1. Nokia Mobile Phones 2. ColgateTagline : “Connecting People” Tagline: “Trusted Brand for Oral Healthcare”Differentiating Factors: Differentiating Factors: Extensive Service Network Selling Trust & Care for home & Recycling Program – Green Initiative Family User Friendly Compared to Dentist Recommendation / IDA Competition Approved Range of Products – Toothpaste, tooth powder, tooth brush, mouthwash, whitening products
3. Lux 4. DettolTagline : “Not just soap, its Skincare” Tagline: “Be 100% sure”Differentiating Factors: Differentiating Factors: Beauty Soap of the Filmstars Extended germ protection Selling hope of being beautiful Selling Safe and Security The range of products includes Range of Products – Soap, Liquid beauty soaps, shower gels, bath Hand wash, Antiseptic additives, hair shampoos and conditioners.
5. Britannia 6. LifebouyTagline : “Eat Healthy. Think better.” Tagline: “100% better protection from germs as compared toDifferentiating Factors: ordinary soaps..” Dual Focus on Nutrition & Taste Differentiating Factors: Selling Hope for Healthy Living Extended germ protection The range of products includes Food & Beverages ranging from milk Selling Safe and Security products Range of Products – Soap, Liquid , biscuits, jam, cakes, breads etc. Hand wash, Antiseptic
7. Clinic Plus Shampoo 8. Pond’sTagline : “India ki Pehli Pasand” Tagline: “As beautiful as you want to be !”Differentiating Factors:• Family Shampoo for Long and Clean hair Differentiating Factors:• The Brand is Positioned as a shampoo • Deliver products that make a real that is a part of the family’s well being. difference to womens skin and the way they live their lives.• Advertisements always focus on the mother as a protector of her family. • Relatively reasonably priced anti-aging skin cream• Woman are the prime decision makers in Clinic Plus’ target market of Rural and • Aims at identifying with being young Semi Urban areas. and beautiful. • Ads focus on married woman staying beautiful for their husbands.
9. Fair & Lovely 10. PepsodentTagline: “Gorepan se Zyaada, Saaf Tagline: “Expert Protection”Gorapan” Differentiating Factors:Differentiating Factors: Technical Superiority Patented Skin Lightening Technology First toothpaste with a unique anti-bacterial agent Empowering Women to go further Expert Protection Variants for Selling Hope for Better Lifestyle Complete, Relief & Improvement Repair, Whitening & Sensitive teeth protection