« Arne Sigurd Rognan Nielsen loves to call
himself a ‘Wild Duck’ as he tries to think
differently about life. He has held a multitude of
positions in his career: a photographer, journalist,
chief editor, writer, sales manager, personal
productivity consultant, military professional and,
now, is a collaboration and senior social business
advisor and evangelist at IBM. Arne has also
written several books on themes such as sales,
marketing and key account management, and is a
hard core blogger.»
And that has changed
our culture, our focus
and our strategy
One of the things we noticed is that with the
emergence of social software inside the company,
we have moved on from collaboration that is
private and in silos - which is very powerful
inside that team but outside of that nothing else
happens - and we’re breaking down those silos
and actually fostering an enterprise-wide
collaboration on a wider scale.
The use of these social tools has helped people
understand that work no longer happens through
the traditional corporate driven top-down
approach, but that work actually organizes itself
around networks and communities informally
So what is all this talk
about social really about?
If I give you one dollar - and you give me
one dollar - then we have one dollar each!
But, if I give you one idea - and you give me
one idea - then we have two ideas each!
It is a mathematical fact that if the average
number of relations between people in an
organization increases by 20 percent
- the value creation in the organization
increases by appx. 40 percent!
Lars Kolind, Jacob Bøtter, UNBOSS
Lars Kolind is a mathematician and business professor at Århus University, Denmark and board member
of many danish industry companies. The quote is from his book, UNBOSS, which is a «must read»!
Source: McKinsey Global Institute July 2012: The social economy: Unlocking
value and productivity through social technologies
When adopted at scale across an emerging type of networked
enterprise and integrated into the work processes of employees,
social technologies can boost a company’s financial performance and
market share, respondents say, confirming last year’s survey results.
Executives at internally networked organizations note the highest
improvement in benefits from interactions with employees; those at
externally networked organizations, from interactions with
customers, partners, and suppliers.
Executives at fully networked organizations report greater benefits
from both internal and external interactions.