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NEW CLINICAL STUDIES ANALYSIS SUPPORTS BAKING SODA                          PLAQUE REMOVAL EFFICACYNew research published ...
and healthy gums. When used with a baking soda toothpaste, proven to removeplaque in hard-to-reach areas, SONIC Spinbrush ...
The Journal of Clinical Dentistry (Vol. XXII, No 5), ‘Enhancement of Plaque Removaliiby Baking Soda Toothpastes from Less ...
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Arm & Hammer Toothpaste: Clinical Studies Analysis Supports Baking Soda Plaque Removal Efficacy

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New research published in The Journal of Clinical Dentistry has found that baking soda toothpastes are more effective in enhancing
plaque removal from harder-to-reach areas of the dentition than non-baking soda variants.

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Arm & Hammer Toothpaste: Clinical Studies Analysis Supports Baking Soda Plaque Removal Efficacy

  1. 1. NEW CLINICAL STUDIES ANALYSIS SUPPORTS BAKING SODA PLAQUE REMOVAL EFFICACYNew research published in The Journal of Clinical Dentistry (Volume XXII 2011Number 5) has found that baking soda toothpastes are more effective in enhancingplaque removal from harder-to-reach areas of the dentition than non-baking sodavariants.In addition to offering immediate plaque removal benefits, baking soda toothpasteswere also found to remove twice as much plaque after repeated regular brushingsthan non-baking soda toothpastes.iDental consultant for Church & Dwight Co., Inc, the maker of Arm & Hammertoothpastes, Dr Graham Barnby says: “The clinical credentials and potential healthbenefits of baking soda have been the source of investigation for many years. Thisnew study provides evidence that the use of baking soda in toothpastes can result ingreater plaque removal than in non-baking soda toothpastes.”To date, there have been numerous studies to support the efficacy of baking soda asa mechanism for plaque removal. This new study states that baking soda is a uniqueingredient, clinically demonstrated to remove plaque biofilm present on toothsurfaces.iiIn all but one of the 24 comparisons carried out, baking soda toothpastes wererelatively more effective in areas with less access by the toothbrush.iii This indicatesthat plaque removal is achieved by the action of baking soda in its dissolved form,rather than due to physical displacement caused by the baking soda crystal.For 150 years, Arm & Hammer has been the leading baking soda brand in the US.Baking soda is the key ingredient in each of the carefully formulated Arm & Hammertoothpastes; a natural plaque-removing product favoured by dentists and hygienistsin the US.Church & Dwight, the maker of Arm & Hammer oral care products, have developed atoothbrush to amplify the efficacy of dissolved baking soda. Arm & Hammer SONICSpinbrush battery powered toothbrush creates a dynamic fluid action to pushwater and toothpaste in between teeth, leaving you with outstandingly clean teeth
  2. 2. and healthy gums. When used with a baking soda toothpaste, proven to removeplaque in hard-to-reach areas, SONIC Spinbrush can offer outstanding plaqueremoval and give you a deep clean WOW sensation.The precision motor driven action delivers 16,000 precision micro-sweeps perminute. This effective method of the SONIC Spinbrush battery powered toothbrushto remove plaque is clinically proven to remove up to 90 per cent in areas that arehard to reach*.Statistical comparisons found that the 65 per cent baking soda-containingtoothpaste removed significantly more plaque at every site than the non-bakingsoda toothpaste.ivThe Baking Soda experts at Church & Dwight have developed the entire range oftoothpastes to harness the simple science of baking soda and all six variants containfrom 20 to 65 per cent baking soda. Arm & Hammer Original Coolmint containsthe highest level of baking soda in the Arm & Hammer range at 65 per cent, and Arm& Hammer Advanced Whitening Sensitive, launched last year, contains 60 percent baking soda, as well as micropolishers, for brighter, whiter teeth. -- Ends – For more information please contact the Arm & Hammer Press Office Tel: 0207 908 6597 Email: armandhammerpressoffice@lexisagency.com Visit the Arm & Hammer website at www.armandhammer.co.ukiThe Journal of Clinical Dentistry (Vol. XXII, No 5), ‘Enhancement of Plaque Removalby Baking Soda Toothpastes from Less Accessible Areas in the Dentition.’ S.Thong etal. p.177
  3. 3. The Journal of Clinical Dentistry (Vol. XXII, No 5), ‘Enhancement of Plaque Removaliiby Baking Soda Toothpastes from Less Accessible Areas in the Dentition.’ S.Thong etal. p.178 The Journal of Clinical Dentistry (Vol. XXII, No 5), ‘Enhancement of PlaqueiiiRemoval by Baking Soda Toothpastes from Less Accessible Areas in the Dentition.’S.Thong et al. p.176ivThe Journal of Clinical Dentistry (Vol. XXII, No 5), ‘Enhancement of PlaqueRemoval by Baking Soda Toothpastes from Less Accessible Areas in the Dentition.’S.Thong et al. p.173* Data on file

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