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Persuasive Technology: State of the Union

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This is an intro to behavioral science meets technology. Next to the intro I share 3 major developments in persuasion, virality and contagion.

Published in: Technology, Business
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Persuasive Technology: State of the Union

  1. 1. HOW TECHNOLOGY CAN INFLUENCE BEHAVIOR 1
  2. 2. “1 of the 4 - 2012 Stanford spin- off’s to watch” STANFORD MEDIA X CONFERENCE (JAN’13). “1 of the 5 Dutch start ups that will make the difference” We combine behavioral science and technology to create next level marketing solutions. SINGULARITY UNIVERSITY (FEB’13). Featured in Forbes, Techcrunch, Wired and many others. SCIENCE ROCKSTARS Data driven, Human Obsesse 2 2
  3. 3. “1 of the 4 - 2012 Stanford spin- off’s to watch” STANFORD MEDIA X CONFERENCE (JAN’13). “1 of the 5 Dutch start ups that will make the difference” We combine behavioral science We combine behavioral science an technology to create and technology to next level marketing solutions. create next level marketing solutions. SINGULARITY UNIVERSITY (FEB’13). Featured in Forbes, Techcrunch, Wired and many others. SCIENCE ROCKSTARS DATA DRIVEN, HUMAN OBSESSED 3 3
  4. 4. Behavioral Science 4 4
  5. 5. Nudging by Defaults 5 5
  6. 6. The Power of Framing 68% 16% 32% 0% 84% 6 6 Total: $ 8012 Total: $11444
  7. 7. Nudging works 7 7
  8. 8. ‹#›
  9. 9. Back to the Future 9 9
  10. 10. How Fat is Ken? 10 10
  11. 11. How Fat are You? 11 11
  12. 12. Persuade people to stick to their daily medication regimens 12 12
  13. 13. No one wants a dead plant on their dash 13 13
  14. 14. What it’s all about 14 14
  15. 15. ‹#›
  16. 16. 3 INSIGHTS FROM PERSUASIVE TECHNOLOGY THAT COMPANIES FROM AROUND THE WORLD ARE TRYING TO IMPLEMENT RIGHT NOW 16 2
  17. 17. 1. Personalized Persuasion 2. Habit Formation Technology 3. Friends of Friends Marketing 17 2
  18. 18. 1. Personalized Persuasion 2. Habit Formation Technology 3. Friends of Friends Marketing 18 2
  19. 19. POP QUIZ: PERSUASION ON BOOKING.COM 19
  20. 20. PERSUASION WORKS… SOCIAL PROOF SCARCITY SOCIAL PROOF LIKING CONSISTENCY & COMMITMENT SOCIAL PROOF SOCIAL PROOF CONSISTENCY & COMMITMENT SOCIAL PROOF 20 FRAMING SCARCITY SCARCITY SOCIAL PROOF
  21. 21. SO WHICH STRATEGY TO USE? SOCIAL PROOF SCARCITY SOCIAL PROOF LIKING CONSISTENCY & COMMITMENT SOCIAL PROOF SOCIAL PROOF CONSISTENCY & COMMITMENT SOCIAL PROOF 21 FRAMING SCARCITY SCARCITY SOCIAL PROOF
  22. 22. Not everybody obeys the laws of social proof 22
  23. 23. There are people that question authority 23
  24. 24. People are different, but luckily consistently so 24
  25. 25. Personalized Persuasion PersuasionAPIinterprets data on customer level with an intelligent, learning algorithm based on the latest behavioral Research at Stanford University This allows our clients to dynamically alter HOW they pitch to every individual customer in real-time! 25 5 5
  26. 26. Some people obey authority 26 18 18
  27. 27. Some people are a sucker for scarcity 27 18 18
  28. 28. Some people like to follow the herd 28 18 18
  29. 29. 1. Personalized Persuasion 2. Habit Formation Technology 3. Friends of Friends Marketing 29 2
  30. 30. Changing behavior is hard 30
  31. 31. Formatting a Habit is even more difficult 31
  32. 32. How Companies try to influence you on Facebook 32
  33. 33. A Habit of Buying 33
  34. 34. 1. Personalized Persuasion 2. Habit Formation Technology 3. Friends of Friends Marketing 34 2
  35. 35. The Influence of Friends of Friends 35
  36. 36. Obesitas Cluster 36
  37. 37. Making Voting Contagious 37
  38. 38. Making Voting Contagious 38
  39. 39. 1. Personalized Persuasion 2. Habit Formation Technology 3. Friends of Friends Marketing 39 2
  40. 40. Make Them Brush Their Teeth Combining Behavioral Science & Technology 40
  41. 41. Thank you. You were bored by: Arjan Haring Arjan@sciencerockstars.com call: +31 (0)6 185 29366 @arjanharing 41 32 With love from: SintAntoniesbreestraat 16 1011 HB Amsterdam @sciencerockstar +31 (0)20 717 39 49 32

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