Jerome Nadel DfC Mobile Conversion Print

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This was the talk by Jerome Nadel during Design for Conversion ~ The Mobile Edition

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Jerome Nadel DfC Mobile Conversion Print

  1. 1. Mobile Conversion More than the phone Jerome Nadel SVP User Experience
  2. 2. Exponential times
  3. 3. Everyone online 2 billion people online… 67% of the world has a mobile
  4. 4. Everything is connected
  5. 5. Everyone is connecting 1995 1997 Today…
  6. 6. Everyone is connecting – socially! Comscore
  7. 7. Everyone is contributing
  8. 8. Everyone is contributing – quick! Nielsen Buzz Metrics
  9. 9. Everyone is jumping in
  10. 10. Digital business models Broker Buyer Seller Long tail Brokerage Model Free Demand $ 0.01 Price Free + Premium = Freemium Online Advertising
  11. 11. New rules community contribution connected control
  12. 12. The DfC way… Experiental Analytical Psychological
  13. 13. Good design – informed and validated Understand Stakeholder & User Contract for Design • Strategy and success criteria • End user profiles • Task requirements Design the User Interface and Interaction Model Visual Design • Navigation convention • Information architecture • Graphical style and treatment Validate, Document, Develop, and Deliver Iterate, Refine, Deliver • Validation through user testing • UI Templates and documentation • Support for implementation
  14. 14. User Experience is More than Presentation UX
  15. 15. 1 Evolution of UX Practitioners 5 Strategist Visualist Methodologist
  16. 16. Everyone personifies early adaptors up to date latest and greatest digital tribe busy and productive laggards social and curious
  17. 17. Analytics - descriptive and predictive
  18. 18. A N A L Y T I C S I N S I D E
  19. 19. A N A L Y T I C S I N S I D E
  20. 20. We are rational and emotional Reason Emotion
  21. 21. CAN vs. WILL
  22. 22. Persuasion design Performance Persuasion Can do Will do Validation Design Assessment Strategy Science performance + persuasion = consumption, contribution, conversion …
  23. 23. Persuasion in practice
  24. 24. Holistic persuasion
  25. 25. The six C’s of conversion channels community contribution connected control change
  26. 26. to Sagem Wireless provides customised connected lifestyle devices to leading consumer brands and mobile network operators worldwide Jerome Nadel SVP User Experience jerome.nadel@sagemwireless.com

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