1. How to Stay on Top of Social Media
in 30 Minutes a Day
February 20, 2014
Arik C. Hanson
Principal, ACH Communications

2. A little about me…
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5. 5

6. But:
– Need to stay one step ahead of clients
– Need info to do your job effectively
– Want to stay smart about trends
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7. Plus: Social is just a part of our everyday jobs
now, as solo PR counselors
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8. 11 strategies.
45 minutes.
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9. Giddy-up!
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10. Strategy #1: Create a schedule. AND STICK TO IT!
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11. Mine:
• Morning reading via Feedly: 8:00-8:10
• Check Facebook: Three times per day 2-3 minutes
each
• Check Twitter: Three times a day 2-3 minutes
each (except for #solopr chat!)
• Evening reading via Zite/Flipboard: 10:30-10:40
• Downtime consumption: 5-10 minutes per day
• Total: 29-36 minutes per day
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12. Strategy #2: Read 100 blogs in 10 minutes with
Feedly.
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22. Blogs on my list:
• AdFreak (David Griner)
• V3 Blog (Shelly Kramer’s blog)
• Jon Loomer (Facebook-specific)
• Inside Facebook
• Sprout Insights (Sprout Social’s blog)
• Post Planner blog
• Digiday
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23. Strategy #3: Develop an air-tight bookmarking
system
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24. I use Diigo
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25. But you can also use:
• Delicious
• Evernote
• Instapaper
• Even Pinterest
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30. Strategy #4: Use the *right* news apps.
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31. My favorites
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32. News 360
• Quick news snippets based on categories you
choose.
• Always provides option to read full story.
• Easy to add or change categories.
• Designed for: Ultra-fast news consumption.
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34. Gist
• Quick scan of the news that includes snippets,
quick facts and short videos.
• Love the short quotes and facts featured in
each story.
• Easy way to get the story without reading the
whole story—designed for scanners.
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36. Wibbitz
• Audio + Photos + Text
• Can set up by category (Tech, Mashable, etc.)
• More audio/visual news reader
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38. Strategy #5: ONLY use Twitter lists when using
Twitter.
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39. Potential categories:
• Fellow #solopr folks
• Hard news (@cnn, @nytimes)
• Industry news (@prsa, @mediabistro)
• PR bloggers (@kellyecrane, @shonali, @ginidietrich)
• Local media (Individuals+outlets)
• Clients (Individuals+corporate handles)
• Event speakers (#SoloPR speakers, PRSA National speakers)
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44. Strategy #6: “Hear” content when you’re
“confined”
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45. •
•
•
•
In the car
On the plane
In your hotel room
In the bathroom?
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46. I started using Umano
Thanks @lenkendall!
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48. • You can also use:
– iTunes
– Stitcher Radio
– BlogTalk Radio
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49. Strategy #7: Use Digg daily
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53. Strategy #8: Be HYPER-vigilant about Facebook
use (and start using Paper).
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62. Strategy #9: Turn your phone into a mobilecontent-consumption machine
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63. • Zite (Reader)
• Flipboard (Reader)
• Pocket (Read later)
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69. Strategy #10: Subscribe to 5 industry
e-newsletters—no more.
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70. Mine:
• PRDaily
• PSFK
• MuckRack Daily
• SocialMedia.org
• Scott Monty’s This Week in Digital
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74. Strategy #11: Find and subscribe to key content
aggregators
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78. • 11 strategies. 45 minutes.
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79. •
•
•
•
•
•
•
•
•
#1: Create a schedule. AND STICK TO IT!
#2: Read 100 blogs in 10 minutes with Feedly.
#3: Develop an air-tight bookmarking system.
#4: Use the *right* news apps.
#5: Only use Twitter lists when using Twitter.
#6: “Hear” content when you’re “confined”
#7: Use Digg daily
#8: Be HYPER-vigilant about Facebook use.
#9: Turn your phone into a mobile-content-consumption
machine
• #10: Subscribe to 5 e-newsletters—no more.
• #11: Find and subscribe to key content aggregators.
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80. Questions?
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81. More:
– Subscribe: arikhanson.com
– Email: arik@arikhanson
– Tweet: @arikhanson
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