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Ecomm wp2014

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The Future of
WordPress eCommerce Technologies

for WordCamp Orange County 2014

Published in: Internet, Technology, Business
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Ecomm wp2014

  1. 1. @tomnora The Future of WordPress eCommerce Technologies ! @tomnora | tomnora.com |
  2. 2. @tomnora Questions… • Experience Level • Freelancers vs. Salaried Employee • PHP Devs, JS Devs • Target Client Size • Building Commerce Sites? • Building/Selling your own Plugins?
  3. 3. @tomnora Me…a Hybrid Personality • EE to Sales-Mktg to Startup CEO (x5) • Started and/or Led several Web Software Companies + mentor startups. (~20) • Web Developer/CTO since 1999 • Recent CEO of neoREY, a face recognition based e-payment startup
  4. 4. @tomnora Me…a Hybrid Personality • Currently building CMS sites - “Commerce + Community” • Lots of Drupal work past 3 years but shifting away from it. • Also consulting to Apple on WEB SPEED for eCommerce (their CDN) • Have 5 WP.org sites and 3 WP.com blogs
  5. 5. @tomnora My First eCommerce Experience • 1995 My company Rogue Wave built first Amazon site - C++ plus Oracle
  6. 6. @tomnora eCommerce Back End • 1997 We Invented / Launched Net.h++ Product Line • C++ Library - Shopping Cart Security over TCP/IP
  7. 7. @tomnora eCommerce Experience • 1999 Founded, built and sold Wonders of the West! • Online Shopping for Fine Art and Travel based in Durango, Colorado • Lots of CSS, JS • Images everywhere • Ahead of its time
  8. 8. @tomnora My Current Focus BEAUTIFUL  UI   ! BIG  WP  PROJECTS     ! NEXT-­‐GEN  FRONT  ENDS   ! WEB  SPEED,  DECREASE  LATENCY
  9. 9. @tomnora Biggest WordPress eCommerce Sites …So Many More
  10. 10. @tomnora Merging of 2 Forces Consumer! Empowerment ! ! Ease of Use Push Button 2 Hour Website ! “Personal Commerce” Big Dev Shop! or Internal! ! Flexibility Optimization Advanced Features Team of 10+ Amazon Etsy SquareSpace Wix Shopify Magento Volusion ! This Gap! ! ! =! ! WP LAND! (Often drop WP Here)
  11. 11. @tomnora Merging of 2 Forces Consumer! Empowerment ! ! Ease of Use Push Button 2 Hour Website ! “Personal Commerce” Big Dev Shop! or Internal! ! Flexibility Optimization Advanced Features Team of 10+ FREELANCE SHOPS! ! CMS PLATFORMS ! $30K TO $300K JOBS ! “A Billion Dollar Market” ! ! BUT It’s a Moving Target!
  12. 12. @tomnora The Past ~5 Years in eCommerce Technologies
  13. 13. @tomnora Trending Newer eCommerce Technologies …Lots of Javascript!!
  14. 14. @tomnora Trending Newer eCommerce Technologies = Speed
  15. 15. @tomnora Job Growth - Old vs. New
  16. 16. @tomnora “Survivor” or Comeback eCommerce Technologies You must know these… and maybe should understand these…
  17. 17. @tomnora Today’s WP Needs = “A Digital Experience” MOBILE  (TOUCH)     FAST  and  INTUITIVE   SECURE  (*WP  myth)   BEAUTIFUL  INTERFACES   SOCIAL  INTEGRATION   ! DID  I  MENTION  “FAST”?   (#1  REASON  PEOPLE  ABANDON  CART)      
  18. 18. @tomnora Mobile eCommerce Growth 2011 - 2016
  19. 19. @tomnora Specialized eCommerce SCommerce                    RCommerce   ! FCommerce     (big  in  SoCal)   ! MCommerce                                Food  Commerce
  20. 20. @tomnora So Cal based eCommerce Fundings HauteLook     $41M       acq.  by  Nordstrom  $270M   Beachmint     $73M       Silicon  Valley  VCs   JustFab         $164M     monthly  VIP  memberships   Sole  Society     $20M       HauteLook  founder   $  Shave  Club   $23M       launch  2012;  Top  VCs   ChowNow     $8M       restaurant  ecommerce  tools   ! none  are  WP…
  21. 21. @tomnora ECommerce = Mobile Payment Technologies ! E-­‐Payments   Mobile  Wallet   No  Passwords   Security   Gateways   Must  be  Very  Fast   … WP plugins for all of these
  22. 22. @tomnora The Beautiful Commerce UI STYLE WILL RULE THE WORLD! ! CSS, Sass/Less, JS Animation! ! Everything looks like an iPad App - iOS Front End! ! Touch Screens on the Desktop - OSX, MS! ! BIG BUTTONS! Image as a Button!
  23. 23. @tomnora Non-Dev Skills You Must Have GROWTH  HACKING   SAAS  MECHANICS  (ie  MRR)   A/B  TESTING   BILLING  WORKFLOW   ! HTML  EMAIL  MARKETING   “WHY  WP”  ANSWERS  
  24. 24. @tomnora Case Study: Shopify Started as WP dev shop, now a SaaS eCommerce ! Raised $122 Million in VC since 2010! Stack = Ruby on Rails, JavaScript, MySQL! Makes WP-specific Widget(s)! Still use WP for their blogs
  25. 25. @tomnora Parting Advice BUILD  SOME  PLUGINS,  WIDGETS   ! LAUNCH  YOUR  OWN  COMMERCE  APP/SITE   ! BUILD  “IPAD  LIKE”  INTERFACES   ! LEARN  WAY  BEYOND  WP  -­‐  CSS3,  JS,  Angular   ! PARTNER  -­‐  DON’T  DO  IT  ALONE   (look  for  partners  here)
  26. 26. @tomnora eCommerce Impact on Shopping Habits
  27. 27. @tomnora Contact Me if you want to discuss anythingTom Nora !           email:       t@tomnora.com   !           Blog:         “The  Startup  CEO”      tomnora.wordpress.com   !           TWITTER:             @tomnora        @cowlow   !           LinkedIn:               linkedin.com/in/tomnora/   !           Drupal.org     tmno   !           GitHub:       cowlow  

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