SWOT Analysis SEO Homeaway.nl
Presented by Arjan Bakker
Made by Arjan Bakker
Strenghts
Made by Arjan Bakker
• SEO friendly CMS
• Huge amount of content (1.4M)
• Decent rankings
• Decent domain age (7...
Weaknesses
Made by Arjan Bakker
• Competition has older Domains (13-18 years)
• Competition has more backlinks
• Competiti...
Opportunities
Made by Arjan Bakker
• Increase backlinks using social media
• Implement user generated content
• Increase P...
Threats
Made by Arjan Bakker
• Competition increase SEO activity
• Competition increase social media activity
• Competitio...
Comparisons
Made by Arjan Bakker
Comparisons
Made by Arjan Bakker
Comparisons
Made by Arjan Bakker
Comparisons
Made by Arjan Bakker
Comparisons
Made by Arjan Bakker
Comparisons
Made by Arjan Bakker
Comparisons
Made by Arjan Bakker
Comparisons
Made by Arjan Bakker
Made by Arjan Bakker
Comparisons
Made by Arjan Bakker
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SEO SWOT HomeAway.nl

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A SEO SWOT analysis for the website of HomeAway. Also a total SWOT made the HomeAway.nl website

Published in: Travel, Technology, Business
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SEO SWOT HomeAway.nl

  1. 1. SWOT Analysis SEO Homeaway.nl Presented by Arjan Bakker Made by Arjan Bakker
  2. 2. Strenghts Made by Arjan Bakker • SEO friendly CMS • Huge amount of content (1.4M) • Decent rankings • Decent domain age (7 years) • Good amount of backlinks (45k) • Good amount of overall traffic (220k)
  3. 3. Weaknesses Made by Arjan Bakker • Competition has older Domains (13-18 years) • Competition has more backlinks • Competition active on social media • Poor amount of fresh content created, other then new properties • Property detail page seo unfriendly url • Limited innerlinking • Browser issues, 404, • Relatively low speed of loading page (HTTP requests) • No XML • No social media activity • No video
  4. 4. Opportunities Made by Arjan Bakker • Increase backlinks using social media • Implement user generated content • Increase Page load speed • Indexing • Optimization of PPC • Co-citation
  5. 5. Threats Made by Arjan Bakker • Competition increase SEO activity • Competition increase social media activity • Competition increases PPC activity • Regulations change • Security
  6. 6. Comparisons Made by Arjan Bakker
  7. 7. Comparisons Made by Arjan Bakker
  8. 8. Comparisons Made by Arjan Bakker
  9. 9. Comparisons Made by Arjan Bakker
  10. 10. Comparisons Made by Arjan Bakker
  11. 11. Comparisons Made by Arjan Bakker
  12. 12. Comparisons Made by Arjan Bakker
  13. 13. Comparisons Made by Arjan Bakker
  14. 14. Made by Arjan Bakker Comparisons
  15. 15. Made by Arjan Bakker

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