Connected...Ontario Division Impact Report2008 | 2009
Over his 38-year career with Canadian                                                                                     ...
“Photography brings cancer right to the      viewer’s heart, soul and mind.    Seeing it makes people a lot moresensitive ...
4
Connecting with the Chair and CEOIt has been said a picture is worth a            We’re actively engaging people in       ...
• Although considerable progress has beenTHE NEED                       made in provincial legislation supporting         ...
Celebrating progress on cancer preventionThe air was crisp and the sun shone brightlylast October 6 when 200 cancer surviv...
• The Society believes that Ontarians should notTHE NEED                       be exposed to cancer-causing substances at ...
Mission accomplished on cosmetic pesticides“I’ve always been somewhat of an                 sponsored a local survey of Th...
• Children travelling in motor vehicles don’tTHE NEED                       have a choice when it comes to exposure       ...
Pr o t e c t i n g k i d s i n c a r s f r o m s e c o n d - h a n d s m o keIn the words of Eric Scura, a high school    ...
• Ultraviolet (UV) radiation, emitted fromTHE NEED                       artificial tanning equipment can cause skin      ...
Tu r n i n g o f f t h e t a n n i n g l i g h t s t o h e l p p r e v e n t s k i n c a n c e rSecond-year University of ...
• Research is essential in helping to eradicateTHE NEED                       the more than 200 different types of cancer ...
D i s c o v e r i n g t o m o r r o w ’s l u n g c a n c e r b r e a kt h r o u g h sIn September 2004, as she lay in bed ...
• The great news is that 62 per cent of peopleTHE NEED                       diagnosed with cancer today will survive the ...
Conference connected and empowered patients,sur vivors and careg iversZeba Tayabee had just started Grade 9 in          Ba...
• In addition to the profound emotional issuesTHE NEED                       of facing cancer, patients often have to deal...
D r i v e s t h a t m a ke a d i f f e r e n c eAt his annual physical in the spring of 2008,    Before learning about the...
• Those battling cancer frequently haveTHE NEED                       concerns and questions and benefit                  ...
Supporting those who g ive supportCancer has been part of Cal Patterson’s life    Besides offering informal support within...
• Patients facing cancer, as well as caregiversTHE NEED                       and healthcare professionals, often have    ...
The trusted source for cancer answersLast fall, 56-year-old Annette Ferrante ofBrantford was experiencing a mild cough    ...
• Everyone has a different experience ofTHE NEED                       cancer, but we often don’t know how to             ...
R e l a y Fo r L i f e b r i n g s O n t a r i a n s t o g e t h e r t o c e l e b r a t e ,remember and fig ht backHaving...
• People often want to join the fight againstTHE NEED                       cancer and raise money in a way that’s        ...
T h e ‘p o w e r o f o n e ’ i n m a k i n g c a n c e r h i s t o r yFor the past 15 years, Toronto-based interior      i...
• Individuals wishing to have the greatestTHE NEED                       impact in the fight against cancer can           ...
Ontario Division Impact Report 08-09
Ontario Division Impact Report 08-09
Ontario Division Impact Report 08-09
Ontario Division Impact Report 08-09
Ontario Division Impact Report 08-09
Ontario Division Impact Report 08-09
Ontario Division Impact Report 08-09
Ontario Division Impact Report 08-09
Ontario Division Impact Report 08-09
Ontario Division Impact Report 08-09
Ontario Division Impact Report 08-09
Ontario Division Impact Report 08-09
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Ontario Division Impact Report 08-09

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Save Our Skin Campaign: supported the campaign to ban artificial tanning among youth (<19 years old). Featured on page 12-13.

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Ontario Division Impact Report 08-09

  1. 1. Connected...Ontario Division Impact Report2008 | 2009
  2. 2. Over his 38-year career with Canadian Press, Ottawa-based photojournalist Fred Chartrand shot everything from Ev e r y p i c t u r e t e l l s a c a n c e r s t o r y foreign wars to Olympic games, election campaigns to sports championships. But one of his most meaningful projects occurred last February, when he shot a 4 COntents Connecting with the Chair and CEO All of us have stories about how cancer has photo for PhotoSensitive’s Cancer Connections exhibition, produced in6-13 14 Prevention and Advocacy Research touched our lives. And while everyone’s story is partnership with the Canadian Cancer Society, featuring black and white photos16-23 Information and Support24-27 Fundraising different, together we represent a powerful force that illustrate how cancer affects the lives of countless Canadians. 28 30 Planned Giving Corporate Development that can make cancer history. Each and every “I immediately felt like getting involved and thought of my friend Dominique 32 34 Planned Giving Gifts Received Corporate Recognition day, in communities across the province, the Hebert, a breast cancer survivor,” Fred explains. “Her horse, Calypso, 36 Report from the Chair, Audit & Finance Committee Canadian Cancer Society connects with was great therapy for her and I thought a shot of her and Calypso would make a 37 Financials 38 Provincial Board and Committees individuals who have been touched by cancer great photo. It was Dominique’s idea that they both appear bareback.” in some way. For those who need information “The photo demonstrates hope,” Fred says. “It shows that life still has some beauty or support, or who are ready to celebrate or fight and drama to it, even after cancer.” “Cancer Connections took the stranger out back – we’re here to help Ontarians engage in of cancer; people can see themselves in it,” says Fred. “Photography brings cancer meaningful conversations about cancer. right to the viewer’s heart, soul and mind. Seeing it makes people a lot more We are the voice that connects us all. sensitive to wanting to help fight cancer.” PhotoSensitiveOuR mIssIOnthe Canadian Cancer society is a national, PhotoSensitivecommunity-based organization of volunteerswhose mission is the eradication of cancer This Cancer Connections photo byand the enhancement of the quality of life Fred Chartrand shows his friend,of people living with cancer. Dominique Hebert, a breast cancer survivor, with her horse Calypso.
  3. 3. “Photography brings cancer right to the viewer’s heart, soul and mind. Seeing it makes people a lot moresensitive to wanting to help fight cancer.” Fred Chartrand to view the hundreds of moving black and white photos, or to submit your own, visit www.photosensitive.com/cc. Ontario Division Impact Report | 2008 | 2009 3
  4. 4. 4
  5. 5. Connecting with the Chair and CEOIt has been said a picture is worth a We’re actively engaging people in under-funding of lung cancer research by community fundraising events, hundreds ofthousand words. Now imagine hundreds conversations about cancer and this report investing in seven new projects, thanks to a planned gifts from individuals and families andof Canadians, of all ages, from coast to highlights more than a dozen Ontarians special $1.3 million infusion made possible generous contributions from corporations andcoast, captured in beautiful black and white with a personal connection to cancer, by the generosity of Ontario donors to help organizations across the province, we madephotography – sharing their very personal sharing their stories and describing how tackle the biggest cancer killer. important progress in fulfilling our mission.and very touching cancer stories – saying so the Society has played a role in their lives. Thanks to numerous advances in research, None of these accomplishments would havemuch more than words ever could. We know that at least half of all cancers can 62 per cent of people diagnosed with been possible without the generous supportIn Ontario, we more than imagined it. be prevented through healthy living and cancer today will survive the disease. of our countless donors, the passionateWe helped make it happen as you’ve just we’ve been working tirelessly to ensure the To better understand their needs and to commitment of the 65,000 Ontarians whoexperienced on page 2 of this report through best healthy public policies are established in disseminate the latest information and volunteered their time and the professionalFred Chartrand’s story. By connecting with this province. In October, we held a unique resources, we hosted our first-ever dedication of our staff. We thank each of youPhotoSensitive, a non-profit collective of gathering on the front lawn of Queen’s Park province-wide Survivors’ Conference in for making such impact possible.photographers, we were able to launch a to thank the government for its recent November. We continue to provide Yet there is still so much more to do. It’stwo-year nationwide photo exhibit called accomplishments in cancer prevention – support to those battling cancer, including too early to know what effect the presentCancer Connections in Toronto in May. such as the bans on the cosmetic use of rides to treatment, peer support and trusted economic situation will have on us, but justThe exhibit’s goal: to make meaningful pesticides and on smoking in cars when information about cancer. And once again, as cancer doesn’t stop during tough times,connections and to ensure no one feels children are present – and to urge elected we hosted The Driven to Quit Challenge neither will we. The Society is aware, wellalone in their cancer experience. officials to continue making cancer history. that inspired over 26,000 smokers to prepared and strongly positioned to continue We await the implementation of legislation make an attempt at butting out. fulfilling our mission. We are accountable inAnd it’s these experiences and the very governing the marketing of cigarillos and Through Relay For Life – which celebrated its our financial management, with reservesreal stories that continue to motivate the we continue advocating for regulation of 10th year last year and raised $17.9 million available if needed. We promise to continueSociety’s volunteers and staff to eradicate the artificial tanning industry. – we enabled Ontarians touched by cancer making the best use of the financial andcancer and enhance lives of people living For more than 70 years the Society has to connect with one another, celebrate, human resources entrusted to us.with cancer. Making a positive ‘impact’ on funded leading-edge research that has remember and fight back. In addition, manypeople’s lives is central to everything we do. Thank you once again for your generous improved cancer prevention, produced supporters chose a range of ways to honourThe Society focuses on building relationships support. We look forward to continuing to better treatments, boosted survival rates, their personal connection to cancer. As aand demonstrates leadership in order to connect with you and together, we will and enhanced the quality of life for those result of more than 1,400 independentdeliver results to make cancer history (which make cancer history. living with cancer. In 2008-09, the Societyexplains why we changed the name of this contributed $27.2 million in the mostyear’s Annual Report to ‘Impact Report’). promising cancer research initiatives inDuring 2008-09, we especially focused on Canada. In Ontario, 126 cancer researchour values of being courageous and projects were funded, including 39 newprogressive to lessen the burden of cancer. projects. In May, we addressed the Marion Kirsh, Peter Goodhand, Chair CEOCOnneCteD...Canadian Cancer society Ontario Division Impact Report | 2008 - 2009 5
  6. 6. • Although considerable progress has beenTHE NEED made in provincial legislation supporting cancer prevention, there is still more work to do. Throughout the year, the issue of cancer prevention needs to be kept ‘top of mind’ with Members of Provincial Parliament (MPPs) so that new policies are implemented which will help prevent cancer and build a healthier tomorrow for all Ontarians. • On October 6, 2008 – as the kick-off toO U R AC T I O N S Cancer Prevention Week – the Society organized a unique advocacy event called Celebration at Queen’s Park, with Olympic medal-winner Adam Van Koeverden as master of ceremonies. • Some 200 Society volunteers and staff from across the province travelled to Toronto, joining together with their MPPs in an event that incorporated key elements of the Society’s signature fundraiser, Relay For Life: a Survivors’ Victory Lap that celebrated cancer survivorship, and a luminary ceremony that remembered those who lost their battle with cancer and honoured those who have survived. • Speakers at the event thanked elected officials for their past legislative accomplishments and encouraged them to continue being courageous and proactive in the fight against cancer. • The fact that 40 MPPs took part in theT H E I M PAC T event demonstrates that the Society is a valued partner and key player in the fight to make cancer history. Less than two months after the event, the government passed a new law banning the marketing of cigarillos to youth. • The event raised awareness about the For ty Members of Provincial Parliame n t we re j o i n e d by 2 0 0 So c i e t y vo l u n t e e r s a n d Society’s advocacy priorities, built new connections among those touched by cancer staff on October 6 at Queen’s Park to celeb r a t e l e g i s l a t i ve s u c c e s s e s a n d p u s h f o r f u r t h e r and served as a reminder that no one has to face cancer alone. progress in ca ncer prevent ion. 6
  7. 7. Celebrating progress on cancer preventionThe air was crisp and the sun shone brightlylast October 6 when 200 cancer survivors, was certainly horrible, and I tried then, as I did throughout my teaching career, to “hale and hearty grandfather – who used to take me fishing – lying in the hospital with The Society continuescaregivers, Society volunteers and staff from encourage my students not to take up brain cancer, unable to speak.” He told ofall parts of Ontario gathered on the front smoking.” Commenting on the Celebration his own experience “getting zapped in to lead the waylawn of Queen’s Park to thank the provincial event, Elizabeth said she was “filled with several spots” as treatment for basal cellgovernment for its recent accomplishments hope and optimism and encouragement to skin cancer. “Really, cancer has come to in encouragingin cancer prevention and to urge members see so many people here from different parts affect all of us. I thank the Canadian Cancerof provincial parliament to continue makingcancer history. of the province, all committed to the same cause. I want to thank the Canadian Cancer Society and all the others who continually remind us [what needs to be done].” governments to passAdvocacy is a vital activity of the Society.Thanks to our geographic reach and broad Society for the tremendous work that you do in raising awareness of what needs to He named the ban on retail cigarette displays as one legislative success, urging public policies that happen in the province. You are a leader.” further action on such issues as artificialmandate in fighting all cancers, we continueto lead the way in encouraging governments The Honourable Ted McMeekin is the Liberal tanning, contraband tobacco and toxic use help prevent cancerto pass public policies that help prevent member for the riding of Ancaster-Dundas- reduction. The Society continues to lead thecancer and assist those living with cancer. Flamborough-Westdale, the Minister of way in encouraging governments to pass and assist those living Government Services – and a prostate cancer public policies that help prevent cancer andThe October 6 Celebration at Queen’sPark event provided an opportunity for survivor. He recounted how his family doctor assist those living with cancer. with cancer.Ontarians touched by cancer to connect called him on a Friday afternoon at hiswith one another and advocate for further constituency office, reminding him he’dlegislative action. During the event, MPPs missed several appointments for his PSA test.from each of the three parties shared stories After getting the test done that afternoon,about their personal connection with cancer. he learned four days later his PSA score had tripled. The biopsy came back soon after,Elizabeth Witmer, Progressive Conservative confirming early-stage prostate cancer, andMPP for Kitchener-Waterloo and a former he was subsequently treated successfully.health minister, first got involved in the “Thankfully, there are people out there likefight against cancer when she was a you and I who care deeply and are preparedsecondary school teacher in London. to do everything we can to be proactive and“I remember sharing stories with my get rid of this awful series of diseases.”students about people who had lung canceror some kind of oral cancer yet continued to NDP member for Beaches–East York Michaelsmoke. What happened to these smokers Prue spoke movingly about seeing his onceCOnneCteD...Canadian Cancer society Ontario Division Impact Report | 2008 - 2009 7
  8. 8. • The Society believes that Ontarians should notTHE NEED be exposed to cancer-causing substances at home, at work or in their environment. Wherever possible, exposure to substances that are known, or believed, to cause cancer should be identified and eliminated by substituting safer alternatives. When elimination is not possible, exposure should be reduced to the lowest possible levels. • Evidence from occupational studies suggests a positive association between exposure to certain pesticides and some types of cancer, including non-Hodgkin lymphoma and leukemia, brain cancer, kidney cancer, Ann McGoey pancreatic cancer, prostate cancer and lung cancer. played a key role in • Strong evidence also exists indicating that children may be more at risk than other population groups due to their rapidly advoca t ing for developing bodies and their more direct means of contact. T hunder Ba y’s • A 2007 Oracle Poll of 1,000 Ontario residents shows 71 per cent of Ontario citizens ban on cosmetic supported province-wide restrictions on pesticides. pest icides. • Since 2002, Society volunteers and staffO U R AC T I O N S worked tirelessly with governments and community partners across Ontario to prohibit the use of cosmetic pesticides. • At the municipal level, this involved meeting with and sending letters to local councillors and mayors, attending city council meetings and delivering deputations, writing letters to the editor and calling community members and other volunteers asking for support. • Provincially, Society volunteer and staff advocacy efforts included responding to public consultations through the Environment Bill of Rights (EBR) consultation periods, meeting with MPPs and Ministers, sending letters to MPPs, the Premier and Minister of the Environment and writing letters to the editor. • On June 18, 2008, Queen’s Park passed theT H E I M PAC T Cosmetic Pesticide Act, which banned the sale and use of cosmetic pesticides across Ontario. This regulation matched the toughest existing municipal bylaw in Ontario, and will protect the health of Ontarians with the strongest cosmetic pesticide legislation in North America. 8
  9. 9. Mission accomplished on cosmetic pesticides“I’ve always been somewhat of an sponsored a local survey of Thunder Bay The Society is currently advocating through itsenvironmentalist,” says 55-year-old Thunder residents and helped with media relations.” Take Charge on Toxics campaign for legislationBay resident Ann McGoey. In 2001 at age 47, Eventually, Thunder Bay passed its local to reduce environmental carcinogens.she was diagnosed with chronic lymphocytic pesticides ban on November 17, 2008. Learn more at www.takechargeontoxics.ca.leukemia, a rare cancer affecting the immune Thanks to the Society’s advocacy work andsystem that leaves her open to frequent support from other health and environmentalrespiratory infections and serious fatigue. groups, like the one Ann was involved in, thisFour years later, her illness forced her to bylaw added to the 33 municipal bans thatgive up her work as a nurse practitioner. were already in place. These bylaws paved“At my retirement party, I mentioned that Iwanted to help reduce the use of cosmetic the way for strong provincial pesticide legislation, passed in the spring of 2008. “People are starting to question the usepesticides in Thunder Bay,” Ann recounts. Shemade a presentation on the issue to her city’s “When I started, I hoped my goal was small of chemicals in our environment… and achievable enough that I could help bringchapter of the Registered Nurses Associationof Ontario, and in July 2006 held a meeting it to fruition,” she says. “So, I was exhilarated when the bylaw was passed!” The pesticides ban may open thataround her dining room table of a dozenrepresentatives from environmental andhealthcare agencies in the city. In Ann’s view, the immediate impact of the up a little bit and help us look ban will be that parents can feel relievedAnn’s group – which included staff from their kids or pets can safely play in the park or on a neighbour’s lawn. “Within 10 years, at other issues.”the Canadian Cancer Society – led public I think having a dandelion-free lawn will noeducation sessions, mounted displays at Ann McGoey longer be a goal; people will think insteadcommunity events, created ‘pesticide-free’ about having a healthy lawn.”lawn signs and wrote letters to the editor.“We also held many, many meetings with Overall, she believes that “people arecity councillors to educate them on the issue starting to question the use of chemicals inand joined other stakeholders in working out our environment, such as cleaning productsthe details of the bylaw,” says Ann. and personal-care products. The pesticides ban may open that up a little bit and help“The support and encouragement we us look at other issues.”received from the Society was wonderful,”Ann explains. “They did printing for us,COnneCteD...Canadian Cancer society Ontario Division Impact Report | 2008 - 2009 9
  10. 10. • Children travelling in motor vehicles don’tTHE NEED have a choice when it comes to exposure “ Yout h like us look upon t he Ca na dia n Canc e r So c ie t y as le ad e r s and innovat o r s. to second-hand smoke. The health risk is serious because of the confined space, and It ena bles us t o be more influent ia l.” – Sal An an ia, pic t u re d w it h fe l l ow s t u d e n t , Er ic S c u ra because they breathe more air than adults relative to their body weight. • Even with the vehicle’s windows open, concentrations of breathable, second-hand particles from smoking are at least 13 times higher than outdoor levels. • Through intense work with tobacco controlO U R AC T I O N S advocates, meeting with MPPs and writing letters to the editor in local newspapers, Society volunteers and staff put this vital health issue on the map. • An Ipsos Reid poll, released in December 2007, showed that 86 per cent of Ontario’s non-smokers supported this type of legislation and that 66 per cent of smokers in Ontario supported it. • In June 2008, the Government of OntarioT H E I M PAC T passed legislation – first introduced as a private member’s bill in December 2007 – banning smoking in vehicles with children under 16 present. The law, which imposes fines of up to $250, took effect January 21, 2009. • By reducing youth exposure to second-hand smoke, the Society is helping to reduce the incidence of lung cancer, the biggest cancer killer. • The legislation also supports educational efforts around the risks of smoking, and further de-normalizes tobacco use, since children now see their parents avoid smoking while in a vehicle. 10
  11. 11. Pr o t e c t i n g k i d s i n c a r s f r o m s e c o n d - h a n d s m o keIn the words of Eric Scura, a high school Eric and Sal also collected about 800 LeARn mORe AbOut the sOCIety’sstudent at Chaminade College School in signatures on a petition that was delivered effORts In tObACCO COntROLToronto, “no child should be unwillingly to their MPP for presentation in theexposed to second-hand smoke.” legislature. “Our goal was to help get the bill passed, but also to empower the studentsFor last year’s Grade 11 leadership course, and let everyone know that people at aEric, then age 17, and his classmate Sal young age can make a difference,” says Eric.Anania, then 16, were looking for a causethat would benefit the community and The youth’s efforts paralleled the advocacyhelp stop smoking, which claims the lives work of Society volunteers and staff, suchof 13,000 Canadians every year. “We heard as meeting with MPPs and writing lettersabout the private member’s bill in the Ontario to the editor about the issue. Societylegislature to ban smoking in vehicles with representatives were proud to be presentchildren under 16 present, and we took up at Queen’s Park on June 16, 2008 whenthat cause,” says Eric. the legislation was passed.Sal’s cancer connection is very personal. On January 21, 2009, Eric and Sal briefly“Both my grandfathers passed away from described their efforts at the Governmentlung cancer, and smoking is quite prevalent of Ontario’s press conference marking thein my family.” enactment of the legislation, attended by Health Promotion Minister Margarett Best.The youths created promotional materials “It felt good to have all our hard work from Last year, through the society’s work and through theand presentations to raise awareness in their over the last year finally being recognized,” support of volunteers like 32-year-old Asifa sheikh,school and in local elementary schools about says Eric. legislation was passed banning candy-flavoured cigarillos,the negative effects of second-hand smoke which will help prevent children from smoking.and smoking in cars. “Youth like us look upon the Canadian Cancer Society as leaders and innovators,The Canadian Cancer Society was a “great enabling us to be more influential,” says Sal.resource base” in the pair’s efforts. “We went “Together, we can help stop people fromto the Society’s website a lot to gather facts smoking and reduce the harm caused byfor our presentations and for our own second-hand smoke.”reference,” Sal explains. Read Asifa’s story at www.cancer.ca/impact08.COnneCteD...Canadian Cancer society Ontario Division Impact Report | 2008 - 2009 11
  12. 12. • Ultraviolet (UV) radiation, emitted fromTHE NEED artificial tanning equipment can cause skin K atie Armstrong, cancer and emit rays that are five times stronger than the mid-day summer sun. a medical student and • Skin cancer – which accounts for one in three cancer diagnoses – is mostly preventable. • Melanoma – the deadliest form of skin former tanning bed user, cancer – is the second most common cancer in Ontarians aged 15 to 34. int ends t o a dvoca t e for • In 2005, the World Health Organization issued a statement calling for countries to the Society on the issue place restrictions on the use of artificial tanning equipment by children under 18. o f a r t ificia l t a nning. • For more than two years, Society volunteersO U R AC T I O N S and staff have advocated for a ban on the use of artificial tanning equipment by youth; a provincial government registry of artificial tanning equipment; provincial standards for salon-staff training; and an end to the marketing of artificial tanning targeting youth. • In October, the Society released a research study showing that artificial tanning facilities in Toronto are not following Health Canada’s voluntary safety guidelines, reaffirming the need for provincial legislation. The study revealed: • 60 per cent of tanning facilities did not ask the age of under-age researchers. • 99 per cent of facilities did not recommend against tanning for patrons who had type 1 skin - a skin type that always burns and never tans. • 83 per cent of tanning facilities visited did not provide any type of information or warnings about the risks of tanning to their customers. • Public awareness about the dangers of sunT H E I M PAC T exposure and artificial tanning continues to grow. • A commitment was made from the Minister of Health and Long-Term Care to explore the issue further with the Society. 12
  13. 13. Tu r n i n g o f f t h e t a n n i n g l i g h t s t o h e l p p r e v e n t s k i n c a n c e rSecond-year University of Toronto medical younger population and is the most lethalstudent Katie Armstrong admits that, back form of skin cancer. When you’re young andin high school, she and her mom used to may not know the harms of UV exposure,visit a tanning salon “to get a good base tan you’re putting yourself at an increased riskbefore we’d go away on vacation. Most of that you can’t reverse later on.”my friends did it too; we called it ‘fake and Late last year, Katie saw some newspaperbake.’ It was in style… everyone’s tanned in articles about the Society’s campaign againstHollywood, right? At a younger age, you’re artificial tanning and got in touch, asking ifmore impressionable and think you’re she could help. “I can relate a lot to tanninginvincible,” she says. beds and sun exposure, and I think youngNow, through her involvement with thedermatology clinic at Toronto Western people are not being given enough information to make an informed “When you’re young and may not knowHospital, she has seen first-hand the decision about artificial tanning. I believeeffects of sun-related skin damage, such it’s important for physicians – which I will the harms of UV exposure, you’re puttingas pre-cancer skin changes and actual skin be in the future – to get involved incancers. “Many people associate these advocating for their patients’ well-being yourself at an increased risk that youchanges with aging, but they’re actually on multiple levels, including legislation.”related to sun damage,” she explains. Katie intends to get involved in advocating can’t reverse later on.”Several members of Katie’s family have been with the Society by sending letters to MPPs,diagnosed with cancer, but she says the and talking to friends – especially her Katie Armstrongexperience that touched her most involved med-school colleagues – about the issue.her grandfather; he was diagnosed with lungcancer at age 67 and died two years later,despite having stopped smoking a decadeearlier. “My papa’s fate was already sealedbecause so much damage had already beendone by the time he quit,” she explains.“That connection makes me passionate aboutpreventable cancers in general, and Learn more about Katie’s reason for gettingespecially melanoma, which can touch a involved in advocacy at www.cancer.ca/impact08.COnneCteD...Canadian Cancer society Ontario Division Impact Report | 2008 - 2009 13
  14. 14. • Research is essential in helping to eradicateTHE NEED the more than 200 different types of cancer and enhancing the lives of those living with cancer. • The Society supports research into all types of cancer, but it has become increasingly apparent over the last several years that lung cancer research is seriously under-funded relative to the burden of this disease in our population. Lung cancer is the leading cause of cancer deaths in Ontario and about 10 to 15 per cent of lung cancers are attributable to causes other than tobacco use – it’s not just a smoker’s disease. • Last year, on behalf of our donors, theO U R AC T I O N S Society, invested $27.2 million in the most promising cancer research initiatives in Canada; spanning cancer prevention, early detection, new treatment options and support. • In Ontario, 126 research projects were funded, including 39 new projects and 55 clinical trials were enrolling new patients. • In May 2008, the Society addressed the under-funding of lung cancer research by announcing $1.3 million to support seven new lung cancer research projects, providing either full or supplemental support. • Our ongoing research investment continuesT H E I M PAC T to yield new discoveries in cancer prevention, diagnosis, treatment and support that help reduce the toll that cancer takes on Ontario families and communities. To read about some of the 2008 breakthroughs and innovative research the Society is funding, visit www.cancer.ca/impact08. • Our lung cancer research investment will leverage new scientific knowledge in such areas as cancer detection, identifying those at risk, and improving treatment, thus helping Lung cancer sur vivor Sue B othwell say s h e r re l a t i o n s h i p w i t h g r a n d s o n Da v i d lessen the burden of this form of cancer. helped her keep fight ing during her six mont h s o f c h e mo t h e r ap y. 14
  15. 15. D i s c o v e r i n g t o m o r r o w ’s l u n g c a n c e r b r e a kt h r o u g h sIn September 2004, as she lay in bed takingantibiotics for yet another cold, 30-year her cancer most of all by her oldest grandchild, David, then age 6. “He and I have a very close “We must keep “Progress towards effective lungsmoker Sue Bothwell, then 56, decided, relationship. I just wanted to live!”“this is ridiculous. I have a wonderful life fighting until cancer treatments has been frustratingly slow, but by Sue was enrolled in a clinical trial, which wasand a beautiful family. It just seemed like working on unexplored aspectsmy time to quit smoking, and I did.” funded in part by the Society. After her first chemo, the main tumour in her lung began everyone who is of lung cancer it is easyAfter quitting, she and her husband Peter to shrink and she was declared cancer-free to remain hopeful that aremained busy with leisure and community by August. She continues to be monitored touched by cancer breakthrough is still possible.activities. Sue expected to feel better after monthly by the lung cancer specialist, has It is highly motivating to workquitting, but continued to experience a CT scans every two months and takes an is a survivor. After on a disease so in need ofshortness of breath and lack of energy. On a experimental drug to prevent a recurrence breakthroughs.”regular basis, she saw her family doctor, whoprescribed puffers, antibiotics and cough of her cancer. all, where would Dr. Doug Gray, Grant Recipient, As part of her commitment to giving back, Ottawa Health Research Institutesuppressants, and also ordered chest x-rays,which all came back fine. Sue supports others on their cancer journey I be without through the Society’s Peer Support program, “Lung cancer is the leadingShe asked for a referral to an Ottawa lung and is on the steering committee for her cancer research?” cause of cancer death among Canadian men and women, butspecialist, who ordered a CT scan. In May of local Relay For Life. (You can read more about2007, she received the dreaded news: she the Peer Support program on it receives only about three Sue Bothwellhad a one-centimetre tumour in her lung page 20 and Relay For Life on page 24.) per cent of cancer research(behind her heart and thus not detectable funding. this investment Recognizing that lung cancer research isby x-ray). “I was devastated,” Sue remembers. by the Canadian Cancer society seriously underfunded, the Society recently“I thought I had escaped the c-word, but I is an opportunity to make announced a strategic investment in this area.hadn’t. You really look your own mortality in new advances.” “I’m absolutely thrilled the Society is doingthe face. What about my family, especially more about lung cancer,” Sue says. “We must Dr. Ming-Sound Tsao, Grantmy three grandchildren. I had so many plans keep fighting until everyone who is touched by Recipient, Princess Margaret Hospitalfor the future.” cancer is a survivor. After all, where would I beShortly after, she began “six long rounds of without cancer research?”chemo treatments, which I chose to view as Read more about how the societya social thing… I chatted up the nurses and is funding innovative cancer researchother patients.” She was motivated to fight at www.cancer.ca/impact08.COnneCteD...Canadian Cancer society Ontario Division Impact Report | 2008 - 2009 15
  16. 16. • The great news is that 62 per cent of peopleTHE NEED diagnosed with cancer today will survive the Nusra t Fa t ima a nd her da ught er Zeba Tayabe e – w h o suc c e ssf ully bat t le d disease. In fact, there are now more than 800,000 cancer survivors in Canada – a Hodgkin lymphoma in 2006 – a t t ended t he So c ie t y’s ‘ Sur viving Canc e r and L iving number that will surely increase as the population ages and as research uncovers Well Conference’ la st November. new cancer treatments. • As the number of survivors grows, the Society needs to understand how it can best serve and support these individuals and their families. • In November 2008, the Society heldO U R AC T I O N S the ‘Surviving Cancer and Living Well Conference’ – its first-ever, province-wide event for cancer survivors and caregivers to support them on their cancer journey and beyond. • In one location, the two-day conference brought together a wide range of speakers and topics of interest, ranging from nutrition to fitness, workplace issues to relationships. • The conference enhanced the lives of theT H E I M PAC T more than 200 participants, who shared their stories and connected with one another in a caring and open environment, while gaining new techniques and tools for living with cancer. • Attendee surveys indicated high levels of satisfaction with the conference sessions and formats and post conference follow-up indicated that a strong sense of engagement was achieved between participants and the Society as a result of attending. • The Society gained valuable insights into the needs of survivors and caregivers that will help enhance our services and support in the future. 16
  17. 17. Conference connected and empowered patients,sur vivors and careg iversZeba Tayabee had just started Grade 9 in Based on Zeba’s experience receiving rides Nusrat explains that the conferenceOctober 2005 in Markham when she began to treatments arranged by the Society, empowered her “in a big way. They madeexperiencing neck pain. Thinking it was just and her own use of other Society support us feel that survivors and caregivers havemuscle strain from carrying a heavy school services, Nusrat became a Society volunteer so much to share with the world, and thatknapsack, her mother Nusrat Fatima, in 2006, which is how she first heard about we are not alone.”suggested Zeba use a hot-water bottle the Society’s ‘Surviving Cancer and Livingto ease the discomfort. Well Conference’. “This is something I have to attend with Zeba! It will be a wealth ofBy the end of November, Zeba could feel a knowledge for both of us,” she remembers,bump in her neck, so Nusrat took her to the immediately enrolling Zeba as a survivorfamily doctor. Various tests found nothing and herself as a caregiver.wrong, but within a couple of weeks thebump had grown, so her doctor ordered a Nusrat hoped to learn about the latest “[At the conference], they made us feelbiopsy. advancements in cancer treatment, and to enable Zeba to connect with other survivors. that survivors and caregivers have so muchThe pediatric surgeon at North York General “I believed hearing their stories would giveHospital in Toronto called Nusrat five dayslater, asking her to come with someone her more confidence and strength,” to share with the world, and that she says.else and with Zeba to get the results of thebiopsy. Says Nusrat: “All I heard the doctor Walking in the door at the conference, we are not alone.”say was, ‘it’s cancer.’ I didn’t even hear what Nusrat says she and Zeba felt right at home.type of cancer it was. I just started crying.” “We knew we were in the right place. Nusrat FatimaThe surgeon explained Zeba had stage 2 The atmosphere was very welcoming andHodgkin lymphoma, then called Zeba into accepting. Everyone there knew they hadthe room. “She didn’t really understand the something in common,” she says, addingsignificance of the news until she saw my that the conference’s keynote speakersface,” Nusrat recounts. gave so much hope to the audience, and that it was very hard choosing whichAfter two cycles of chemotherapy and a workshops to attend.month of radiation, Zeba’s cancer thankfullydisappeared by early July. In September 2006,nearly a year after the first symptoms, hercancer was in remission.COnneCteD...Canadian Cancer society Ontario Division Impact Report | 2008 - 2009 17
  18. 18. • In addition to the profound emotional issuesTHE NEED of facing cancer, patients often have to deal with practical logistical challenges, such as getting to and from their treatment appointments. • Through our roster of dedicated volunteers,O U R AC T I O N S coordinated by the Society’s province-wide network of 35 community offices, we make life a bit easier for cancer patients by providing rides to and from their treatment appointments. • In 2008, the Society commissioned the Centre for Behavioural Research and Program Evaluation (CBRPE), located at the University of Waterloo, to identify improvements to our transportation service that will enable it to meet the growing demand caused by our aging and growing population. • In 2008-09, 2,800 volunteer drivers droveT H E I M PAC T close to 17,000 patients to more than 130,000 treatment appointments. • About 20 per cent of transportation clients said they would be forced to miss their treatment appointments if the service was not available, according to the CBRPE study. Ninety-three per cent of clients said the program made them feel supported. • Thanks to Society volunteer drivers who make this vital service possible, client satisfaction with the transportation program is extremely high, scoring 11.8 out of 12. Da v id Greenbla t t frequent ly relied on t h e Societ y’s t ra nspor t a t ion ser v ice during his t re at me nt . 18
  19. 19. D r i v e s t h a t m a ke a d i f f e r e n c eAt his annual physical in the spring of 2008, Before learning about the service, he often69-year-old David Greenblatt of Toronto took taxis to his appointments. “The cost canreported to his family doctor that he was really add up when you’re not earning anyhaving difficulty swallowing food. Soon income,” he says.after seeing a specialist, a thoracic surgeon “Since my partner Suzan was working sixperformed a visual inspection and biopsy that days a week and my youngest daughterconfirmed David had a malignant tumour was at university in another city, it wasat the base of his esophagus and top of his wonderful to know I could rely on thestomach. At the end of April, he began Society for assistance. It meant one lesschemotherapy and later, radiation treatment.After some complications along the way, he thing for me to worry about,” says David. “It was wonderful to know I could rely “The drivers are just amazing!” David says,underwent major surgery on October 15 thatextensively shortened the esophagus and noting that many of them are retirees. on the Society for assistance [in getting “I am very grateful to people who donateremoved half the stomach. Thankfully, a CTscan in December showed that there were to the Society and thus make this service possible, and to the drivers themselves for to my treatments]. [The volunteer]no traces of the cancer left.Driving cars has been a recurring theme in volunteering their time.” drivers are just amazing!” David continues to steadily recover from hisDavid’s varied career: he raced sports-cars treatment and has even resumed driving David Greenblattduring the 1960s, ran an independent his car close to home. David is just onecar leasing business in Montreal in the 1970s, of the 17,000 patients in Ontario that theand more recently spent a decade driving Society helped get to and from treatmentand coordinating ‘picture cars’ used in movie appointments last year.shoots. So it’s somehow fitting that he beganusing the Society’s transportation service inearly summer to help him get to his cancertreatments.COnneCteD...Canadian Cancer society Ontario Division Impact Report | 2008 - 2009 19
  20. 20. • Those battling cancer frequently haveTHE NEED concerns and questions and benefit Cal Patterson – from talking with others who have ‘been there before.’ a colon ca ncer sur v ivor • Those caring for cancer patients need someone to listen who can normalize a nd caregiver during his the way they feel and provide practical suggestions for coping and staying strong. daughter’s battle with • The Society’s Peer Support program connects Hodgkin lymphoma –O U R AC T I O N S recently diagnosed cancer patients and/or their caregivers with specially trained regula rly sha res his volunteers who have had a similar cancer experience. e x periences wit h ot hers. • After conducting research on caregiver information and support needs, the Society developed and delivered role-specific caregiver training materials. The goal of the research is program enhancement, promotion, awareness and recruitment. • On a daily basis, the Peer Support programT H E I M PAC T brings understanding, comfort and hope to those dealing with cancer. • In 2008-09, the Society arranged 2,876 one-to-one matches for its 650 peer support volunteers in Ontario, while its 50 active support groups held more than 250 group Peer Support sessions across the province. • A recent Society survey showed that over 90 per cent of clients say that the program lessened their anxiety, helped them understand their cancer experience and increased their ability to cope. 20
  21. 21. Supporting those who g ive supportCancer has been part of Cal Patterson’s life Besides offering informal support within hisfor even longer than his 18-year career in local community, Cal began providing peerpolitics in the Town of Wasaga Beach. support through the Society in 2005,Presently the town’s mayor, Cal, 61, lost his talking with patients and caregivers alike.44-year-old sister to colon cancer in 1992 Like other caregiver peer support volunteers,and his mother, 69, to the same cancer five Cal understands the challenges that caregiversyears later. He himself fought colon cancer face in having to be strong and supportive offor three years, beginning in early 2000. their loved ones while still taking care of their own needs. “My conversations withBut Cal’s cancer story began further back caregivers enable them to connect within 1989, when his daughter Carly, 15, was someone who understands what they’rediagnosed with Hodgkin lymphoma. going through. Peer support gives them“She battled it for eight years, includinggoing into remission for about a year, a way to talk openly about their feelings and their fears, which I know can be very “Peer Support gives [caregivers] a way to talkbefore passing away in April 1998,” he says.Cal explains that on a couple of occasions, reassuring.” openly about their feelings and their fears, Cal describes one match where he talkedhe took advantage of peer support servicesat the hospitals where Carly was being with the wife, while the husband with which I know can be very reassuring.” colon cancer listened in on another phone.treated. “I needed to keep things in “I explained what he was going through withperspective. Quite frankly, I didn’t really Cal Patterson the chemo, and reassured her that my wifeprepare myself that Carly might die.” faced the very same challenges she wasWhen caring for Carly, and during his own dealing with about the treatment process.treatment journey, Cal spent a lot of time I know she gained some useful information,sitting in hospital waiting rooms, talking and felt more at ease hearing that otherswith others who were feeling down and have been in the same boat.”trying to cheer them up. He vowed: “Once Iget through this thing, I’m going to pass onthose positive thoughts to other people.”COnneCteD...Canadian Cancer society Ontario Division Impact Report | 2008 - 2009 21
  22. 22. • Patients facing cancer, as well as caregiversTHE NEED and healthcare professionals, often have questions about cancer, its treatment and local support services, but often feel overwhelmed by the amount of information that’s out there. They’re looking for an easy way to get reliable answers to their questions. • The Society continues to use various meansO U R AC T I O N S of delivering trustworthy information about all types of cancer: by telephone in English and French and in 100 other languages through live interpreters; by e-mail; through our online encyclopedia, cancer.ca; and through printed brochures and other publications produced in a number of languages beyond English and French. • Last year, the Cancer Information ServiceT H E I M PAC T made life a little bit easier for Ontarians who wanted information about cancer by answering 26,000 inquiries by phone and e-mail. • By providing the very latest and most reliable information about prevention, treatment and support, the Society helped patients, caregivers and healthcare professionals make the best decisions regarding cancer treatment and care. Susan Oliver is one of the Society’s cancer information specialists who answers questions about all types of cancer and can connect callers to a live interpreter in their language. 22
  23. 23. The trusted source for cancer answersLast fall, 56-year-old Annette Ferrante ofBrantford was experiencing a mild cough they need online at cancer.ca. On the Society’s website, people can source “The Society was the first place I turned to inthat didn’t respond to antibiotics or other information about many types of cancers.medication. Finally, a chest X-ray and then Its online encyclopedia contains up-to-date, order to get credible information [about mya CT scan in early December revealed the detailed information, available in English andunexpected and devastating news: Annette– a lifetime non-smoker – had stage 4 lung French and selected material is offered in a number of additional languages including mother’s lung cancer] and to help guide ourcancer. “It was like a bomb fell over ourfamily,” remembers her son Peter, 37, Chinese, Persian, Punjabi and Italian. As well, the Community Services Locator is an in-depth family in making the right decisions.”a commercial banker living in Toronto. database that is easily searched to find help with cancer-related needs. Like all the Society’s Peter FerranteImmediately, Peter set out to learn activities, its information services would not beeverything he could about lung cancer. possible without the generous contributionsHe quickly found the Canadian Cancer of our donors.Society’s website, and after spending a fewhours browsing, he also called the Society’s “The material I found on the Society’s websitetoll-free Cancer Information Service. was very, very informative, and I had 100 per cent confidence in its accuracy compared toThe Service is one of the Society’s key other online sources,” Peter explains. “Whenmeans of providing Ontarians with reliable I called the toll-free number, I spent moreinformation about cancer prevention, than a half-hour talking with an informationdiagnosis and treatment. By calling the specialist named Sue who was extremelytoll-free number or through e-mail, compassionate and understanding. She In addition to providing information about cancer, the societycancer patients, caregivers and healthcare helped me think through the various issues helps people in their attempts to quit smoking by providingprofessionals can obtain confidential answers we needed to consider regarding my free information and support through Smokers’ Helpline,to their questions – in English and French – mother’s care.”five days a week. The Service is accessible to 1 877 513-5333 or www.smokershelpline.ca, and throughcallers who are deaf, deafened or hard of Annette is currently nearing the end of her the Driven to Quit Challenge. One hundred per cent of the 2008hearing and provides an interpreter service, chemotherapy, and is determined to recover Driven to Quit Challenge winners remain smoke-free.giving callers near-instant access to live so she can spend time with her youngtranslation in more than 100 other languages. grandchildren. Says Peter: “The Society was the first place I turned to in order to getCallers can also receive printed information Learn how the society’s Driven to Quit Challenge inspired grand-prize winner, Dianna credible information and to help guideabout cancer or help with accessing what Watson, to make a pledge to be smoke-free last march at www.cancer.ca/impact08. our family in making the right decisions.”COnneCteD...Canadian Cancer society Ontario Division Impact Report | 2008 - 2009 23
  24. 24. • Everyone has a different experience ofTHE NEED cancer, but we often don’t know how to talk about it. • Cancer patients, their families and friends are looking for a way to get together to share their stories, celebrate those who have survived cancer, remember those who have lost their cancer battle and fight back against the disease. • Back in 1999, the Society held its firstO U R AC T I O N S Relay For Life – a 12-hour, non-competitive, team-based overnight fundraiser (www.cancer.ca/relay). Relay celebrated its 10th year in 2008 and has grown to become the Society’s signature fundraising event. • Relay also provides an opportunity for participants to learn how to fight back against cancer, whether that involves joining the Society’s advocacy efforts, becoming a volunteer or helping to raise money. While at Relay, participants also learn how to reduce their risk of cancer through the Cancer Smart Shop and have the opportunity to interact with Society-funded researchers to learn about the latest projects. • In the spring and summer of 2008, more than 100 communities in Ontario held Relay events, involving 81,000 participants and 12,000 volunteers. • The Society continues to expand the scope of Relay to include elementary schools, high schools, universities and colleges; in 2008, the Society held 99 youth events that attracted 25,000 participants. Photo courtesy J. Peter hvidsten/focus on scugog • Relay raised $17.9 million in 2008 thatT H E I M PAC T helped the Society fund leading-edge research, provide information and support, advocate for healthy public policy Tammy Mac Isaac -Ho r vat h , and educate Ontarians on how to reduce their cancer risk. • Relay enabled 11,500 cancer survivors, a ut e r ine c anc e r sur vivo r, families and friends across Ontario to join the biggest cancer event in the world and make p ar t ic ip at e d in h e r f ir st the biggest difference in the fight to make cancer history. Re l a y Fo r Li f e in June 2 0 0 5 . 24
  25. 25. R e l a y Fo r L i f e b r i n g s O n t a r i a n s t o g e t h e r t o c e l e b r a t e ,remember and fig ht backHaving lost her mother to metastaticbreast cancer nine years ago, Tammy feel completely isolated and need a good support system. Part of that support system Today, Tammy is actively involved on the steering committee for the North Durham “I Relay becauseMacIsaac-Horvath of Greenbank was familiar for me was Relay For Life.” Relay event, and helped initiate a Relay Forwith the devastation that cancer brings. Still, Life event at her son’s elementary school in I’m here and because In June 2005, she participated in her firstshe was shocked when, on March 10, 2004 2008. “I wanted to show my kids and othersat age 34 – nearing the end of the mater- Relay, having heard about it on TV and online. “When my family and I arrived at that it’s okay to have a parent with cancer. I can, and I Relaynity leave from her job as a medical social- It’s also important to educate them to make Relay, we were in awe at the number ofworker – she was diagnosed with stage4 uterine sarcoma, a very rare and very survivors, participants and volunteers. healthy lifestyle choices, and to tear down cancer-related fear and uncertainty. It’s a for those that can’t. Seeing all those people and all thedeadly form of cancer. Her doctor was nothopeful, informing her husband Chuck that luminaries filled me with mixed emotions: privilege to touch their lives with hope, something I hope they will remember on I Relay to give hope.” pride, a sense of belonging, and a profoundshe had only two or three weeks to live. the day they might hear the words ‘you sadness. Look at how many of us have Tammy MacIsaac-Horvath have cancer.’” Tammy says Relay is such a“I begged and pleaded for surgery,” Tammy battled this disease and won, but also powerful experience that she wants to getsays. “I told him to cut off my arms and legs many have battled and did not.” the event started in other schools as well.if he had to; I needed to be here for my Overall, Tammy says she felt alive. “The5-year-old son Hayden and 11-month-old “I Relay because I’m here and because I hair on my arms – it was nice to have hairson Hunter.” can, and I Relay for those that can’t,” says on my arms again! – was standing on end, Tammy. “I Relay to give hope.”Following surgery, her doctor recommended and it felt like a party, a celebration. Whilechemotherapy. Tammy says she felt like cancer may have touched each of our lives,she was “the walking dead; I felt diseased, it wasn’t going to beat us down!”infectious and alone.” She explains that her She explains she didn’t know what to expectchemo routine meant being hospitalized when the Survivors’ Victory Lap began.for one week every three weeks for six “When I saw all the teams and volunteersmonths. “I got to see my kids for one hour along the sidelines, clapping and cheeringevery Wednesday at lunch. I felt like I was us on, all I could do was cry. It was magical.in prison!” I felt like we were all celebrating togetherThe period following treatment was a highly that we were alive. It is one of the mostemotional, extremely anxious and scary special and vivid memories of my life.” Learn more about tammy’s cancertime, Tammy explains. “You feel like chemo journey and reason for fighting backis your security blanket; more than ever you at www.cancer.ca/impact08.COnneCteD...Canadian Cancer society Ontario Division Impact Report | 2008 - 2009 25
  26. 26. • People often want to join the fight againstTHE NEED cancer and raise money in a way that’s especially meaningful to them because of their personal connection to cancer.O U R AC T I O N S • The Society offers a Community Partnerships program that provides individuals and groups with all the tools and advice needed to create fun and effective fundraising events on their own. • Last year, the Society enhanced the resources provided to event organizers by developing a customizable pledge-based website, plus links to Facebook, Flickr and other social networking services. • In 2008-09, 1,434 Community PartnershipsT H E I M PAC T events were held in Ontario, raising more than $3.8 million. • The funds generated by these events played an important role in helping the Society achieve its mission of eradicating cancer and enhancing the lives of those living with cancer. Photo courtesy yianni tong/yianni tong Photography Tim Au-Yeung put his long hair on t h e a uct ion block in his own fundra ising even t t h at ra ised over $20,000 for t he Societ y. 26
  27. 27. T h e ‘p o w e r o f o n e ’ i n m a k i n g c a n c e r h i s t o r yFor the past 15 years, Toronto-based interior in several rounds of a live auction for thedesigner Tim Au-Yeung, 35, has been easily scissors and clippers used to perform therecognizable within the design community haircuts. “People really got into it and beganfor his long dark hair, which falls halfway pooling their money rather than biddingdown his back. against one another,” Tim says. “When the MC announced we’d hit $20,000, someIn late 2008, he decided to donate his hair hair-salon folks tied my hair into smallerto a charity that creates wigs for kids from ponytails to make sure it could be useddisadvantaged families who are being properly for the wigs. Then, about 15treated for diseases such as cancer. Tim says people got to cut off my hair!” A Societyit was an easy decision to partner with the representative spoke at the end of theSociety when creating the fundraising event event, thanking people for theiraround the actual haircutting. “I learnedabout the Community Partnerships program generous support. “It felt great that I could organizeon the Society’s website,” he explains. “It started out as a little thing that I just“It was very simple to set up my own web wanted to do, but it escalated as more something like this and bring peoplepage on the Society’s site, then use the people heard about it,” Tim explains.links to Facebook and other places to reach “It felt great that I could organize something together to make a big difference.”out to lots of people.” Through his web like this and bring people together to makepage alone, Tim collected nearly $8,000 in a big difference – helping people like my Tim Au-Yeungpledges. aunt who’s a breast cancer survivor, or my friend’s mom who’s currently battling cancer.Tim persuaded five of his friends and It’s a great example of what the power ofcolleagues to put their hair up for auction one can accomplish.”as well. Three volunteered to shave theirheads, while Tim and two others agreed tocut off at least 10 inches of hair. If the eventreached its total goal of $20,000, then Timwould get his head fully shaved.Over 100 people gathered for the event ina downtown furniture showroom, where see tim’s ‘after’ shot at www.cancer.ca/impact08.they bid on silent auction items and joinedCOnneCteD...Canadian Cancer society Ontario Division Impact Report | 2008 - 2009 27
  28. 28. • Individuals wishing to have the greatestTHE NEED impact in the fight against cancer can contribute a sizeable financial gift to the Society, while taking care of their loved W h e n Ke n Tr u e m a n ones, through strategic financial and estate planning. p asse d aw ay f ro m no n-Ho d gkin lymphoma at the age of 34, his • The Society offers an extensive range of giftO U R AC T I O N S w if e c h o se t o c e le br at e h is planning options for individuals and families, including the donation of securities, the lif e and h o no ur h is bat t le by purchase of an insurance policy or annuity, the creation of an endowment fund and the c re at ing a gif t o f lif e insur anc e naming of the Society as a beneficiary in a will or trust. be ne f it ing t h e So c ie t y. • In 2008-09, the Society gratefully receivedT H E I M PAC T 422 bequests and a number of new endowment funds and charitable life insurance policies. • The thoughtfulness and generosity of these many supporters made a significant contribution to our ability to fulfill our mission and help the Society plan for a strong future free from the fear of cancer. 28

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