Keynote speakers (from left to right)
BJ Fogg, Todd Kashdan
Rory Sutherland, Dan Goldstein
KICKING IT HARD STYLE
5th Design for Conversion
Tuesday, November 18th
2010, New York City
Aristotle would have
approved of DfC
―Design for Conversion was a strange conference: the participants spent most of
their time actually creating stuff. They worked on real businesses, they made
strategic business decisions, they designed sales funnels, and they created
wireframe designs for webpages.
The philosopher Aristotle once said something clever about how we learn by actually
doing stuff. It’s certainly true of web marketing—there’s a point at which you need to
actually start creating stuff. Aristotle would have strongly approved of Design For
Conversion, (though I suspect he wouldn’t have been very good at it).‖
Karl Blanks, PhD
Co-Founder Conversion Rate Experts
Join the action!
We have a very engaging conference format. You can not come to this conference
and not interact. Participants will be part of a team.
Don't be fooled by the schedule, you will have to work, stand, move and interact the
whole day. You can see the Keynotes as so called "breaks". But that doesn't mean
you can become lazy.
Who will attend: (online) marketers and marketing managers, interaction designers,
UX experts, search engine professionals, web analytics experts
Max. 120 attendees, 10 teams, 20 team captains, 2 cases, 4 keynotes,1 MC,
1 Resident DJ, 1 inspiring day and 1 winning team!
Focus on interactivity
―The best thing about the Design for Conversion conference
is the way that they’ve put interactivity at the core of the
It was refreshing for me as a speaker to have the chance to
interact with all of the design teams and see how they could
apply what they just learned into their conversion
Author Submit Now: Designing Persuasive Websites
How it works
Dan is Assistant Professor
of Marketing at London BJ is the director of Stanford’s
Business School and Principal Persuasive Technology Lab.
Research Scientist at Yahoo! Fortune Magazine named him
Research. one of the ―10 new gurus you
Dan Goldstein, PhD Case BJ Fogg, PhD
Making it Rory is Executive Creative Director &
Todd is an Associate Professor stick! Vice-Chairman, OgilvyOne London &
OgilvyGroup UK. Next to that he is the
of Psychology at George Mason
University with a focus on positive President of the Institute of Practitioners
psychology and meaningful in Advertising.
Todd Kashdan, PhD
Involvement Level Value Recognition
$ 7.500,- (€ 5.500,-) Large logo on homepage and all
Platinum communication in 2010. 3 seats
(Main sponsor) at VIP preconference dinner, 5
free tickets, 3 banners in venue,
item in goody bag
$ 3.750,- (€ 2.750,-) Medium logo on sponsor page
Gold and all communication in 2010.
1 seat at VIP preconference
dinner, 3 free tickets, 1 banner
in venue , item in goody bag
$ 2.000,- (€ 1.500.-) Small logo on sponsor page. 2
Silver free tickets, 1 banner in venue.
Item in goody bag.
$ 1.000,- (€ 750,-) 2 free tickets ;-)
I like the ―more walk,
less talk!‖ format
―Design for Conversion is one of the most interesting, interactive and intimate
conferences I’ve attended.
With input from the keynote speakers, the attendees work together to solve real
world problems in a refreshingly straight-forward way. Conferences world wide
should look to their inspirational ―more walk, less talk!‖ format‖
Creative Lead, Last.fm
Design for Conversion
―Fresh, smart, inspiring — That’s how I
describe Design for Conversion.
This event offers both substance and style.
From food to location to content, I say congrats
to the organizers for creating a conference that
BJ Fogg, PhD
Director Stanford Persuasive Technology Lab