• It was born within the hippie subculture in
San Francisco in the 1960's.
• It was inspired by psychedelic experiences
while the artists were on drugs like LSD and
• The intent was to discover a new realm of
freedom and to liberate peoples minds.
• Art Nouveau
• Victorian Art
• Pop and Comic Art
• Use of bright contrasting colors and loud textures.
• Optical vibrating effect of graphic lines.
• Use of curviliniar shapes.
• Type was made illegible.
• There was often metaphysical elements attached.
• Text was used to create imagery.
• Collage technique was used.
• Born in Spain in 1936, moved to San Fransisco in
• First of the poster artists with formal training and
also to use photographic collage in many of his
• He created “slow read” posters with the effects of
the contrasting colours and intense patterns.
• Turned his color theory upside down, creating
"color discord" by putting up colors of similar intensity
next to each other.
• Invented visual motif for psychedalia and made
type as illegible as possible.
Avalon Ballroom , Big Brother
and the Holding Company.
San Fransisco Poster 1966
Victor Moscoso Avalon
Ballroom ,The Doors, Steve
Miller Blues Band. 1967
• Born in 1937.
• Acknowledged as the father of 60's Rock Posters.
•He invented a style that was synonymous with the
60's peace movement.
• His major breakthrough was in his use of color inspired by the light shows of the concerts, he mixed
colors with wild abandon, resulting in visuals that
perfectly captured the revolutionary essence of the
music his art promoted.
• Invented a 'psychedelic' font in 1966.
• His work was very similar to Victor Moscos's work.
Jefferson Airplane, Grateful
New Year Bash, Poster.
Grateful Dead, Junior Wells,
Chicago Blues Band, and
The Doors, Poster.
• Born in 1934. (d.2009)
• Was a German illustrator and graphic designer.
• Began career as a freelance illustrator and designer for
• Also designed posters for various plays and films.
• Most famous for his art direction and character designs for
an animated film ( Yellow Submarine ) about The Beatles.
The Beatles Album Cover
Lord of the rings, Book
cover (German Edition)
Stills from the
' Yellow Submarine'
• Was born in 1943.
• Dutch Visual artist and designer.
• Hailed as the mother of Psychedelic Art.
• Member of ' the fool', a dutch design collective and band.
• Worked with bands like The Beatles, Cream and The Move.
• Created Fashions/costumes for bands.
• Invented Psychedelic style in British Popular music in late 60's.
• She defined the Techni color hippy look.
Love Life, Poster
A is for Apple,
Tiger man, Poster
• Born in 1936.
• Japanese designer and illustrator.
• Heavily inspired by the Psychedelic culture and Pop art.
• Was a member of the Neo-Dada organization in Post- war
• In 1967 he went to NY and was inspired by Andy Warhol's
• Designed album covers for bands like Jefferson Airplane and
• Credited for introducing Psychedelic art to Japan.
Japanese Poster PB
No More War, Poster
End of an era
• The early years of the 1970's saw advertisers using
psychedelic art to sell a limitless array of consumer
• Even the term "psychedelic" itself underwent a s
shift, and soon came to mean "anything in youth
culture which is colorful, or unusual, or fashionable.
• By the mid-1970s, the psychedelic art movement had
been largely co-opted by mainstream commercial
forces, incorporated into the very system of capitalism
that the hippies had struggled so hard to change.