Studi Kelayakan Bisnis For Q

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Business Plan, Marketing Plan

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Studi Kelayakan Bisnis For Q

  1. 1. Studi Kelayakan Bisnis Muhammad Arman
  2. 2. Studi Kelayakan <ul><li>Result of Feasibility Study: </li></ul><ul><ul><li>Preliminary Study </li></ul></ul><ul><ul><li>Business Plan (detail study) </li></ul></ul><ul><li>Business Plan: Comprehensive Document </li></ul><ul><ul><li>Planning </li></ul></ul><ul><ul><li>Business Strategy </li></ul></ul>
  3. 3. Who Need The BP <ul><li>Share Holder </li></ul><ul><ul><li>Owner </li></ul></ul><ul><ul><li>Investor </li></ul></ul><ul><li>Stake Holder </li></ul><ul><ul><li>Partner </li></ul></ul><ul><ul><li>Bank </li></ul></ul><ul><ul><li>Government </li></ul></ul><ul><ul><li>Competitor </li></ul></ul>
  4. 4. Who Make <ul><li>New Business </li></ul><ul><li>Existing Business. </li></ul>
  5. 5. Content of BP <ul><li>Executive Summary </li></ul><ul><li>Mission Statement </li></ul><ul><li>Business Environments </li></ul><ul><li>Marketing Plan </li></ul><ul><li>Management Team </li></ul><ul><li>Financial Data </li></ul><ul><li>Legal Consideration </li></ul><ul><li>Insurance Requirement </li></ul>
  6. 6. Content of BP (cont’d) <ul><li>Supplier </li></ul><ul><li>Risk </li></ul><ul><li>Other factor to be considered </li></ul><ul><li>Assumption </li></ul><ul><li>Conclusions </li></ul>
  7. 7. Executive Summary <ul><li>One or two pages </li></ul><ul><li>An overview the most important information </li></ul><ul><li>Written after finishing business plan </li></ul><ul><ul><li>Name of proposed business </li></ul></ul><ul><ul><li>Product and service </li></ul></ul><ul><ul><li>Important trend in industry </li></ul></ul>
  8. 8. Executive Summary (cont’d) <ul><ul><li>Sales and profit past three years (existing business) </li></ul></ul><ul><ul><li>Projected sales and profit (existing business and new business) </li></ul></ul><ul><ul><li>Management team: relevant education and working experience </li></ul></ul><ul><ul><li>Legal aspect: contract, paten agreement </li></ul></ul><ul><ul><li>Additional information </li></ul></ul>
  9. 9. Mission Statement <ul><li>50 Words </li></ul><ul><li>Purpose of business </li></ul><ul><li>Products and services offered </li></ul><ul><li>Management philosophy </li></ul>
  10. 10. Business Environments <ul><li>National and global trend </li></ul><ul><li>Social, economics, culture and politics </li></ul><ul><li>Industries affect the business </li></ul>
  11. 11. Marketing Plan <ul><li>Detail Description of product and services </li></ul><ul><li>Competitions </li></ul><ul><li>Pricing </li></ul><ul><li>Credit Policy </li></ul><ul><li>Profile target market </li></ul><ul><li>Site analysis </li></ul><ul><li>Promotional plan </li></ul>
  12. 12. Marketing Plan Product and service description Competitions Pricing Credit Policy Competitive advantages Profile Target Market Site Analysis Promotional Plan
  13. 13. Description of Product and Services <ul><li>Size, weight, ingredients, packaging, texture pages, color etc. </li></ul><ul><li>Guarantee Response time, update, money back, trial offer, term of payment etc </li></ul>
  14. 14. Analysis of competition <ul><li>Direct </li></ul><ul><li>Indirect </li></ul>
  15. 15. Analysis of competition (SW analysis) Aspect Condition Product Selection Large Avg Small Market Share 100% 50% 0 Product Quality Quality of services Promotion & advertising Pricing Work force turn over Work force quality Financial condition
  16. 16. Analysis of competition (SW analysis) Aspect Condition Equipment Production capacity Level of debt Variation of product Speed of delivery Programming

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