Inbound logistics :Receipt and handling of inputs into the process and disseminating them within the firm, such as warehousing, inventory control and vehicle scheduling.2. Operations: Transforms the inputs into final product such as machining, packaging,testing and equipment maintenance.3. Outbound logistics: Collecting, storing and distributing the products to buyers. Thismay include finished goods warehousing, delivery vehicle operation, order processing and scheduling.4. Marketing and sales: Concerned with providing customers with a means to buy and enjoy the product and inducing them to do so. Includes advertising and promotion, channel selection, sales force management and pricing policy.5. Service: Post-purchase service to enhance or maintain the value of a service such as installation, maintenance, training and supply of parts and consumables.
09 e3 it & km lecture notes
Enterprise Strategy/AW/09 Arj Wignaraja
ISStrategy IMWhat? Strategy Who? IT Strategy How?
Internal S W O T External Helpful HarmfulOn a SWOT analysis, IT/IS can appear in any of the 4 quadrants
Potential Entrants Rivalry among Threat of New Existing firms Entrants Bargaining Competitors BargainingSellers Buyers The firm Power of Sellers Power of Buyers Threat of Substitute Product or Service Substitutes IS/IT can be used to counter Porter’s five forces
Strategic Advantage Uniqueness perceived Low Cost Position by customer DIFFERENTIATION COST LEADERSHIP BroadScope FOCUS Narrow Differentiation Cost Focus Focus IS/IT is an enabler for each of Porter’s generic strategies
firm infrastructure human resource management technological developmentsupportactivities procurement service operations marketing outbound & sales logistics inbound logistics primary activities IS/IT impacts every part of the value chain
Strategic impact of future systems Low High Low SUPPORT TURNAROUNDStrategic impactof currentsystems FACTORY STRATEGIC High
1. Gain top 2. Creating the management technological support infrastructure 3. Creating the 4. Creating a sharing database culture structures5. Populating the database & using the knowledge