Scott Weiss Design For Conversion Mobile Ams Dec 09 Final

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This was the talk by Scott Weiss at Design for Conversion ~ The Mobile Edition

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Scott Weiss Design For Conversion Mobile Ams Dec 09 Final

  1. 1. Design for Conversion: Best Practices, Tips, and Tricks Scott Weiss UI Technology Manager Symbian Foundation 11 December 2009 Copyright © 2009 Symbian Foundation. 1
  2. 2. Symbian Platform   Symbian Foundation was formed in mid-2008 Compatible   Operations began in H1 2009   We are an open source software foundation: not for profit Compelling   OS asset: Symbian   UI Assets:   S60   UIQ   MOAP(s) Complete & Royalty-free Copyright © 2009 Symbian Foundation. 2
  3. 3. Copyright © 2009 Symbian Foundation. 3
  4. 4. Symbian UI Vision The Symbian community develops a scalable, flexible, and attractive UI framework in order to create innovative, enjoyable, and intuitive personal mobile user experiences. We achieve excellence through collaboration and continuous evolution. Copyright © 2009 Symbian Foundation. 4
  5. 5. Persuasion: definition The act of persuading (or attempting to persuade); communication intended to induce belief or action Copyright © 2009 Symbian Foundation.
  6. 6. Engaging the Community Persuading the Community   Reward: Kudos & blog.symbian.org   Involvement:   Symbian UI Brainstorm   UI Suggestion Discussion Board   Competition: Ideas site   Teamwork and Recognition: UI Patterns   Seduction: UI Concept Video Copyright © 2009 Symbian Foundation. 6
  7. 7. R eward http://blog.symbian.org Copyright © 2009 Symbian Foundation. 7
  8. 8. http://symbianuibrainstorm.wordpress.com Involveme nt Copyright © 2009 Symbian Foundation. 8
  9. 9. http://developer.symbian.org/forum/showthread.php?t=2350 nvolve ment I Copyright © 2009 Symbian Foundation. 9
  10. 10. C ompe tition http://ideas.symbian.org Copyright © 2009 Symbian Foundation. 10
  11. 11. UI Patterns Working Group Teamwork Copyright © 2009 Symbian Foundation. 11
  12. 12. Teamwork & Recognition Copyright © 2009 Symbian Foundation. 12
  13. 13. Seduction http://www.youtube.com/watch?v=-yQv18fS660 Copyright © 2009 Symbian Foundation. 13
  14. 14. Making it Mobile Copyright © 2009 Symbian Foundation. 14
  15. 15. Higher Price = Better Comparisons, with price differentials Copyright © 2009 Symbian Foundation. 15
  16. 16. Momentum of Yes Copyright © 2009 Symbian Foundation. 16
  17. 17. Compliance Laddering Copyright © 2009 Symbian Foundation. 17
  18. 18. Social Proof Copyright © 2009 Symbian Foundation. 18
  19. 19. Scarcity & Urgency Only two left at this price! Hurry! Offer ends tomorrow. Copyright © 2009 Symbian Foundation. 19
  20. 20. Obedience to Authority/ Computer as Social Actor Copyright © 2009 Symbian Foundation. 20
  21. 21. Convenience Copyright © 2009 Symbian Foundation. 21
  22. 22. References   Cialdini, Robert. Influence: The Psychology of Persuasion. HarperBusiness; Revised: 2007.   Fogg, B.J. and Eckles, Dean. Mobile Persuasion: 20 Perspectives on the Future of Behavior Change. Stanford Captology Media: 2007.   Fogg, B.J. Persuasive Technology: Using Computers to Change What We Think and Do (Interactive Technologies). Morgan Kaufmann: 2003. Copyright © 2009 Symbian Foundation. 22
  23. 23. Thank you! Please stay in touch: Scott Weiss, scottweiss@symbian.org Copyright © 2009 Symbian Foundation. 23

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