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FlightCheck Online - Do More 2007 - Eng


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FlightCheck Online - Do More 2007 - Eng

  1. 1. FlightCheck Online Do More Seminar Web-To-Print 14 June 2007 Delivery of print-files to your server that have been pre-preflighted on the clients desktop.
  2. 2. Markzware <ul><li>Founded in 1992 </li></ul><ul><ul><li>Patrick Marchese & Ron Crandall, graphic arts electronic medium managers at a prestigious world-wide advertising agency </li></ul></ul><ul><li>Offices in USA & Europe </li></ul><ul><li>Markzware has a fantastic industry acceptance </li></ul><ul><li>Preflight innovators </li></ul><ul><li>Patented Technology </li></ul><ul><li>QuarkXPress Xtensions and Adobe plugins </li></ul><ul><ul><li>United States Patent 5,963,641 </li></ul></ul><ul><ul><li>Device and method for examining, verifying, correcting and approving electronic documents prior to printing, transmission or recording </li></ul></ul>
  3. 3. Preflight vs Postflight <ul><li>Preflight is the process of analyzing source or non-PDF digital files prior to their insertion in a prepress workflow to ensure that they are ready for their intended purpose. </li></ul><ul><li>Postflight is the process of analyzing processed files commonly called a PDF (PostScript ™ , DCS2, Etc.) for quality control in a digital prepress workflow. </li></ul>It would be great if everyone preflighted everything!
  4. 4. Why Preflight? <ul><li>Save Time </li></ul><ul><ul><li>Spend 30 minutes in Preflight instead of countless hours lost to printing incorrect jobs!!! </li></ul></ul><ul><li>Save Money </li></ul><ul><ul><li>Bad print jobs can cost hundreds or even thousands… don’t let it eat into your profit, or raise the cost for the client! </li></ul></ul><ul><li>Stop Headaches </li></ul><ul><ul><li>NO more worries of “will it print?” or “did I do everything right?” Know in advance that it is right! </li></ul></ul>
  5. 5. Why Preflight? <ul><li>Enhance Communication </li></ul><ul><ul><li>Not just a call to your client that there is something wrong but a full professional report, listing the issues and potential remedies! (With Web-based preflighting you get this in REAL-TIME and automated!) </li></ul></ul><ul><li>Increase Professional Integrity </li></ul><ul><ul><li>Get your job right the first time, and look like a real pro to your clients. Don’t get caught looking like an amateur! </li></ul></ul><ul><li>Automatic Education for graphic artists </li></ul><ul><ul><li>Preflighting will teach you what to look for, so next time there are fewer mistakes from the beginning! </li></ul></ul>
  6. 6. Save Time
  7. 7. Save Money
  8. 8. Markzware’s Solutions <ul><li>FlightCheck ® Professional </li></ul><ul><li>The industry’s pre-eminent preflight application. This powerful product alerts users and prevents problems before they happen. Perfect for anyone sending files off or receiving print-jobs in. </li></ul><ul><li>The HUMAN interface! </li></ul><ul><li>FlightCheck ® Studio </li></ul><ul><li>A live, in-flight check that works within QuarkXPress or Adobe InDesign. Also helps you fix many of the found issues! </li></ul><ul><li>The LIVE interface! </li></ul><ul><li>FlightCheck ® Online </li></ul><ul><li>A web-based preflight solution with IP-enabled document transfer. The speed of the Internet with the power of preflighting. 100% ensure that your customers are preflighting and get predictable print-PDF’s and non-PDF’s alike! </li></ul><ul><li>A solution for YOU and YOUR CUSTOMERS, working together over the ‘net! </li></ul>
  9. 9. FlightCheck Online The web-based solution…
  10. 10. What is Web-To-Print? <ul><li>A very broad definition of Web-to-print is “an interaction between those who buy print products and those who sell print products, using the Internet as a medium for the exchange.”* </li></ul><ul><li>FlightCheck Online is a web-to-print solution. </li></ul>* American Printer; May 2006
  11. 11. Web-To-Print <ul><li>More than just VDP (variable data printing) and online artwork creation. </li></ul><ul><li>Preflight is a key, perhaps even a vital part of a web-to-print solution </li></ul><ul><li>Garbage in equals garbage out. </li></ul>FlightCheck Online is a key part of any web-to-print solution.
  12. 12. Why FlightCheck Online? <ul><li>Preflight? </li></ul><ul><ul><li>Many your valued customers likely say that they preflight, but what does that mean? To what standard are they checking? Or, are they even really preflighting? Are you feeding “templates?” </li></ul></ul><ul><li>Delivery? </li></ul><ul><ul><li>Are you getting jobs emailed on various accounts, coming on on different FTP servers and directories or coming in many other ways? </li></ul></ul><ul><li>Streamlined (Web-to-Print) Online Workflow! </li></ul><ul><ul><li>With FlightCheck Online you can guarantee all of the above! </li></ul></ul>
  13. 13. Digital Artwork Requirements The following artwork requirements are given to everyone who wishes to give us digital artwork. If you read and follow these suggestions, we will be able to get your labels to you in a more timely fashion. If the following requirements are not followed, this could result in an additional charge for artwork time. * If you do not have one of these, we can make arrangements for your electronic information to be transferred to one of our formats. TYPE & POINT SIZES: o All lines and strokes must be at least half a point wide. If they are narrower the lines may look wavy on final printed piece. o 6 Pt. type is smallest size we can guarantee for clarity. o Serif or italic fonts, when reversed, need to be at least 10 pt. o four color process type must be larger than 12 Pt., if not, you can use spot color. COLORS: o See a list of our stock colors under ESTIMATES. o Always indicate PMS #'s in file o Provide color proof with your disk o ETC, ETC, ETC - NORMALLY MANY PAGES LONG!!!! Is this your customer interface?
  14. 14. Would you like it to be this simple?
  15. 15. Technical Flow Diagram Client Preflighting on the desktop Send the document Current Workflow OS: MacOSX Linux Windows(nt/2000) WEBSERVER: Apache IIS Etc. FTP SERVER: OTHER SERVICES: MySQL Database Logfiles Intergrated workflows SERVERSIDE SCRIPTING: PHP ASP Perl Java Other Server Send TFS First contact Client Client Client Send preflight results Send feedback page Client Parse results
  16. 16. Real life…
  17. 17. Drag & Drop File Telegraph client on desktop client File to be preflighted Drag & Drop
  18. 18. The Client (application) Interface
  19. 23. QuarkXPress Server 7 <ul><li>FlightCheck Online can link perfectly into a QuarkXPress Server 7 sever based workflow. Creating PDF’s has never been easier! </li></ul><ul><li>FlightCheck Online “checks in” QuarkXPress projects and “gathers” all fonts and images, bringing in all elements needed to make a perfect PDF page or magazine. </li></ul><ul><li>See example for yourself on </li></ul><ul><li>Other third-party examples of where FlightCheck Online can integrate into are virtually limitless. Some examples include Gradual’s SWITCH, MIS systems such as DocWorks from Oc é and digital asset management databases to name a few. </li></ul>
  20. 24. Conclusion <ul><li>FlightCheck Online is more than just checking your incoming/internal print-documents: </li></ul><ul><li>Pre- and postflighting of PDF and Non-PDF files </li></ul><ul><li>Job Collection (collecting all elements, including fonts and images) </li></ul><ul><li>Compression (creating a .zip-file) </li></ul><ul><li>Sending the file via FTP or ‘save to disk’ </li></ul><ul><li>Real time communication, educating and marketing with YOUR customers </li></ul><ul><li>A Guarantee! </li></ul>
  21. 25. Mark Fletcher (Telegraph) <ul><li>“ The Telegraph Group Limited at this moment receives 33% of their ads via the FlightCheck Online based solution, working to achieve 50% at the end of this year” </li></ul><ul><li>“ With this FlightCheck Online solution our customers can check and send their document from their desktop with a minimum of manual intervention. The process is helping to streamline our production, eliminating the need to contact the client to ask for problem files to be corrected and re-supplied” </li></ul>
  22. 26. Pricing Options <ul><li>Standard Edition: £5,000 or €7,500 one-off cost. + Yearly Maintenance fee (15% of above) </li></ul><ul><li>Enterprise Edition: £10,500 or €15,000 one-off cost. + £100 or €150 per “title” or additional “delivery (FTP) location” or “franchise/location.” + Yearly Maintenance fee (15% of above) </li></ul>
  23. 27. ROI- Return On Investment
  24. 28. Information <ul><li>Leave us your business information and we will create an ROI for you; you will be surprised how fast FlightCheck Online will pay for itself. </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>FreePhone: 0800 328 9919 </li></ul>
  25. 29. Markzware Europe <ul><li>Arnold Roosch email: [email_address] </li></ul><ul><li>David Dilling email: [email_address] </li></ul><ul><li>Markzware B.V. (Europe) Tel: +31 70 307 2977 </li></ul><ul><li>Verrijn Stuartlaan 50 Fax: +31 70 389 9187 </li></ul><ul><li>2288 EP Rijswijk </li></ul><ul><li>The Netherlands Cell: +31 6513 02952 </li></ul>
  26. 30. Thank you for your attention