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Conversational Marketing

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Conversational Marketing

233

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The core idea of this presentation is to highlight the change in context that brands are facing in the digital landscape and how the notion of the "new grid" marks fundamental changes to how brands should budget, behave and interact in this space.

Parts of this presentation have been shared by numerous Nokia representatives at different social media forums across the world. It originated from a great conversation between the Search & Social team at Nokia as well as Teemu Arina and Esko Kilpi from Dicole in Finland. Conversations are the new conversion.

The core idea of this presentation is to highlight the change in context that brands are facing in the digital landscape and how the notion of the "new grid" marks fundamental changes to how brands should budget, behave and interact in this space.

Parts of this presentation have been shared by numerous Nokia representatives at different social media forums across the world. It originated from a great conversation between the Search & Social team at Nokia as well as Teemu Arina and Esko Kilpi from Dicole in Finland. Conversations are the new conversion.

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