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MEDIA AND INFORMATION LITERACY (MIL)
Mr. Arniel Ping
St. Stephen’s High School
Manila, Philippines
MEDIA LITERACY (Part 2)...
LEARNING COMPETENCIES
Learners will be able to…
•identify and explain the key concepts in media analysis
(SSHS);
•identify...
TOPIC OUTLINE
I- Media Literacy
A. Key Concepts In Media Analysis
B. Key Questions to AskWhen Analyzing Media
Messages
C. ...
VIDEO PRESENTATION
Top 10 Misleading MarketingTactics
by mojo.com
https://www.youtube.com/watch?v=M-HrTC8QCbM
CLASS DISCUSSION
1. What valuable lessons can we learn from the
video?
2. How is being a media and information
literate re...
SIX KEY CONCEPTS IN MEDIA ANALYSIS
1. All media messages are “constructed.”
SIX KEY CONCEPTS IN MEDIA ANALYSIS
1. All media messages are “constructed.”
SIX KEY CONCEPTS IN MEDIA ANALYSIS
1. All media messages are “constructed.”
SIX KEY CONCEPTS IN MEDIA ANALYSIS
1. All media messages are “constructed.”
InstagramVs. Real Life
By BuzzFeedViolet
https...
SIX KEY CONCEPTS IN MEDIA ANALYSIS
2. Each medium has different characteristics,
strengths, and a unique “language” of
con...
SIX KEY CONCEPTS IN MEDIA ANALYSIS
2. Each medium has different characteristics,
strengths, and a unique “language” of
con...
SIX KEY CONCEPTS IN MEDIA ANALYSIS
3. Media messages are produced for particular
purposes.
SIX KEY CONCEPTS IN MEDIA ANALYSIS
4. All media messages contain embedded values
and points of view.
SIX KEY CONCEPTS IN MEDIA ANALYSIS
5. People use their individual skills, beliefs and
experiences to construct their own m...
SIX KEY CONCEPTS IN MEDIA ANALYSIS
5. People use their individual skills, beliefs and
experiences to construct their own m...
SIX KEY CONCEPTS IN MEDIA ANALYSIS
6. Media and media messages can influence beliefs,
attitudes, values, behaviors, and th...
SIX KEY CONCEPTS IN MEDIA ANALYSIS
6. Media and media messages can influence beliefs,
attitudes, values, behaviors, and th...
SIX KEY CONCEPTS IN MEDIA ANALYSIS
6. Media and media messages can influence beliefs,
attitudes, values, behaviors, and th...
SIX KEY CONCEPTS IN MEDIA ANALYSIS
6. Media and media messages can influence beliefs,
attitudes, values, behaviors, and th...
KEY QUESTIONS
TO ASK WHEN
ANALYZING
MEDIA MESSAGES
AUDIENCE & AUTHORSHIP
AUTHORSHIP • Who made this message?
PURPOSE
• Why was this made?
• Who is the target audience (and h...
MESSAGES & MEANINGS
CONTENT
• What is this about (and what makes you think
that)?
• What ideas, values, information, and/o...
MESSAGES & MEANINGS (Continuation)
INTERPRETATIONS
• How might different people
understand this message
differently?
• Wha...
REPRESENTATIONS & REALITY
CONTEXT
• When was this made?
• Where or how was it shared with the
public?
CREDIBILITY
• Is thi...
CLASS ACTIVITIES
Formative Assessment
Deconstructing Media Message: News Article
Instructions
1.Form a group of 3 students.
2.Read the give...
Formative Assessment
Deconstructing Media Message: News Article
MINING –THE GOOD ANDTHE BAD
by Fr. Shay Cullen
THE MANILAT...
Formative Assessment
Deconstructing Media Message: Advertisement
Counter Ad
2014 Second Place
Winner
Anthony Ferrante from
Fort Zumwalt West
Middle School, O'Fallon,
Missouri
Source:
http...
Formative Assessment
Deconstructing Media Message: Advertisement
Formative Assessment
Deconstructing Media Message: Advertisement
REFERENCES
•Media and Information Literacy Curriculum
Guide by DepEd
•Media and Information Literacy by Boots C.
Liquigan,...
REFERENCES
•http://highered.mheducation.com/sites/dl/free/0
072827580/88223/bar27580_ch02.pdf
•http://depts.washington.edu...
PHOTO CREDIT
• Slide 6 and 7http://www.dailymail.co.uk/femail/article-
3266802/Viral-scenes-shots-reveal-stark-reality-cap...
PHOTO CREDIT
• Slide 13
https://mobile.twitter.com/wissenswertebiz/status/656821565305
278464/photo/1
• Slide 15 https://b...
PHOTO CREDIT
• Slide 18 https://jessellenor.wordpress.com/2015/03/17/it-
happens-for-guys-too/
• Slide 19
http://www.devel...
PHOTO CREDIT
• Slide 27 and 28
http://medialiteracyproject.org/deconstructions/counter-ad-citi-
card/
• Slide 29 http://ww...
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Media and Information Literacy (MIL) 4.MIL Media Literacy (Part 2)- Key Concepts and Questions to Ask in Media Literacy

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Published on

Learners will be able to…
1. identify and explain the key concepts in media analysis (SSHS);
2. discuss key questions to ask when analyzing media messages (SSHS); and
3. apply the discussed strategies in analyzing and deconstructing media messages (SSHS).

I- Media Literacy
A. Key Concepts In Media Analysis
B. Key Questions to Ask When Analyzing Media Messages
C. Class Activities
Formative Assessment: Analyzing and Deconstructing Media Messages

Published in: Education

Media and Information Literacy (MIL) 4.MIL Media Literacy (Part 2)- Key Concepts and Questions to Ask in Media Literacy

  1. 1. MEDIA AND INFORMATION LITERACY (MIL) Mr. Arniel Ping St. Stephen’s High School Manila, Philippines MEDIA LITERACY (Part 2) Key Concepts and Questions in Media Analysis MIL PPT 10, Revised: June 11, 2017
  2. 2. LEARNING COMPETENCIES Learners will be able to… •identify and explain the key concepts in media analysis (SSHS); •identify and discuss the key questions to ask when analyzing media messages (SSHS); •explain deconstruction of media messages (SSHS); and •apply strategies in analyzing and deconstructing media messages (SSHS).
  3. 3. TOPIC OUTLINE I- Media Literacy A. Key Concepts In Media Analysis B. Key Questions to AskWhen Analyzing Media Messages C. Formative Assessment 1. Analyzing and Deconstructing Media Messages
  4. 4. VIDEO PRESENTATION Top 10 Misleading MarketingTactics by mojo.com https://www.youtube.com/watch?v=M-HrTC8QCbM
  5. 5. CLASS DISCUSSION 1. What valuable lessons can we learn from the video? 2. How is being a media and information literate related to being a wise consumer? 3. How can media and information literacy make producers or companies be more honest in their advertisements?
  6. 6. SIX KEY CONCEPTS IN MEDIA ANALYSIS 1. All media messages are “constructed.”
  7. 7. SIX KEY CONCEPTS IN MEDIA ANALYSIS 1. All media messages are “constructed.”
  8. 8. SIX KEY CONCEPTS IN MEDIA ANALYSIS 1. All media messages are “constructed.”
  9. 9. SIX KEY CONCEPTS IN MEDIA ANALYSIS 1. All media messages are “constructed.” InstagramVs. Real Life By BuzzFeedViolet https://www.youtube.com/watch?v=zgWIxv5_6SE
  10. 10. SIX KEY CONCEPTS IN MEDIA ANALYSIS 2. Each medium has different characteristics, strengths, and a unique “language” of construction.
  11. 11. SIX KEY CONCEPTS IN MEDIA ANALYSIS 2. Each medium has different characteristics, strengths, and a unique “language” of construction.
  12. 12. SIX KEY CONCEPTS IN MEDIA ANALYSIS 3. Media messages are produced for particular purposes.
  13. 13. SIX KEY CONCEPTS IN MEDIA ANALYSIS 4. All media messages contain embedded values and points of view.
  14. 14. SIX KEY CONCEPTS IN MEDIA ANALYSIS 5. People use their individual skills, beliefs and experiences to construct their own meanings from media messages.
  15. 15. SIX KEY CONCEPTS IN MEDIA ANALYSIS 5. People use their individual skills, beliefs and experiences to construct their own meanings from media messages.
  16. 16. SIX KEY CONCEPTS IN MEDIA ANALYSIS 6. Media and media messages can influence beliefs, attitudes, values, behaviors, and the democratic process.
  17. 17. SIX KEY CONCEPTS IN MEDIA ANALYSIS 6. Media and media messages can influence beliefs, attitudes, values, behaviors, and the democratic process.
  18. 18. SIX KEY CONCEPTS IN MEDIA ANALYSIS 6. Media and media messages can influence beliefs, attitudes, values, behaviors, and the democratic process.
  19. 19. SIX KEY CONCEPTS IN MEDIA ANALYSIS 6. Media and media messages can influence beliefs, attitudes, values, behaviors, and the democratic process.
  20. 20. KEY QUESTIONS TO ASK WHEN ANALYZING MEDIA MESSAGES
  21. 21. AUDIENCE & AUTHORSHIP AUTHORSHIP • Who made this message? PURPOSE • Why was this made? • Who is the target audience (and how do you know)? ECONOMICS • Who paid for this? IMPACT • Who might benefit from this message? • Who might be harmed by it? • Why might this message matter to me? RESPONSE • What kinds of actions might I take in response to this message? KEY QUESTIONS TO ASK WHEN ANALYZING MEDIA MESSAGES
  22. 22. MESSAGES & MEANINGS CONTENT • What is this about (and what makes you think that)? • What ideas, values, information, and/or points of view are overt? Implied? • What is left out of this message that might be important to know? TECHNIQUES • What techniques are used? • Why were those techniques used? • How do they communicate the message? KEY QUESTIONSTO ASKWHEN ANALYZING MEDIA MESSAGES
  23. 23. MESSAGES & MEANINGS (Continuation) INTERPRETATIONS • How might different people understand this message differently? • What is my interpretation of this and what do I learn about myself from my reaction or interpretation? KEY QUESTIONSTO ASKWHEN ANALYZING MEDIA MESSAGES
  24. 24. REPRESENTATIONS & REALITY CONTEXT • When was this made? • Where or how was it shared with the public? CREDIBILITY • Is this fact, opinion, or something else? • How credible is this (and what makes you think that)? • What are the sources of the information, ideas, or assertions? KEY QUESTIONSTO ASKWHEN ANALYZING MEDIA MESSAGES
  25. 25. CLASS ACTIVITIES
  26. 26. Formative Assessment Deconstructing Media Message: News Article Instructions 1.Form a group of 3 students. 2.Read the given news article. 3.Analyze the news article by answering the key questions in media messages. 4.Write your answer on a yellow pad.Time limit is 45 minutes.
  27. 27. Formative Assessment Deconstructing Media Message: News Article MINING –THE GOOD ANDTHE BAD by Fr. Shay Cullen THE MANILATIMES, AUGUST 9, 2014 FEATURED COLUMNS, OP-ED COLUMNS http://www.manilatimes.net/mining-good-bad/117801/
  28. 28. Formative Assessment Deconstructing Media Message: Advertisement
  29. 29. Counter Ad 2014 Second Place Winner Anthony Ferrante from Fort Zumwalt West Middle School, O'Fallon, Missouri Source: http://medialiteracyproje ct.org/deconstructions/c ounter-ad-citi-card/ Formative Assessment Deconstructing Media Message: Advertisement
  30. 30. Formative Assessment Deconstructing Media Message: Advertisement
  31. 31. Formative Assessment Deconstructing Media Message: Advertisement
  32. 32. REFERENCES •Media and Information Literacy Curriculum Guide by DepEd •Media and Information Literacy by Boots C. Liquigan, Diwa Learning Systems Inc. •http://www.projectlooksharp.org/
  33. 33. REFERENCES •http://highered.mheducation.com/sites/dl/free/0 072827580/88223/bar27580_ch02.pdf •http://depts.washington.edu/nwmedia/sections/ nw_center/curriculum_docs/stud_combine.pdf •https://www.sophia.org/tutorials/deconstruct- media-messages •http://medialiteracyproject.org/deconstructions/
  34. 34. PHOTO CREDIT • Slide 6 and 7http://www.dailymail.co.uk/femail/article- 3266802/Viral-scenes-shots-reveal-stark-reality-capturing- perfect-wedding-photo.html • Slide 8 https://www.pinterest.com/pin/250442429247994581/ • Slide 10 http://depositphotos.com/26393971/stock-illustration- advertisement-board-billboard-marketing-frame.html • Slide 11 https://aliraza.co/11-reasons-you-should-start-blogging/ • Slide 12 http://www.audiencebloom.com/the-7-fears-stopping- entrepreneurs-from-marketing-on-social-media/
  35. 35. PHOTO CREDIT • Slide 13 https://mobile.twitter.com/wissenswertebiz/status/656821565305 278464/photo/1 • Slide 15 https://b2bstorytelling.wordpress.com/category/best- practices/ • Slide 16 http://www.prweb.com/releases/mainstream-media- channels/employment-report/prweb10392378.htm • Slide 17 http://www.businessinsider.com/victorias-secret-angels- vs-dove-models-2012-12
  36. 36. PHOTO CREDIT • Slide 18 https://jessellenor.wordpress.com/2015/03/17/it- happens-for-guys-too/ • Slide 19 http://www.developmentprogress.org/blog/2014/03/26/what- political-voice-why-does-it-matter-and-how-can-it-bring-about- change • Slide 20 https://www.godigitalmarketing.com/learn/blog/5-key- questions-to-help-identify-your-purchase-type • Slide 25 http://mgto.org/in-class-experiments-8-leadership- group-collaboration/
  37. 37. PHOTO CREDIT • Slide 27 and 28 http://medialiteracyproject.org/deconstructions/counter-ad-citi- card/ • Slide 29 http://www.rappler.com/technology/social- media/117018-viral-ads-philippines-2015-acer-aldub-ariel- commercials-bench-billboard • Slide 30 Source http://www.rappler.com/life-and-style/7891-belo- ad-gets-heat-in-social-media

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