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Introducing persuasion api 20110526

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Introducing persuasion api 20110526

  1. 1. Intrducing<br />“It ain't even a question <br />how my dough flows?”<br />Arjan Haring, Chief Rebel Officer, May 17th 2011<br />
  2. 2. All websites run better* with PersuasionAPI<br />Persuasive websites deliver better results<br />People respond better to a persuasive sales pitch<br />Adaptive persuasive websites deliver even<br />better results<br />Everyone responds to a different sales pitch<br />* Our recent data on pilot websites indicates at least 16% better<br />
  3. 3. Persuasion is the new usability<br />Nowadays<br />1932<br />1349<br />200 B.C.<br />Adapted from:<br />
  4. 4. Our recent data on pilot websites indicates at least 16% better<br />Adaptive persuasive websites continuously outperform pre WW II websites <br />
  5. 5. Everyone gets a different sales pitch<br />
  6. 6. Before: combination of sales pitches <br />Science: Combination of Sales Pitches lowers the Persuasion Power.<br />The combination works as effective as the least effective one.<br />
  7. 7. After: 1 individually optimized sales pitch<br />
  8. 8. After: Optimized sales pitch stays with individual at different stages of the funnel<br />Individual XYZ is a sucker for Expert Opinions (Authority) <br />
  9. 9. Real time Persuasion<br />Persuasive Design<br />PersuasionProfiling<br />Source: @haijeson<br />
  10. 10. How it really works<br />
  11. 11. “Competitor Analysis”<br />Jowjow<br />Recommendation <br />Engines<br />Retargeting<br />
  12. 12. 5 bonus reasonswhyPersuasionAPIrocks<br />Do I need to opt-in? No.But we stronglyrecommendoffering the possibility to opt-out.<br />Canour IT departmenthandlethis kind of advancedtechnology? We don’tbotherthem.<br />Are youscalable? Yes. We are up in “the cloud” <br />Canour site go down? No. Ifyoudon’tgetour API suggestionyour site willstillwork.<br />How do you deal with privacy issues?What privacy issues? See 1.<br />
  13. 13. How to start<br /> Buildyour website<br /> Design persuasive content<br /> Makeyour website dynamic<br /> Use API<br />Sit back, relax, and earn more dough<br />

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