Social Media Tips, Tricks & Creativity

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Get insights into effective use of personal social media accounts. We share the truth about responsible content creation.

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Social Media Tips, Tricks & Creativity

  1. 1. Social Media. Online Marketing. Web Design. Sustainable, affordable solutions for nonprofit & small businesswww.twitter.com/GrowSocialUS www.facebook.com/GrowSocialUS www.growsocial.us
  2. 2. Meet I have been in marketing and socialthe Team media since 2005, working with multi- million dollar small businesses to help them grow and achieve a higher Bryson Hotopp maximum potential. Owner: Grow Social www.twitter.com/GrowSocialUS www.facebook.com/GrowSocialUS www.growsocial.us
  3. 3. How It Works What’sSocial Media? www.twitter.com/GrowSocialUS www.facebook.com/GrowSocialUS www.growsocial.us
  4. 4. www.twitter.com/GrowSocialUS www.facebook.com/GrowSocialUS www.growsocial.us
  5. 5. These stats may surprise you, but they are true. What you post might just make the difference. Job Employers 91% of employers use social media to screen potential new hires. This number is growing every day. Some are even asking for passwords. 91%Search 67% 67% of employers have rejected a potential new Rejected hire due to content on candidates’ social media pages and profiles. 68% There is good news! 68% of employers have hired Hired new employees due to content on candidates’ social media pages and profiles. www.twitter.com/GrowSocialUS www.facebook.com/GrowSocialUS www.growsocial.us
  6. 6. Your Settings Are Key Privacy on the web takes action. Base settings are usually very public, and need to be monitored.Online • Thoroughly check your privacy settingsPrivacy • Pay attention to post-level vs. account-level privacy • All sites are slightly different • Consider all content to be public • Don’t post things that will come back to haunt you! www.twitter.com/GrowSocialUS www.facebook.com/GrowSocialUS www.growsocial.us
  7. 7. Unified Big Message Idea Creative Designs • Create • ChangePersonal •Branding • Online Reputation Build Be Connections Positive www.twitter.com/GrowSocialUS www.facebook.com/GrowSocialUS www.growsocial.us
  8. 8. www.twitter.com/GrowSocialUS www.facebook.com/GrowSocialUS www.growsocial.us
  9. 9. Be Specific to Your Audience With many social networks, it can be confusing to know how to post on each one.Ettiquette • Don’t link Facebook & Twitter • Only put #Tags on sites that use them • Post-size should be specific to the network • #Too #Many #Tags #Can #Be #A #Bad #Thing • http://www.radian6.com/resources/media_types/e-books/ www.twitter.com/GrowSocialUS www.facebook.com/GrowSocialUS www.growsocial.us
  10. 10. Don’t Take Offense There will be trolls. Period. Respond gracefully to diffuse heated situationsCriticism • Acknowledge the concern. • Offer to take it off the record (message, phone). • Never argue with an idiot. They will bring you down to their level and beat you through experience. • Don’t always delete argumentative comments. • Keep your cool and use reason. www.twitter.com/GrowSocialUS www.facebook.com/GrowSocialUS www.growsocial.us
  11. 11. Need help? Have questions? Come visit me! I am more than happy to help you set up our profiles and answer all of your questions. Grow Social is located in Dubois 4Contact (End of the Red Hall). Me NORTHWOOD VENTURE HATCHERY DUBOIS HALL, ROOM 4 PHONE: 989.513.4700 EMAIL: INFO@GROWSOCIAL.US WEBSITE: WWW.GROWSOCIAL.US www.twitter.com/GrowSocialUS www.facebook.com/GrowSocialUS www.growsocial.us

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