The new style of enjoying Japanese food culture-The "Wa-izm" Studio-/Eriko Ito
The “和izm” Studio
和 ＋ izm
The traditions and spirit of
Japanese food culture
“wa”= Japanese -ism
“To carry on the wonders of Japanese culture
to future generations and the entire world”
The Three Market Trends
The Tokyo population influx
Increased attention to “washoku”
The upward demand for hands-on experiences
• The incoming Olympic game in 2020 at Tokyo
• Newly added to the UNESCO intangible heritage list
• The popularity of optional tours is increasing
• A clear shift in emphasis on gifts providing
experiences rather than objects
(Traditional Japanese cuisine)
Japanese food culture enthusiasts
Estimated CAGR5.7% toward Year 2020 “Return to Japan” trend
desiring to rediscover
FITs and “Cross-cultural Experience”
[name] Adam＆Louise Rouledge
[duration] 2 weeks
[occupation] Elementary school
Anticipations of Foreign Travelers
by Yamatogokoro Inc.
Q. What inspired your
decision to visit Japan?
I wanted to go to a
country with a culture
that was entirely
different from my own.
I wanted to expand
Q. What were you
hoping to get out of
delicious new foods,
Mostly, I wanted to
unique to Japan, that I
can’t do back home.
Free Individual Travelers
by Japan Tourism Agency
1 Foods 52.1 %
2 Hot Springs 45.4 %
Histrical and Traditional
4 Shopping 42.9 %
Cityscape, the bustle of
* Australian travelers
A specialized kitchen studio where you can directly watch
and touch the traditional cooking process and have a real
“washoku” making experience.
You will simply enjoy the preparation scenes and foods,
but also learn Japanese food “culture” more deeply from
this hands-on experience.
Edo-Sushi “Dashi” (Japanese soup stock)
A behind-the-scenes peek at the preparation process.
1 session lasts approx. 1.5 hours (vs. 1 session: 3-5 hours)
Sushi, Dashi, Sweets, Sake etc. experiences all available at one stop
(vs. 1 location per item)
Open every day (vs. 1-2 workshops per month)
Online real-time reservations
(vs. phone or e-mail only)
Simple and convenient service aspects for “experience” purpose
Look forward to seeing you there!
Thank you !
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