WORKSHOP
DESIGNING FOR PERSUASION
1

DEFINE THE KPI’S / GOALS

2

APPLY PERSUASIVE DESIGN
PRINCIPLES

PAGE:

3

CREATE & T...
Upcoming SlideShare
Loading in …5
×

Designing for Persuasion Workshop

961 views

Published on

2013/2014 PersuasionBox Training 1 Exercise 1

Published in: Marketing
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
961
On SlideShare
0
From Embeds
0
Number of Embeds
50
Actions
Shares
0
Downloads
6
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

Designing for Persuasion Workshop

  1. 1. WORKSHOP DESIGNING FOR PERSUASION 1 DEFINE THE KPI’S / GOALS 2 APPLY PERSUASIVE DESIGN PRINCIPLES PAGE: 3 CREATE & TEST PERSUASIVE CONTENT PERSUADE IN: CLARITY & ATTENTION SCARCITY VISUAL APPEAL & HIERARCHY SOCIAL PROOF ONE CALL-TO-ACTION AUTHORITY THE GOAL OF THIS PAGE IS TO LET... (target audience) DO ... (target behavior)

×