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Explaining persuasion profiling neuro

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my talk for Neuro Retail Revolution

Published in: Technology, Business

Explaining persuasion profiling neuro

  1. 1. 1 PERSUASION PROFILING PIONEERS
  2. 2. 2 We combine behavioral science and technology to create next level marketing solutions. Science Rockstars Data driven, Human Obsesse “1 of the 4 - 2012 Stanford spin- off’s to watch” STANFORD MEDIA X CONFERENCE (JAN’13). “1 of the 5 Dutch start ups that will make the difference” SINGULARITY UNIVERSITY (FEB’13). Featured in Forbes, Techcrunch, Wired and many others. 2
  3. 3. 3 We combine behavioral science an technology to create next level marketing solutions. Science Rockstars Data driven, Human Obsessed “1 of the 4 - 2012 Stanford spin- off’s to watch” STANFORD MEDIA X CONFERENCE (JAN’13). “1 of the 5 Dutch start ups that will make the difference” SINGULARITY UNIVERSITY (FEB’13). Featured in Forbes, Techcrunch, Wired and many others. 3 We combine behavioral science and technology to create next level marketing solutions.
  4. 4. 4 2 Ready for persuasion? Arjan Haring
  5. 5. 5 55 Persuasion API, interprets data on customer level with an intelligent, learning algorithm based on the latest behavioral Research at Stanford University This allows our clients to dynamically alter HOW they pitch to every individual customer in real-time! Ok.. but how does this work?
  6. 6. 66 The goal of persuasion is to change someone’s attitudes or behavior. Persuasion, you say?
  7. 7. 7 Pop Quiz: Persuasion on booking.com?
  8. 8. 8 Persuasion works... SOCIAL PROOF SOCIAL PROOF SOCIAL PROOF SOCIAL PROOF SOCIAL PROOF SOCIAL PROOF SCARCITY SCARCITY SCARCITY FRAMING CONSISTENCY & COMMITMENT CONSISTENCY & COMMITMENT LIKING
  9. 9. 9 SOCIAL PROOF SOCIAL PROOF SOCIAL PROOF SOCIAL PROOF SOCIAL PROOF SOCIAL PROOF SCARCITY SCARCITY SCARCITY FRAMING CONSISTENCY & COMMITMENT CONSISTENCY & COMMITMENT LIKING Persuasion works... Does it?
  10. 10. 10 SOCIAL PROOF SOCIAL PROOF SOCIAL PROOF SOCIAL PROOF SOCIAL PROOF SOCIAL PROOF SCARCITY SCARCITY SCARCITY FRAMING CONSISTENCY & COMMITMENT CONSISTENCY & COMMITMENT LIKING Yes, but less is more
  11. 11. 11 So which strategy to pick? SOCIAL PROOF SOCIAL PROOF SOCIAL PROOF SOCIAL PROOF SOCIAL PROOF SOCIAL PROOF SCARCITY SCARCITY SCARCITY FRAMING CONSISTENCY & COMMITMENT CONSISTENCY & COMMITMENT LIKING
  12. 12. 12 People are different,
  13. 13. 13 Not everyone obeys the laws of social proof
  14. 14. 14 There are people that question authority
  15. 15. 15 People are different, but luckily they are consistently different.
  16. 16. 16 15 Everybody has a unique persuasion profile... normal page social proof authority scarcity MIKE 15
  17. 17. 17 1717 Profiles are estimated using our unique learning algorithms... Users interact and we directly improve our profiles to give even better persuasion advice normal page social proof authority scarcity First page served/email: normal page social proof authority scarcity second page served/email: normal page social proof authority scarcity third page served/email: = effect
  18. 18. 18 1818 Some people obey authority
  19. 19. 19 1818 Some people are a sucker for scarcity
  20. 20. 20 1818 Some people like to follow the herd
  21. 21. 21 18 Our real-time advices tells you which sales strategy to use for which customer. Resulting in optimal personalized communication! 18 (OFTEN RESULTING IN DOUBLE DIGIT CONVERSION INCREASE )
  22. 22. 22 Meet other Rockstars...
  23. 23. 23 3232 You were bored by: Arjan Haring Arjan@sciencerockstars.com call: +31 (0)6 185 29366 @arjanharing With love from: Sint Antoniesbreestraat 16 1011 HB Amsterdam @sciencerockstar +31 (0)20 717 39 49 Thank you.

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