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Market For Happiness Utrecht2007

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Presentation of Professor Ruut Veenhoven at the Haring institUte of Happiness symposium: A Market for Happiness

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Market For Happiness Utrecht2007

  1. 1. Happiness can be good business Ruut Veenhoven Erasmus University Rotterdam Presentation at symposium on: A market for happiness Haring Happiness Institute, August 28th, Utrecht, The Netherlands
  2. 2. Happiness can be good business <ul><li>What is ‘happiness’? </li></ul><ul><li>How happy are we? </li></ul><ul><li>Can we get any happier? </li></ul><ul><li>Ways to greater happiness </li></ul><ul><li>What the market can supply </li></ul>
  3. 3. What is ‘happiness’?
  4. 4. What is ‘happiness’? Four qualities of life
  5. 5. What is ‘happiness’? Four qualities of life
  6. 6. What is ‘happiness’? Four kinds of satisfaction
  7. 7. What is ‘happiness’? Four kinds of satisfaction
  8. 8. How happy are we?
  9. 9. Measurement of happiness Best practice in direct questioning <ul><li>global self estimate </li></ul><ul><ul><li>single question for large scale surveys </li></ul></ul><ul><ul><li>multiple questions </li></ul></ul><ul><li>multi-moment average for small scale fo llow-up </li></ul>
  10. 10. Measurement of happiness Example of a survey question Taking all together, how satisfied or dissatisfied are you with your life as a whole these days? 1 2 3 4 5 6 7 8 9 10 Dissatisfied Satisfied
  11. 11. How happy are we? Netherlands 2000
  12. 12. Happiness in nations in the 1990s <ul><li>Denmark 8,2 </li></ul><ul><li>Switzerland 8,0 </li></ul><ul><li>Netherlands 7,5 </li></ul><ul><li>USA 7,4 </li></ul><ul><li>Germany 7,1 </li></ul><ul><li>Japan 6,2 </li></ul><ul><li>Russia 4,4 </li></ul><ul><li>Zimbabwe 3.3 </li></ul>
  13. 13. Can we get any happier?
  14. 14. Can we get any happier? Russia Netherlands Denmark
  15. 15. Can we get any happier? <ul><li>Sources of differences in happiness </li></ul><ul><li>within modern nations: </li></ul><ul><li>Heredity ± 30% </li></ul><ul><li>Birth ± 10% </li></ul><ul><li>Good/bad luck ± 10% </li></ul><ul><li>Learned abilities 25%? </li></ul><ul><li>Choice 25%? </li></ul>
  16. 16. Ways to greater happiness
  17. 17. Ways to greater happiness <ul><li>Macro level of society </li></ul><ul><li>Meso level of organizations </li></ul><ul><li>Micro level of individuals </li></ul>
  18. 18. Ways to greater happiness <ul><li>Macro level of society </li></ul><ul><li>Do invest in: </li></ul><ul><ul><li>Direct democracy </li></ul></ul><ul><ul><li>Good governance </li></ul></ul><ul><ul><li>Freedom </li></ul></ul><ul><li>Don’t </li></ul><ul><ul><li>Extend Social security </li></ul></ul><ul><ul><li>Discourage work </li></ul></ul>
  19. 19. Ways to greater happiness <ul><li>Meso level of organizations </li></ul><ul><li>Show differences of happiness in </li></ul><ul><ul><li>Schools </li></ul></ul><ul><ul><li>Work places </li></ul></ul><ul><ul><li>Nursing homes </li></ul></ul><ul><li>Stimulate competition </li></ul>
  20. 20. Ways to greater happiness <ul><li>Micro level of individuals </li></ul><ul><li>Improve life-ability </li></ul><ul><ul><li>Psycho-therapy for mental defects </li></ul></ul><ul><ul><li>Training in art-of-living </li></ul></ul><ul><li>Optimize choice </li></ul>
  21. 21. What the market can supply
  22. 22. What the market can supply <ul><li>Optimal livable institutions </li></ul><ul><li>Happiness tested goods </li></ul><ul><li>Effectiveness tested trainings </li></ul><ul><li>Information for optimal choice </li></ul>
  23. 23. What the market can supply <ul><li>Optimal livable institutions </li></ul><ul><li>e.g. schools, old age homes </li></ul><ul><li>Assessment of long-term happiness </li></ul><ul><li>Comparison with competition </li></ul><ul><li>Evidence based product development </li></ul>
  24. 24. What the market can supply <ul><li>Happiness tested goods </li></ul><ul><li>e.g. houses, hollidays </li></ul><ul><li>Evidence based information about effects on happiness </li></ul><ul><li>Compared to competing goods </li></ul>
  25. 25. What the market can supply <ul><li>Effectiveness tested trainings </li></ul><ul><li>Follow long-term effects on happiness </li></ul><ul><li>Compare with alternatives </li></ul><ul><li>Find out what works for whom </li></ul>
  26. 26. What the market can supply <ul><li>Information for optimal choice </li></ul><ul><li>Assess consequences of life-choices for a great number of people </li></ul><ul><li>Split-up by kind of people </li></ul><ul><li>Diffuse thought private counseling and mass media </li></ul>
  27. 27. World Database of Happiness http://worlddatabaseofhappiness.eur.nl

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