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The new style of enjoying Japanese food culture-The "Wa-izm" Studio-/Eriko Ito

The new style of enjoying
Japanese food culture-The "Wa-izm" Studio-/Eriko Ito

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The new style of enjoying Japanese food culture-The "Wa-izm" Studio-/Eriko Ito

  1. 1. The “和izm” Studio ( wa-izm) *image 1
  2. 2. 和 + izm The traditions and spirit of Japanese food culture Brand Name “wa”= Japanese -ism wa-izm 2
  3. 3. “To carry on the wonders of Japanese culture to future generations and the entire world” Vision 3
  4. 4. The Three Market Trends  The Tokyo population influx  Increased attention to “washoku”  The upward demand for hands-on experiences • The incoming Olympic game in 2020 at Tokyo • Newly added to the UNESCO intangible heritage list • The popularity of optional tours is increasing • A clear shift in emphasis on gifts providing experiences rather than objects (Traditional Japanese cuisine) 4
  5. 5. Target Customer Japanese food culture enthusiasts Free Individual Travelers seeking “cross-cultural experience”  Estimated CAGR5.7% toward Year 2020  “Return to Japan” trend Japanese Citizens desiring to rediscover Japanese culture 5
  6. 6. FITs and “Cross-cultural Experience” [name] Adam&Louise Rouledge [country] UK [duration] 2 weeks [occupation] Elementary school teacher (both) Anticipations of Foreign Travelers by Yamatogokoro Inc. Q. What inspired your decision to visit Japan? I wanted to go to a country with a culture that was entirely different from my own. I wanted to expand my horizons. Q. What were you hoping to get out of your trip? Beautiful scenery, delicious new foods, and relax. Mostly, I wanted to experience things unique to Japan, that I can’t do back home. Free Individual Travelers by Japan Tourism Agency N=119* 1 Foods 52.1 % 2 Hot Springs 45.4 % 3 Histrical and Traditional Cultural Experience 43.7 % 4 Shopping 42.9 % 5 Cityscape, the bustle of downtown area 31.9 % * Australian travelers 6
  7. 7. Service Concept “Wa-izm” Studio A specialized kitchen studio where you can directly watch and touch the traditional cooking process and have a real “washoku” making experience. You will simply enjoy the preparation scenes and foods, but also learn Japanese food “culture” more deeply from this hands-on experience. 7
  8. 8. Features(1)  Edo-Sushi  “Dashi” (Japanese soup stock) A behind-the-scenes peek at the preparation process. 8
  9. 9.  Time 1 session lasts approx. 1.5 hours (vs. 1 session: 3-5 hours)  Variety Sushi, Dashi, Sweets, Sake etc. experiences all available at one stop (vs. 1 location per item)  Convenience Open every day (vs. 1-2 workshops per month)  User-friendliness Online real-time reservations (vs. phone or e-mail only) Features(2) Simple and convenient service aspects for “experience” purpose 9
  10. 10. Look forward to seeing you there! Thank you ! Go to next page to see “how to vote” 10
  11. 11. How to Vote Push Facebook button or g+1 button Enter your e-mail address and your message, and push submit button or check Your e-mail address Your message (if you like) Submit button (1) (2) There is a voting form below this slide. 11

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