Educational Services Sector

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A presentation on Educational Services Sector - Saintgits Institute of Management

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Educational Services Sector

  1. 1. EDUCATIONAL SERVICES Group 3- Arjun, Deepa, Jeev, Saanwin & Sonia
  2. 2. 2 What is an Educational service?
  3. 3. 3 Education encompasses teaching and learning specific skills, and also something less tangible but more profound: the imparting of knowledge, positive judgment and well-developed wisdom.
  4. 4. 4 Trade in education is organized in five categories of service, based on the United Nations Provisional Central Product Classification (CPC): • Primary education, covering preschool and other primary education services, but excluding child care services; • Secondary education, including general higher secondary, technical and vocational secondary and technical and vocational services for disabled; • Higher Education, covering post secondary technical and vocational education services as well as other higher education services leading to university degree or equivalent; • Adult Education covers education for adults outside the regular education system; • Other Education; which covers all other education services not elsewhere classified; nonetheless education services related to recreation matters are not included.
  5. 5. 5 Importance > Education as Human capital The issue of human capital as an input into economic development was raised as far back as 1776 by Adam Smith. The cause of prosperity of nations, according to him is because of two factors: one, the importance of economies of scale and two, the importance of skill formation and human qualities. Thus it is the comparative advantage in human skill, which gives nations an edge while trading with others,
  6. 6. 6 History of educational services in India > Renowned for organized education > Gurukul system of education > Guru-sishya system > Education was free
  7. 7. 7 Upto the 17th century > Saw the flourishing of higher education- Nalanda, Takshashila > University specialised in a particular field of study > Madrasa system was introduced for Indian Muslims
  8. 8. 8 Education under British Rule > Printed books were introduced in India by 1579 > Calcutta University, Madras & Bombay university were established in 1857 > Established many reputed colleges
  9. 9. 9 Current scenario > Since independence, the higher education system has grown rapidly. > By 1980, there were 132 universities and 4738 colleges in the country enrolling around five percent of the eligible age group in higher education. > India is the third largest higher education system in the world (after China and the USA) in terms of enrollment. > in terms of the number of institutions, India is the largest higher education system in the world
  10. 10. 10 Table 1: Growth of higher education institutions and enrolment in India
  11. 11. 11 Table 2: Typology and growth trends of higher education institutions
  12. 12. 12 Educational services Mix
  13. 13. 1313 Product Product is a set of benefits > Knowledge > Ideas > Courses > Degrees
  14. 14. 14 Price > The Main Source of Income – Fees > Various components > The Penetration Pricing Strategy
  15. 15. 15 Place It refers to the place where the customers can buy the product and how the product reaches out to that place. > Points of Delivery > Usually Requires Large Classrooms > Cost-Visibility Trade Off > Ideally Away From Cities > Corporate Offices in Cities > Virtual Classrooms
  16. 16. 16 Promotion It includes the various ways of communicating to the customers of what the service provider has to offer. > Growth in the sector has called for promotion > Reputation Matters > Channels of Communication Print Ad Word of mouth Electronic media PR
  17. 17. 17 People People refer to the customers, employees, management and everybody else involved in it > Teachers, staff members, students, suppliers, etc. > Face-to-Face Teaching > Open House Meetings > Reputation of the brand rests in your people’s hands > Reputation of the Teachers can add to the Institution’s Reputation
  18. 18. 18 Process The process of giving a service, and the behavior of those who deliver are crucial to customer satisfaction. best viewed as something that your customer participates in at different points in time. > Course Plan > Internal marks policy
  19. 19. 19 Physical Evidence Choosing to use a service can be perceived as a risky business because you are buying something intangible. Uncertainty can be reduced by helping potential customers to ‘see’ what they are buying. > Infrastructure- classrooms, library > Teaching equipments > Institutions logo > The uniform/dress code of student/teachers > Transportation- Buses > Prospectus- Hard copy
  20. 20. 20
  21. 21. 21 Opportunities in the sector > Impressive growth since independence. > From just 0.1 Million in 1947, enrolments in the country have grown to more than 11 Million in 2007-08. > India has all the resources and potential to become a regional hub, therefore an increasing number of students from neighbouring countries will choose the country as their preferred destination for higher education. > Opportunities lie in teaching, administration, Public relations, marketing, Finance.
  22. 22. 22 Saintgits Institute of Management

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