) is a servicethat provides pay per click campaign on both Yahoo and Bing Search Engineresults. In 2006, Tarek Najm, the general manager of MSN division of Microsoftled the effort to create MSN Ad center to Bing Ad center. The Brand name ‘Bing’was renowned only as a search engine but it is gradually gaining its prominence inthe ad management service. As the ‘search marketing’ is growing rapidly, theimportance of the ad campaign service is also growing.
Advantages of Bing Ad CenterAffordable campaign : Compared to Google, yahoo and bing have fewervisitors. Due to this less visibility of the advertisements, the price and packages forPPC campaign is also less expensive.
Advantages of Bing Ad CenterTargeting Proper demographics : As bing ad center is confined to limitedvisitor, proper target group can be used here by differentiating the campaign bydifferent age and gender of the visitors.
Advantages of Bing Ad CenterSponsored Ads at the top of the page : A study revealed that most of thepeople focuses on the advertisements on the top and not in the ads located on bothsides of the page.
Advantages of Bing Ad CenterUser Friendly Design : Last year a study was conducted by Catalyst whichsuggested that bing ad center is more user friendly than Google.
Advantages of Bing Ad CenterLimited to certain countries : As the bing ad center is limited to fewercountries, competition is less and thus there is greater chance of getting higherReturn On Investment.
Advantages of Bing Ad CenterImporting Adword campaign into ad center account : The advertisershaving account in the adword campaign can easily import their account into the adcenter account and thus can create PPC campaign.
Advantages of Bing Ad CenterGreater reach after the Yahoo Merger : After the Yahoo merger, the visitorsfrom both the search engines Yahoo and Bing are opting for bing ad centercampaign management service. Thus there is a greater scope to reach a highernumber of visitors.
ConclusionThus the professional bing pay per click ad campaign ensures a target group withgreater reach combined with higher return on investment. It helps to provide anattractive campaign at the affordable price to the targeted visitors. It takes care thataccount is properly maintained and monitored to prevent any click frauds andscams.