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IMMN presentation

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Webinar voor de International Mature Marketing Network over ouderenmarketing in Nederland.

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IMMN presentation

  1. 1. THIS IS ME
  2. 3. About golden age marketing / communication / babyboomers / youngtimers / mature marketing / 50 plus marketing / babyboomermarketing / the silver generation / senior marketing / people growing old / elderly..... / or anything else we would like to call them. Our and your clients. Arjan in’t Veld – consumer, creative director, teacher marketeer, internet addict and communicator www.mokkamarketing.nl / www.inthefield.nl
  3. 4. “ Visualizing the Future of Mature Marketing in Europe and Beyond”
  4. 8. Advertising is the song nobody wants to hear
  5. 9. Think different, act different
  6. 10. These people are old
  7. 14. John (55) – a boomer
  8. 15. John (7)
  9. 16. John (10)
  10. 17. John (11)
  11. 18. John (16)
  12. 19. John (21)
  13. 20. John (22)
  14. 21. Well, this is John
  15. 22. So, he is a youngtimer, what would that mean for the (near) future?
  16. 23. Changing work & conditions Experienced potentials
  17. 25. Playing in the elderly playground
  18. 27. No more 50 plus fairs
  19. 28. Online, but No more 50 plus media
  20. 29. Make it functional
  21. 30. Things like viral marketing could work, why not?
  22. 31. Searching for new icons
  23. 32. And campaign models
  24. 34. Health care in development
  25. 35. Pensionado feeling
  26. 36. Happy fifty publications
  27. 37. Holidays will never be the same
  28. 38. Bridge the gap between generations
  29. 39. Revival of old brands
  30. 40. Don’t forget your roots
  31. 41. Products youngtimers would never use
  32. 42. New marketing tools
  33. 43. <ul><li>What works? </li></ul><ul><li>Nostalgia </li></ul><ul><li>Experience connected to wise </li></ul><ul><li>Show a change in life </li></ul><ul><li>Still going strong </li></ul><ul><li>Never too old to learn </li></ul><ul><li>A connected feeling </li></ul><ul><li>Growing older can be fun </li></ul><ul><li>And just stop connecting growing older with problems, disabilities and disfunctionality. Were in the middle of society here. </li></ul>
  34. 44. Spread the word!
  35. 45. Thank you! Feel free to contact me at [email_address]

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