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Eye Tracking: St. Joe Channel Website,[object Object],Sujoy Kumar Chowdhury,[object Object],Victoria Rodgers,[object Object],Missouri Western State University,[object Object]
Comparing Ad Panels,[object Object],The purpose of this study was to discover which ad panels people were most likely to look at within the webpage.,[object Object],The panels were compared and ranked based on time spent on each ad to justify any differential pricing.,[object Object]
Method,[object Object],Nine participants,[object Object],Preparation,[object Object],[object Object]
Recruitment
Eye tracker set-up
Lookzone creationSteps,[object Object],[object Object]
Task: Look like free ‘surfing”,[object Object]
Slide 1 (Top View): Spot-light Graph,[object Object]
Slide 2 (Bottom View): Spot-light Graph,[object Object]
Slide 3 (Full View): Spot-light Graph,[object Object]
Slide 4 (Top view 2nd Time): Spot-light Graph,[object Object]
Slide 5 (Bottom View 2nd time): Spot-light Graph,[object Object]
Average Time Spent in Adzones,[object Object]
Rank of Adzones (based on average time spent),[object Object],3,[object Object],C1A,[object Object],L1C,[object Object],C2C,[object Object],4,[object Object],R11A,[object Object],L2C,[object Object],C3C,[object Object],1,[object Object],6,[object Object],R1A,[object Object],L3A,[object Object],R12A,[object Object],2,[object Object],L4A,[object Object],C4C,[object Object],5,[object Object],L5A,[object Object],C5C,[object Object]
Average Time Spent in Lookzones ,[object Object],* R1A covers the same area jointly covered by R11A and R12A,[object Object]
Combined ranking of look zones,[object Object],(based on average time spent),[object Object]
R1A, R11A and R12A Lookzones,[object Object]

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Eyetracking of St Joseph Channel (KQ2) website

Editor's Notes

  1. Static screen shots, predict that motion will pull attention, but banner blindness will still occur regardless.
  2. To get this, we divided the number of fixations by the area of the lookzone, taken from the screen shot of the full webpage.Notice two number fours, these lookzones tied for number of fixations over area. (less than .01 difference, take notice of graph later)
  3. To get this, we divided the number of fixations by the area of the lookzone, taken from the screen shot of the full webpage.Notice two number fours, these lookzones tied for number of fixations over area. (less than .01 difference, take notice of graph later)