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Social Media Marketing

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Presentation for Connections Convention in Clearwater Beach, Florida.

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Social Media Marketing

  1. 1. 1
  2. 2. Social Media Marketing 1
  3. 3. Social Media Marketing Presented By: Kristen Duncan SociallySimple@gmail.com 1
  4. 4. 2
  5. 5. What is “Social Media”? 2
  6. 6. What is “Social Media”? Wikipedia defines “Social Media” as: 2
  7. 7. What is “Social Media”? Wikipedia defines “Social Media” as:(1)The use of web-based and mobile technologies to turn communication into interactive dialogue 2
  8. 8. What is “Social Media”? Wikipedia defines “Social Media” as:(1)The use of web-based and mobile technologies to turn communication into interactive dialogue (2) Consumer-Generated Media 2
  9. 9. 3
  10. 10. Why should I take part in “Social Media”? 3
  11. 11. Why should I take part in “Social Media”? 1. combines your marketing team with your HR/customer support team 3
  12. 12. Why should I take part in “Social Media”? 1. combines your marketing team with your HR/customer support team 2. helps with customer retention, resolving customer complaints and issues, and making it easier for customers to share their experiences and find what they are looking for. 3
  13. 13. 4
  14. 14. 4
  15. 15. WHERE DO ISTART? 4
  16. 16. WHERE DO ISTART? SOCIAL NETWORKS 4
  17. 17. 5
  18. 18. VIDEO BY ALEX TRIMPE WEBSITE: WWW.ALEXTRIMPE.COMVIDEO & FACTS: WWW.ONLINESCHOOLS.ORG/BLOG/FACEBOOK-OBSESSION 5
  19. 19. WWW.FACEBOOK.COMLET’S GET STARTED 6
  20. 20. BUSINESS PAGES HAVE TO BE CONNECTED TO A PERSONAL PROFILE.WWW.FACEBOOK.COMLET’S GET STARTED 6
  21. 21. BUSINESS PAGES HAVE TO BE CONNECTED TO A PERSONAL PROFILE. IF YOU ALREADY HAVE A PROFILE, YOU CAN SKIP THIS STEP AND START CREATING YOUR PAGE.WWW.FACEBOOK.COMLET’S GET STARTED 6
  22. 22. FILL IN YOUR PERSONAL INFORMATIONPERSONAL INFORMATION - NOT YOUR BUSINESS INFORMATION 7
  23. 23. PERSONAL SET-UPPERSONAL PHOTO 8
  24. 24. CONFIRM YOUR EMAIL 9
  25. 25. CONFIRM YOUR EMAIL 9
  26. 26. CONFIRM YOUR EMAIL 9
  27. 27. FACEBOOK.COM/PAGES/CREATE.PHP 10
  28. 28. CHOOSE THE BEST FITFACEBOOK.COM/PAGES/CREATE.PHP 10
  29. 29. CHOOSE THE BEST FITFACEBOOK.COM/PAGES/CREATE.PHP 10
  30. 30. CHOOSE THE BEST FITFACEBOOK.COM/PAGES/CREATE.PHP 10
  31. 31. CHOOSE THE BEST FITFACEBOOK.COM/PAGES/CREATE.PHP 10
  32. 32. CHOOSE THE BEST FITFACEBOOK.COM/PAGES/CREATE.PHP 10
  33. 33. CHOOSE THE BEST FITFACEBOOK.COM/PAGES/CREATE.PHP 10
  34. 34. CHOOSE THE BEST FITFACEBOOK.COM/PAGES/CREATE.PHP 10
  35. 35. LET YOUR FINGERS DO THE WALKING!FOLLOW THE STEPS THAT ARE LAID OUT FOR YOU. 11
  36. 36. THE IMAGE YOU PICK SHOULD REPRESENT YOU. IT WILL SHOW UP NEXT TO YOUR NAME EVERY TIME YOU POST OR COMMENT ON FACEBOOK.LET YOUR FINGERS DO THE WALKING!FOLLOW THE STEPS THAT ARE LAID OUT FOR YOU. 11
  37. 37. THE IMAGE YOU PICK SHOULD REPRESENT YOU. IT WILL SHOW UP NEXT TO YOUR NAME EVERY TIME YOU POST OR COMMENT ON FACEBOOK. USE THE SAME IMAGE ON ALL SOCIAL NETWORKS.LET YOUR FINGERS DO THE WALKING!FOLLOW THE STEPS THAT ARE LAID OUT FOR YOU. 11
  38. 38. WALLVISIBLE TO EVERYONE 12
  39. 39. THIS IS YOUR “WALL”. THINK OF IT AS AN INTERACTIVE BILLBOARD.WALLVISIBLE TO EVERYONE 12
  40. 40. THIS IS YOUR “WALL”. THINK OF IT AS AN INTERACTIVE BILLBOARD. HERE, IS WHERE YOU WILL POST INFORMATION.WALLVISIBLE TO EVERYONE 12
  41. 41. THIS IS YOUR “WALL”. THINK OF IT AS AN INTERACTIVE BILLBOARD. HERE, IS WHERE YOU WILL POST INFORMATION. IT IS ALSO WHERE YOUR CUSTOMERS WILL POST THEIR COMMENTS.WALLVISIBLE TO EVERYONE 12
  42. 42. New “Likes” Thank them for “like”-ing your business by sending them a message and ask what you can do for them. 13
  43. 43. NOTIFIES YOU WHEN SOMEONE NEW “LIKES”New “Likes” YOUR PAGE Thank them for “like”-ing your business by sending them a message and ask what you can do for them. 13
  44. 44. POSTING OPTIONSSTATUS, PHOTO, LINK, & VIDEO 14
  45. 45. STATUS SIMPLY WRITE WHAT YOU WANT TO SAY TO YOUR CUSTOMERS. (NO PHOTO/VIDEO OPTION)POSTING OPTIONSSTATUS, PHOTO, LINK, & VIDEO 14
  46. 46. STATUS SIMPLY WRITE WHAT YOU WANT TO SAY TO YOUR CUSTOMERS. (NO PHOTO/VIDEO OPTION) PHOTO UPLOAD A PHOTO FROM YOUR DRIVE, TAKE A PHOTO WITH A WEBCAM, OR CREATE AN ALBUMPOSTING OPTIONSSTATUS, PHOTO, LINK, & VIDEO 14
  47. 47. STATUS LINK SIMPLY WRITE WHAT YOU INSERT A WEBSITE ADDRESS WANT TO SAY TO YOUR TO SHOW AN ACTIVE LINK CUSTOMERS. WITH AN AUTOMATIC (NO PHOTO/VIDEO OPTION) SUMMARY & PHOTO. PHOTO UPLOAD A PHOTO FROM YOUR DRIVE, TAKE A PHOTO WITH A WEBCAM, OR CREATE AN ALBUMPOSTING OPTIONSSTATUS, PHOTO, LINK, & VIDEO 14
  48. 48. STATUS LINK SIMPLY WRITE WHAT YOU INSERT A WEBSITE ADDRESS WANT TO SAY TO YOUR TO SHOW AN ACTIVE LINK CUSTOMERS. WITH AN AUTOMATIC (NO PHOTO/VIDEO OPTION) SUMMARY & PHOTO. PHOTO VIDEO UPLOAD A PHOTO FROM RECORD A VIDEO WITH A YOUR DRIVE, TAKE A PHOTO WEBCAM OR UPLOAD A WITH A WEBCAM, OR CREATE VIDEO FROM YOUR DRIVE. AN ALBUMPOSTING OPTIONSSTATUS, PHOTO, LINK, & VIDEO 14
  49. 49. When is the best time to post? *http://mashable.com/2010/10/28/facebook-activity-study/ 15
  50. 50. When is the best time to post? *http://mashable.com/2010/10/28/facebook-activity-study/ 15
  51. 51. When is the best time to post? *http://mashable.com/2010/10/28/facebook-activity-study/ 15
  52. 52. When is the best time to post? *http://mashable.com/2010/10/28/facebook-activity-study/ MONDAY IS THEBIGGEST POST DAY 15
  53. 53. When is the best time to post? *http://mashable.com/2010/10/28/facebook-activity-study/ MONDAY IS THEBIGGEST POST DAY 15
  54. 54. When is the best time to post? *http://mashable.com/2010/10/28/facebook-activity-study/ MONDAY IS THE WEDNESDAY IS THEBIGGEST POST DAY BIGGEST COMMENT DAY 15
  55. 55. When is the best time to post? *http://mashable.com/2010/10/28/facebook-activity-study/ 16
  56. 56. When is the best time to post? *http://mashable.com/2010/10/28/facebook-activity-study/ 16
  57. 57. When is the best time to post? *http://mashable.com/2010/10/28/facebook-activity-study/The biggest spike occurs at3:00 p.m. ET on weekdays. 16
  58. 58. When is the best time to post? *http://mashable.com/2010/10/28/facebook-activity-study/The biggest spike occurs at3:00 p.m. ET on weekdays. 16
  59. 59. When is the best time to post? *http://mashable.com/2010/10/28/facebook-activity-study/ The three biggest usage spikes tend toThe biggest spike occurs at occur on weekdays at 11:00 a.m., 3:003:00 p.m. ET on weekdays. p.m. and 8:00 p.m. ET. 16
  60. 60. Why people “like” your brandhttp://mashable.com/2010/09/16/facebook-users-interact-brands/ 17
  61. 61. 40% to receive discounts and promotionsWhy people “like” your brandhttp://mashable.com/2010/09/16/facebook-users-interact-brands/ 17
  62. 62. 40% to receive discounts and promotions 39% to show my support for the company to othersWhy people “like” your brandhttp://mashable.com/2010/09/16/facebook-users-interact-brands/ 17
  63. 63. 40% to receive discounts and promotions 39% to show my support for the company to others 36% to get a “freebie”Why people “like” your brandhttp://mashable.com/2010/09/16/facebook-users-interact-brands/ 17
  64. 64. 40% to receive discounts and promotions 39% to show my support for the company to others 36% to get a “freebie” 34% to stay informed about the activities of the companyWhy people “like” your brandhttp://mashable.com/2010/09/16/facebook-users-interact-brands/ 17
  65. 65. 40% to receive discounts and promotions 39% to show my support for the company to others 36% to get a “freebie” 34% to stay informed about the activities of the company 33% to get updates on future productsWhy people “like” your brandhttp://mashable.com/2010/09/16/facebook-users-interact-brands/ 17
  66. 66. 40% to receive discounts and promotions 39% to show my support for the company to others 36% to get a “freebie” 34% to stay informed about the activities of the company 33% to get updates on future products 30% to get updates on upcoming salesWhy people “like” your brandhttp://mashable.com/2010/09/16/facebook-users-interact-brands/ 17
  67. 67. 40% to receive discounts and promotions 39% to show my support for the company to others 36% to get a “freebie” 34% to stay informed about the activities of the company 33% to get updates on future products 30% to get updates on upcoming sales 29% for fun or entertainmentWhy people “like” your brandhttp://mashable.com/2010/09/16/facebook-users-interact-brands/ 17
  68. 68. 40% to receive discounts and promotions 39% to show my support for the company to others 36% to get a “freebie” 34% to stay informed about the activities of the company 33% to get updates on future products 30% to get updates on upcoming sales 29% for fun or entertainment 25% to get access to exclusive contentWhy people “like” your brandhttp://mashable.com/2010/09/16/facebook-users-interact-brands/ 17
  69. 69. 40% to receive discounts and promotions 39% to show my support for the company to others 36% to get a “freebie” 34% to stay informed about the activities of the company 33% to get updates on future products 30% to get updates on upcoming sales 29% for fun or entertainment 25% to get access to exclusive content 22% someone recommended it to meWhy people “like” your brandhttp://mashable.com/2010/09/16/facebook-users-interact-brands/ 17
  70. 70. 40% to receive discounts and promotions 39% to show my support for the company to others 36% to get a “freebie” 34% to stay informed about the activities of the company 33% to get updates on future products 30% to get updates on upcoming sales 29% for fun or entertainment 25% to get access to exclusive content 22% someone recommended it to me 21% to learn more about the companyWhy people “like” your brandhttp://mashable.com/2010/09/16/facebook-users-interact-brands/ 17
  71. 71. 40% to receive discounts and promotions 39% to show my support for the company to others 36% to get a “freebie” 34% to stay informed about the activities of the company 33% to get updates on future products 30% to get updates on upcoming sales 29% for fun or entertainment 25% to get access to exclusive content 22% someone recommended it to me 21% to learn more about the company 13% for education about company topicsWhy people “like” your brandhttp://mashable.com/2010/09/16/facebook-users-interact-brands/ 17
  72. 72. 40% to receive discounts and promotions 39% to show my support for the company to others 36% to get a “freebie” 34% to stay informed about the activities of the company 33% to get updates on future products 30% to get updates on upcoming sales 29% for fun or entertainment 25% to get access to exclusive content 22% someone recommended it to me 21% to learn more about the company 13% for education about company topics 13% to interactWhy people “like” your brandhttp://mashable.com/2010/09/16/facebook-users-interact-brands/ 17
  73. 73. Social Marketing OfflineHow do people know you are online?
  74. 74. Social Marketing OfflineHow do people know you are online?
  75. 75. Social Marketing OfflineHow do people know you are online?
  76. 76. Social Marketing OfflineHow do people know you are online?
  77. 77. WEBSITESocial Marketing OfflineHow do people know you are online?
  78. 78. WEBSITE COMMERCIALSSocial Marketing OfflineHow do people know you are online?
  79. 79. WEBSITE WINDOW COMMERCIALSSocial Marketing OfflineHow do people know you are online?
  80. 80. “Check-In”A great way to offer a deal to yourcustomers when they stop by!
  81. 81. How do I claim a place I represent? http://www.facebook.com/help/?page=1154To claim your Place, search for your business name on Facebook via the normalSearch bar. If your business’s Place already exists on Facebook, click on it to visitits page. At the bottom left side of your Place you may see a link that says "Isthis your business?" Click on the link and you will be directed to a claiming flow.We will ask you to verify that you are the owner through a phone verificationprocess, or you may be asked for document verification. If your claim isconfirmed, you will be able to admin your Place on Facebook.If you do not see the "Is this your business?" link on a Place, then it is notavailable to claim at this time.
  82. 82. Create a “Check-In” DealSteps 1 & 2
  83. 83. Create a “Check-In” DealSteps 1 & 2
  84. 84. STEP 1:CLICK “EDIT INFO” Create a “Check-In” Deal Steps 1 & 2
  85. 85. STEP 1:CLICK “EDIT INFO” Create a “Check-In” Deal Steps 1 & 2
  86. 86. STEP 1:CLICK “EDIT INFO” STEP 2: CLICK “DEALS” Create a “Check-In” Deal Steps 1 & 2
  87. 87. Create a “Check-In” DealStep 3 & 4
  88. 88. Create a “Check-In” DealStep 3 & 4
  89. 89. STEP 3:CLICK “CREATE” Create a “Check-In” Deal Step 3 & 4
  90. 90. STEP 3:CLICK “CREATE” Create a “Check-In” Deal Step 3 & 4
  91. 91. STEP 3:CLICK “CREATE” STEP 4: CHOOSE THETYPE OF DEAL THAT SUITSYOUR NEEDS. Create a “Check-In” Deal Step 3 & 4
  92. 92. Create a “Check-In” DealSteps 5, 6, & 7
  93. 93. Create a “Check-In” DealSteps 5, 6, & 7
  94. 94. STEP 5: ADD DETAILS AND RESTRICTIONSCreate a “Check-In” DealSteps 5, 6, & 7
  95. 95. STEP 5: ADD DETAILS AND RESTRICTIONSCreate a “Check-In” DealSteps 5, 6, & 7
  96. 96. STEP 5: ADD DETAILS AND RESTRICTIONS STEP 6: DEFINE YOUR OFFERCreate a “Check-In” DealSteps 5, 6, & 7
  97. 97. STEP 5: ADD DETAILS AND RESTRICTIONS STEP 6: DEFINE YOUR OFFERCreate a “Check-In” DealSteps 5, 6, & 7
  98. 98. STEP 5: ADD DETAILS AND RESTRICTIONS STEP 6: DEFINE YOUR OFFERCreate a “Check-In” DealSteps 5, 6, & 7
  99. 99. STEP 5: ADD DETAILS AND RESTRICTIONS STEP 6: DEFINE YOUR OFFER STEP 7: CLICK “CREATE DEAL”Create a “Check-In” DealSteps 5, 6, & 7
  100. 100. Who has time to keep up with all of that?
  101. 101. Who has time to keep up with all of that?
  102. 102. After you have created a loginusing your email address, you can add social networks.
  103. 103. After you have created a loginusing your email address, you can add social networks.
  104. 104. What social networks are supported?
  105. 105. What social networks are supported?
  106. 106. Once you’ve linked youraccounts, it will look like this.
  107. 107. Once you’ve linked youraccounts, it will look like this.
  108. 108. TABS FOR EACH NETWORK Once you’ve linked youraccounts, it will look like this.
  109. 109. PostingOne time posting and setting up posts for the future.
  110. 110. PostingOne time posting and setting up posts for the future.
  111. 111. PostingOne time posting and setting up posts for the future.
  112. 112. PostingOne time posting and setting up posts for the future.
  113. 113. Optional Monthly Feeincludes analytics, multiple admins, morethan 5 networks can be added
  114. 114. Optional Monthly Feeincludes analytics, multiple admins, morethan 5 networks can be added
  115. 115. PHOTOS COURTESY OF FLICKR.COM/PHOTOS/QRARTS
  116. 116. Connections SpotlightHave you seen these in the trade show?
  117. 117. Connections SpotlightHave you seen these in the trade show?
  118. 118. Connections SpotlightHave you seen these in the trade show?
  119. 119. Connections SpotlightHave you seen these in the trade show?
  120. 120. Connections SpotlightHave you seen these in the trade show?
  121. 121. Connections SpotlightHave you seen these in the trade show?
  122. 122. QR (Quick Response) Codes These are images that can be scanned using a smart phone using an app. They will direct you to a specific website or landing page, contact info, a video, or a message.
  123. 123. QR (Quick Response) Codes These are images that can be scanned using a smart phone using an app. They will direct you to a specific website or landing page, contact info, a video, or a message.
  124. 124. QR AppsApplications for your smart phone
  125. 125. QR AppsApplications for your smart phone
  126. 126. I-NIGMA IS A GREAT APP BECAUSE YOU CAN RETRIEVE QR CODES THAT YOU HAVE SCANNED IN THE PAST. YOU CAN ALSO SEND QR CODES TO FRIENDS.QR AppsApplications for your smart phone
  127. 127. QR AppsApplications for your smart phone
  128. 128. QR AppsApplications for your smart phone
  129. 129. QR AppsApplications for your smart phone
  130. 130. QR AppsApplications for your smart phone
  131. 131. How do I get my own? There are several websites that offer free QR codes. These are the two most popular.
  132. 132. How do I get my own? There are several websites that offer free QR codes. These are the two most popular.
  133. 133. ZXING.APPSPOT.COM/GENERATOR/How do I get my own? There are several websites that offer free QR codes. These are the two most popular.
  134. 134. ZXING.APPSPOT.COM/GENERATOR/How do I get my own? There are several websites that offer free QR codes. These are the two most popular.
  135. 135. ZXING.APPSPOT.COM/GENERATOR/ QRCODE.KAYWA.COM/How do I get my own? There are several websites that offer free QR codes. These are the two most popular.
  136. 136. ZXING.APPSPOT.COM/GENERATOR/ QRCODE.KAYWA.COM/How do I get my own? There are several websites that offer free QR codes. These are the two most popular.
  137. 137. Spy on your competition Keep your customers close and your competitors closer! 36
  138. 138. Spy on your competition Keep your customers close and your competitors closer! 36
  139. 139. Spy on your competition Keep your customers close and your competitors closer! “LIKE” THEM ON 36
  140. 140. Spy on your competition Keep your customers close and your competitors closer! “LIKE” THEM ON “GOOGLE” THEM 36
  141. 141. Spy on your competition Keep your customers close and your competitors closer! “LIKE” THEM ON “GOOGLE” THEM WATCH THEIR COMMERCIALS 36
  142. 142. Spy on your competition Keep your customers close and your competitors closer! “LIKE” THEM ON “GOOGLE” THEM WATCH THEIR COMMERCIALSIT’S NOT ABOUT RECREATING THE WHEEL...IT IS LEARNING TO SPIN THE WHEEL IN THE DIRECTION YOU WANT IT TO GO! 36
  143. 143. 37
  144. 144. Now what??? 37
  145. 145. Now what???Figure out which of these sitesbest fit you and your company 37
  146. 146. Now what???Figure out which of these sitesbest fit you and your company *Facebook 37
  147. 147. Now what???Figure out which of these sitesbest fit you and your company *Facebook *You Tube 37
  148. 148. Now what???Figure out which of these sitesbest fit you and your company *Facebook *You Tube *Twitter 37
  149. 149. Now what???Figure out which of these sitesbest fit you and your company *Facebook *You Tube *Twitter *Yelp 37
  150. 150. Now what???Figure out which of these sitesbest fit you and your company *Facebook *You Tube *Twitter *Yelp *LinkedIn 37
  151. 151. Now what???Figure out which of these sitesbest fit you and your company *Facebook *You Tube *Twitter *Yelp *LinkedIn *Google Maps 37
  152. 152. Now what???Figure out which of these sitesbest fit you and your company *Facebook *You Tube *Twitter *Yelp *LinkedIn *Google Maps *Google Places 37
  153. 153. Now what???Figure out which of these sitesbest fit you and your company *Facebook *You Tube *Twitter *Yelp *LinkedIn *Google Maps *Google Places *Angie’s List 37
  154. 154. Now what???Figure out which of these sitesbest fit you and your company *Facebook *You Tube *Twitter *Yelp *LinkedIn *Google Maps *Google Places *Angie’s List *FourSquare 37
  155. 155. Now what???Figure out which of these sitesbest fit you and your company *Facebook *You Tube *Twitter *Yelp *LinkedIn *Google Maps *Google Places *Angie’s List *FourSquare *MySpace 37
  156. 156. Now what???Figure out which of these sitesbest fit you and your company *Facebook *You Tube *Twitter *Yelp *LinkedIn *Google Maps *Google Places *Angie’s List *FourSquare *MySpace 37
  157. 157. Now what??? Figure out which of these sites best fit you and your company *Facebook *You Tube *Twitter *Yelp *LinkedIn *Google Maps *Google Places *Angie’s List *FourSquare *MySpace For more sites, visithttp://www.prelovac.com/vladimir/top-list-of-social-media-sites 37

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