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Entrepreneurship & Opportunity IN THE DIGITAL WORLD October 13, 2010 – Baruch College Presented by: Arman Rousta Chief Exe...
Agenda <ul><li>Why am I here?  </li></ul><ul><li>What do you want to do with your life? </li></ul><ul><li>Where are the op...
Why am I here? <ul><ul><li>The road less travelled </li></ul></ul><ul><ul><li>When I was in your shoes </li></ul></ul><ul>...
Do what you love. Love what you do.
The Journey - Bangladesh
The Journey - Bangladesh
The Journey - Bangladesh
Company Overview   Core Services <ul><li>Web Design , Development and eCommerce </li></ul><ul><li>Internet Marketing  stra...
Management <ul><li>Arman Rousta ,  Co-Founder &   CEO </li></ul><ul><ul><li>Successful entrepreneur; guided prior acquisit...
Recognition: Media/Industry
7-Year Highlights   <ul><li>Built a global operation  with 3 hubs </li></ul><ul><li>Accumulated $3 million  worth of servi...
What do you want to do with your life? <ul><ul><li>Your dreams. </li></ul></ul><ul><ul><li>Your values. </li></ul></ul><ul...
Where are the opportunities? <ul><ul><li>Three Tracks in Web – Marketing, Technical, and Creative </li></ul></ul><ul><ul><...
Interactive Marketing Clients California Closets (Lifestyle) Completely Bare (Beauty) IZOD Men’s Fragrance (Beauty) Bogner...
Pillar 1. Web Design  (UX, IA, Branding) Pillar 2. Search Engine Optimization Pillar 3. Online Advertising  (PPC, CPM, CPA...
SEO Results – case 3 <ul><li>SEO COMBINED WITH BLOG MARKETING IS A POWERFUL COMBINATION </li></ul>This Hotel/Resort in Bel...
SEO Results – case 5 <ul><li>WALKING THE TALK… </li></ul>The 7 Pillars SEO methodology works for us too! Blueliner’s  ORGA...
Web Design Comp Sample #1  Registration form featured prominently to improve lead capture Featured blog to increase intera...
Web Analytics Case Study – An A/B Test <ul><li>OPTION 1: /home </li></ul>Flash Banner: YES Form on Home Pg: YES
How do you position yourself? <ul><ul><li>Vision – Next 10-15 Years </li></ul></ul><ul><ul><li>The Qualities that we Seek ...
Infrastructure: US – Asia <ul><li>Sales </li></ul><ul><li>Vision & Strategy Development </li></ul><ul><li>Client Relations...
The Qualities that we Seek <ul><li>Competence  in one or more areas. </li></ul><ul><li>Good Attitude.  Unselfish. Discipli...
What to do Now <ul><li>Pick a Major + 3-5 Minors. Be a Polymath. </li></ul><ul><li>Network Responsibly.  Reputation Counts...
Questions & Answers
Arman Rousta   Chief Executive Officer [email_address]   New York – India – Mexico – Bangladesh – Vietnam – Macedonia www....
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Entrepreneurship & Opportunity in the Digital World

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The journey of Arman Rousta to becoming a successful entrepreneur in New York City and globally. How he came to start Blueliner and what qualities he seeks when building his team.

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Entrepreneurship & Opportunity in the Digital World

  1. 1. Entrepreneurship & Opportunity IN THE DIGITAL WORLD October 13, 2010 – Baruch College Presented by: Arman Rousta Chief Executive Officer
  2. 2. Agenda <ul><li>Why am I here? </li></ul><ul><li>What do you want to do with your life? </li></ul><ul><li>Where are the opportunities? </li></ul><ul><li>How do you position yourself? </li></ul><ul><li>Your Questions </li></ul>
  3. 3. Why am I here? <ul><ul><li>The road less travelled </li></ul></ul><ul><ul><li>When I was in your shoes </li></ul></ul><ul><ul><li>About Blueliner </li></ul></ul>
  4. 4. Do what you love. Love what you do.
  5. 5. The Journey - Bangladesh
  6. 6. The Journey - Bangladesh
  7. 7. The Journey - Bangladesh
  8. 8. Company Overview Core Services <ul><li>Web Design , Development and eCommerce </li></ul><ul><li>Internet Marketing strategies (7 Pillars) </li></ul><ul><li>Web Video Production (podcasts, low cost) </li></ul><ul><li>Internet marketing and web development firm </li></ul><ul><li>HQ in NYC with offices in India, Bangladesh </li></ul><ul><li>Recognized for hybrid on/offshore model and ROI-driven , online marketing campaigns </li></ul>
  9. 9. Management <ul><li>Arman Rousta , Co-Founder & CEO </li></ul><ul><ul><li>Successful entrepreneur; guided prior acquisitions </li></ul></ul><ul><ul><li>Inventor of 7 Pillars of Internet Marketing </li></ul></ul><ul><ul><li>Featured on CNNfn, Newsweek, Success Magazine, Crain’s NY and Barron’s </li></ul></ul><ul><li>David Houle , Chief Business Strategist </li></ul><ul><ul><li>VP Sales for launch of MTV, VH1, CNN Headline News </li></ul></ul><ul><ul><li>25+ yrs in media, advertising sales, and programming </li></ul></ul><ul><ul><li>As executive producer, won a Peabody, two Emmys and was nominated for an Academy Award </li></ul></ul><ul><ul><li>Author, public speaker and successful Futurist </li></ul></ul>
  10. 10. Recognition: Media/Industry
  11. 11. 7-Year Highlights <ul><li>Built a global operation with 3 hubs </li></ul><ul><li>Accumulated $3 million worth of services expertise </li></ul><ul><li>Brand Recognition in Media/Industry </li></ul><ul><li>Development of highly sought-after unique methodologies [7 Pillars] </li></ul><ul><li>Leveraging experience to create IP that brings new revenue streams </li></ul>
  12. 12. What do you want to do with your life? <ul><ul><li>Your dreams. </li></ul></ul><ul><ul><li>Your values. </li></ul></ul><ul><ul><li>Is The World Flat or Curved? </li></ul></ul><ul><ul><li>Writing your own script. </li></ul></ul>
  13. 13. Where are the opportunities? <ul><ul><li>Three Tracks in Web – Marketing, Technical, and Creative </li></ul></ul><ul><ul><li>The Fusion of Art & Science </li></ul></ul><ul><ul><li>Mobile – Video – Social </li></ul></ul>
  14. 14. Interactive Marketing Clients California Closets (Lifestyle) Completely Bare (Beauty) IZOD Men’s Fragrance (Beauty) Bogner (Fashion) Allied Home Mortgage (Real Estate) New York Video School (Education) 401kid (Finance) CMS Forex (Finance) Guardian Water & Power (Energy) Morningside Translations (Translations) Blueliner is a reputable digital marketing agency based in New York , with presence in Asia, Latin America and Europe . We have built successful social, mobile and search campaigns for hundreds of clients, including: Medical Hair Restoration (Medical) Manhattan Orthopaedic Care (Medical) Russia Today (Media) SogoTrade (Finance) Icebreaker (Fashion) Lufthansa (Travel) Chaa Creek Resort (Travel) Celect.org (Social Media) Bid on the City (Real Estate) Red Clay Media (Marketing)
  15. 15. Pillar 1. Web Design (UX, IA, Branding) Pillar 2. Search Engine Optimization Pillar 3. Online Advertising (PPC, CPM, CPA) Pillar 4. CRM (Relationship, Email Marketing) Pillar 5. Social Media Pillar 6. Mobile Pillar 7. Web Analytics The 7 Pillars of Digital Strategy SEM
  16. 16. SEO Results – case 3 <ul><li>SEO COMBINED WITH BLOG MARKETING IS A POWERFUL COMBINATION </li></ul>This Hotel/Resort in Belize raised its occupancy rates from 60% to over 90% within one year of hiring Blueliner, thanks to SEO, Blog Development & Marketing, and Web Analytics services! “ Honeymoon vacation” 60,000 searches per month! 1 st page of Google, 5 th listing
  17. 17. SEO Results – case 5 <ul><li>WALKING THE TALK… </li></ul>The 7 Pillars SEO methodology works for us too! Blueliner’s ORGANIC positions generate many qualified leads for us each week. “ Internet marketing agency” 12,000 searches per month! 1 st page of Google, 2 nd listing
  18. 18. Web Design Comp Sample #1 Registration form featured prominently to improve lead capture Featured blog to increase interactivity and engage site visitors Unique Value Propositions Referral form to enable word of mouth marketing Flash Intro with bold pictures and captions that highlights the value proposition More defined footer improving user experience on the site Trade Event Call to Action Good amount of Home Page content, with good keyword mix for SEO. Newsletter Subscription CTA
  19. 19. Web Analytics Case Study – An A/B Test <ul><li>OPTION 1: /home </li></ul>Flash Banner: YES Form on Home Pg: YES
  20. 20. How do you position yourself? <ul><ul><li>Vision – Next 10-15 Years </li></ul></ul><ul><ul><li>The Qualities that we Seek </li></ul></ul><ul><ul><li>What to do now </li></ul></ul>
  21. 21. Infrastructure: US – Asia <ul><li>Sales </li></ul><ul><li>Vision & Strategy Development </li></ul><ul><li>Client Relations </li></ul><ul><li>Oversight & Execution </li></ul><ul><li>Web Design </li></ul><ul><li>Programming </li></ul><ul><li>Web Marketing </li></ul><ul><li>R & D </li></ul><ul><li>Sales Support </li></ul>blueliner angla NY
  22. 22. The Qualities that we Seek <ul><li>Competence in one or more areas. </li></ul><ul><li>Good Attitude. Unselfish. Disciplined. </li></ul><ul><li>Excellent Communication Skills. Multi-lingual a plus; Written and Verbal; Email, Chat, Phone, Live. </li></ul><ul><li>Passion. Creativity. Curiosity. </li></ul><ul><li>Resourceful. Flexible. Self Learning capacity. </li></ul><ul><li>Balanced Individual. Healthy, happy and well-grounded. </li></ul>
  23. 23. What to do Now <ul><li>Pick a Major + 3-5 Minors. Be a Polymath. </li></ul><ul><li>Network Responsibly. Reputation Counts. </li></ul><ul><li>3. Just Do It! </li></ul>
  24. 24. Questions & Answers
  25. 25. Arman Rousta Chief Executive Officer [email_address] New York – India – Mexico – Bangladesh – Vietnam – Macedonia www.bluelinerny.com <ul><li>Twitter.com/blueliner </li></ul><ul><li>Facebook.com/bluelinerny </li></ul><ul><li>Youtube.com/bluelinerpodcasts </li></ul><ul><li>Linkedin.com/companies/blueliner-marketing </li></ul><ul><li>Flikr.com/blueliner-marketing </li></ul>

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