Ask the Experts Interview with Craig Fleisher & Babette Bensoussan Authors of Business and Competitive Analysis
BUSINESS AND COMPETITIVE ANALYSIS Effective Application of  New and Classic Methods THE DEFINITIVE  HOW-TO GUIDE  FOR  BUS...
<ul><li>Book about analysis </li></ul><ul><ul><li>528 pages in all </li></ul></ul><ul><li>Two parts:  </li></ul><ul><ul><l...
<ul><li>Analysts define reality for decision makers whose actions can alter it. </li></ul><ul><li>Analysis in the larger i...
<ul><li>Five Sections totaling 24 Techniques </li></ul><ul><li>Competitive (5) </li></ul><ul><li>Enterprise (5) </li></ul>...
<ul><li>Industry Analysis – 9 Forces </li></ul><ul><li>Competitive Positioning </li></ul><ul><li>Business Model Analysis <...
<ul><li>Benchmarking </li></ul><ul><li>McKinsey 7S Analysis </li></ul><ul><li>Shadowing </li></ul><ul><li>Product Line Ana...
<ul><li>Strategic Relationship Analysis </li></ul><ul><li>Corporate Reputation Analysis </li></ul><ul><li>Critical Success...
<ul><li>Event and Timeline Analysis </li></ul><ul><li>Technology Forecasting </li></ul><ul><li>War Gaming </li></ul><ul><l...
<ul><li>Interpretation of Statistical Analysis </li></ul><ul><li>Competitor Cash Flow Analysis </li></ul><ul><li>Analysis ...
&quot;Baruch's Law reminds us that, 'when all you have is a hammer, everything looks like a nail,' a condition describing ...
For More About  Business & Competitive Analysis , and 24  Useful Analysis Methods, see: Craig S. Fleisher and Babette E. B...
<ul><li>Suggestions for Future Webinar topics? Email them to  [email_address] </li></ul><ul><li>And share your thoughts wi...
To Download an Archive of the Webinar, Register Online at www.ReconG2.com where we'll be Posting the Record of this Event ...
Upcoming SlideShare
Loading in …5
×

Ask the Experts Interview with Craig Fleisher and Babette Bensoussan on Business and Competitive Analysis

3,600 views

Published on

Webinar Slides - "Ask the Experts Interview with Craig Fleisher and Babette Bensoussan on Business and Competitive Analysis"

Published in: Economy & Finance, Technology

Ask the Experts Interview with Craig Fleisher and Babette Bensoussan on Business and Competitive Analysis

  1. 1. Ask the Experts Interview with Craig Fleisher & Babette Bensoussan Authors of Business and Competitive Analysis
  2. 2. BUSINESS AND COMPETITIVE ANALYSIS Effective Application of New and Classic Methods THE DEFINITIVE HOW-TO GUIDE FOR BUSINESS AND COMPETITIVE ANALYSIS Craig S. Fleisher Babette E. Bensoussan 2007 Copyright 2007 by Fleisher & Bensoussan, All rights reserved.
  3. 3. <ul><li>Book about analysis </li></ul><ul><ul><li>528 pages in all </li></ul></ul><ul><li>Two parts: </li></ul><ul><ul><li>Analysis context and process </li></ul></ul><ul><ul><li>Tools & techniques </li></ul></ul><ul><li>Builds and extends upon our prior book Strategic and Competitive Analysis , but offers 24 different techniques </li></ul>Copyright 2007 by Fleisher & Bensoussan, All rights reserved.
  4. 4. <ul><li>Analysts define reality for decision makers whose actions can alter it. </li></ul><ul><li>Analysis in the larger intelligence process </li></ul><ul><ul><li>Context and priorities facing analysts </li></ul></ul><ul><li>The process of performing analysis </li></ul><ul><ul><li>Scope of analysis – competitors, environment, technology, and decision-maker/location </li></ul></ul><ul><ul><li>F&B’s 10 Commandments for B&CA </li></ul></ul><ul><li>Avoiding analysis pitfalls </li></ul><ul><ul><li>Four-level hierarchical model of analysis failure </li></ul></ul><ul><li>Communicating analysis results </li></ul><ul><li>FAROUT </li></ul>Copyright 2007 by Fleisher & Bensoussan, All rights reserved.
  5. 5. <ul><li>Five Sections totaling 24 Techniques </li></ul><ul><li>Competitive (5) </li></ul><ul><li>Enterprise (5) </li></ul><ul><li>Environmental (5) </li></ul><ul><li>Evolutionary (5) </li></ul><ul><li>Financial, Probabilistic and Statistical (4) </li></ul>Copyright 2007 by Fleisher & Bensoussan, All rights reserved.
  6. 6. <ul><li>Industry Analysis – 9 Forces </li></ul><ul><li>Competitive Positioning </li></ul><ul><li>Business Model Analysis </li></ul><ul><li>SERVO Analysis </li></ul><ul><li>Supply Chain Analysis </li></ul>Copyright 2007 by Fleisher & Bensoussan, All rights reserved. Competitive Techniques
  7. 7. <ul><li>Benchmarking </li></ul><ul><li>McKinsey 7S Analysis </li></ul><ul><li>Shadowing </li></ul><ul><li>Product Line Analysis </li></ul><ul><li>Win/Loss Analysis </li></ul>Copyright 2007 by Fleisher & Bensoussan, All rights reserved. Enterprise Techniques
  8. 8. <ul><li>Strategic Relationship Analysis </li></ul><ul><li>Corporate Reputation Analysis </li></ul><ul><li>Critical Success Factor Analysis </li></ul><ul><li>Country Risk Analysis </li></ul><ul><li>Driving Forces Analysis </li></ul>Copyright 2007 by Fleisher & Bensoussan, All rights reserved. Environmental Techniques
  9. 9. <ul><li>Event and Timeline Analysis </li></ul><ul><li>Technology Forecasting </li></ul><ul><li>War Gaming </li></ul><ul><li>Indications and Warning Analysis </li></ul><ul><li>Historiographical Analysis </li></ul>Copyright 2007 by Fleisher & Bensoussan, All rights reserved. Evolutionary Techniques
  10. 10. <ul><li>Interpretation of Statistical Analysis </li></ul><ul><li>Competitor Cash Flow Analysis </li></ul><ul><li>Analysis of Competing Hypothesis </li></ul><ul><li>Linchpin Analysis </li></ul>Copyright 2007 by Fleisher & Bensoussan, All rights reserved. Financial, Probabilistic and Statistical Techniques
  11. 11. &quot;Baruch's Law reminds us that, 'when all you have is a hammer, everything looks like a nail,' a condition describing the single most difficult challenge facing both business analysts and consultants, novice and veteran alike. In 2003, Fleisher and Bensoussan delivered what all leading intelligence thinkers agree was THE definitive guide to analytics and interpretation for the first half-decade of the new millennium. With their latest collaboration, this expert duo has defined the second-half of this decade as one guided by knowing the tools appropriate for the cognitive task at hand while expanding the toolkit available to be even more complete, valuable, and useful through the actionable detailing of 24 all new techniques. Plus, the unique FAROUT approach to tool selection equips analysts to quickly and easily apply the right techniques more reliably and scientifically to the range of outcomes anticipated in every business-decision support situation.&quot; Arik Johnson, Managing Director Aurora WDC Copyright 2007 by Fleisher & Bensoussan, All rights reserved.
  12. 12. For More About Business & Competitive Analysis , and 24 Useful Analysis Methods, see: Craig S. Fleisher and Babette E. Bensoussan Business and Competitive Analysis: Effective Application of New and Classic Methods Upper Saddle River, NJ 2007 Copyright 2007 by Fleisher & Bensoussan, All rights reserved.
  13. 13. <ul><li>Suggestions for Future Webinar topics? Email them to [email_address] </li></ul><ul><li>And share your thoughts with the authors: </li></ul><ul><li>Babette E. Bensoussan, The MindShifts Group Pty. Ltd, Level 6, 8 Help Street, Chatswood, New South Wales, 2067, Australia, E-mail: [email_address] </li></ul><ul><li>Craig S. Fleisher, Odette School of Business, University of Windsor, 401 Sunset Ave.-508 OB, Windsor, Ontario N9B 3P4, Canada, E-mail: [email_address] </li></ul><ul><li>See the FT Press website for the book: www.ftpress.com </li></ul>Copyright 2007 by Fleisher & Bensoussan, All rights reserved.
  14. 14. To Download an Archive of the Webinar, Register Online at www.ReconG2.com where we'll be Posting the Record of this Event Next Week

×