Well. That is Arjan. My surname is a bit more difficult. I have put that on the third slide. This was early this morning. I was giving a lecture to a group of university students and asked one to take a photo. A lecture on online marketing. Early this morning? Yes, It is 5 pm here now. Online marketing, yes we have a specialization in that as well. We combine enterpreneurship with expertise on upcoming areas in marketing. It has been a busy day. My students are my main trendsource, besides off course my own RSS feeds and never ending enthusiasm and curiosity. You should try using students or young people to think of ideas. They are fresh, think without boundaries and come up with ideas that really have big impact. I find that rather refreshing. I offer them trainee or internships and help them graduate on any interesting part of senior marketing. One is looking at developing homecare services, another is developing an online tool for visualisation of target groups and their needs, the third is looking into marketing for travel companies and the fourth is helping me write an online marketin book. Use that inspiration and knowledge if you can. Ok, that’s all about me.
THIS IS ME
About golden age marketing / communication / babyboomers / youngtimers / mature marketing / 50 plus marketing / babyboomermarketing / the silver generation / senior marketing / people growing old / elderly..... / or anything else we would like to call them. Our and your clients. Arjan in’t Veld – consumer, creative director, teacher marketeer, internet addict and communicator www.mokkamarketing.nl / www.inthefield.nl
“ Visualizing the Future of Mature Marketing in Europe and Beyond”
<ul><li>What works? </li></ul><ul><li>Nostalgia </li></ul><ul><li>Experience connected to wise </li></ul><ul><li>Show a change in life </li></ul><ul><li>Still going strong </li></ul><ul><li>Never too old to learn </li></ul><ul><li>A connected feeling </li></ul><ul><li>Growing older can be fun </li></ul><ul><li>And just stop connecting growing older with problems, disabilities and disfunctionality. Were in the middle of society here. </li></ul>