• Morning reading via Feedly: 8:00-8:10
• Check Facebook: Three times per day 2-3 minutes
• Check Twitter: Three times a day 2-3 minutes
each (except for #solopr chat!)
• Evening reading via Zite/Flipboard: 10:30-10:40
• Downtime consumption: 5-10 minutes per day
• Total: 29-36 minutes per day
• Quick scan of the news that includes snippets,
quick facts and short videos.
• Love the short quotes and facts featured in
• Easy way to get the story without reading the
whole story—designed for scanners.
#1: Create a schedule. AND STICK TO IT!
#2: Read 100 blogs in 10 minutes with Feedly.
#3: Develop an air-tight bookmarking system.
#4: Use the *right* news apps.
#5: Only use Twitter lists when using Twitter.
#6: “Hear” content when you’re “confined”
#7: Use Digg daily
#8: Be HYPER-vigilant about Facebook use.
#9: Turn your phone into a mobile-content-consumption
• #10: Subscribe to 5 e-newsletters—no more.
• #11: Find and subscribe to key content aggregators.
You: 1) Stuck in meetings—OK, so maybe you’re not stuck in in-person meetings, but you’re on the phone with clients and most of you have your head down most of the day.
2) You have NO time
3) And, the onslaught of potential social media and digital tools to use with your clients just continues to explode
Home page—highlight diff areas
Right hand side: List of categories
Top: Featured posts
Upper right: Preferences
Different ways to view your Feedly—Title only layout
Magazine layout (my favorite)
Index layout—pay atttention to number of shares to see which articles are “trending” (easier way to scan quickly)
Full article layout
Individual stories then look like this when you click on them in Feedly; multiple bookmarking (Evernote, Instapaper, Pocket) and sharing (G+, Twitter, FB, LinkedIn) options at top.
Preferences allow you to set your Feedly just the way you want it;
Home page—highlight diff areas
-Customize your tweets from Feedly
Tags: use to categorize
Search: another easy way to find content once you’ve bookmarked it
Titles: Easy way to scan (I do this every week with Talking Points)
Use the Diigo bookmarklet—allows you to bookmark on the fly with just a couple clicks (click on bookmarklet, share this page and away you go!)
Here’s what pops up when you click on “Save”—insert tags
Here’s what pops up when you click “Share this page”
Have on all day
Check at 8 am, noon and 4 pm
Solo PR list
Look to engage with this list 3-4 times per day
Will add to list based on interactions on Solo PR FB group and this event
MN Media list
Look to engage this list 1-2 times per day
Keep relationships with local media going this way; great way to keep up on news for other local clients, too
Social Media thought leader list
Merely scanning here and looking to bookmark posts—limited engagement
Looking for people who publish (Baer, Bullas, Schaefer), but also those who are plugged in (Monty, Handley)
Be sure to check the signals—listens and likes can tell you which stories others are reading
Nice sharing options right in the app
Notice the 2X button in lower right—you can ask the Umano voice to read FASTER!
Subscribe to different categories: Digital Trends, Tech, etc.
Pinterest-like layout—easy to read
Curates from all sorts of sites—from The Atlantic to The Verge to the Washington Post
Great way to see what EVERYONE is talking about—not just the digerati
Or get it delivered straight to your inbox
I could waste ALL sorts of time on FB each day—in fact, some days I’m not tough enough. I give in. I could talk with my friend Jeff Esposito about Andre the Giant
I’m just dying to like this photo from my fellow #SoloPR in MSP Peg Roessler
And Lord knows I could talk sports all day with fellow #SoloPR Dan Farkas.
But, you need to be hyper-vigilant about the time you spend on FB. And, the time you DO spend on FB should be spend contributing or learning from a business perspective—NOT liking cat photos. Participating in the #SoloPR FB Group for example—a GOOD way to spend time.
Participating in my FB advertising FB group—another GOOD place for me to spend time.
Scan for posts/articles you can use in your professional lives—easy to spot with links.
Reading countless hours of Buzzfeed listicles? NOT PRODUCTIVE! STOP IMMEDIATELY
Consider making Paper the primary way you consumer Facebook—at least the feed. More productive with looks at curated news.
Here’s what it looks like
Configure for Zite—flag to read later with just one simple click
Configure for Flipboard—same for Flipboard
Strategy again: Scan and save!
The Muck Rack Daily is one of my new faves—even though it doesn’t technically cover social. Great updates in its Today’s Trending section. And I always seem to find an article worth bookmarking in its Watercooler section. And in the Career Status Updates section, you can find the latest comings/goings in the media.
Love SocialMedia.org’s email for case studies from the biggest companies in the US—tons of good examples and ideas here.
PSFK isn’t necessarily social focused, but it’s keyed in to the latest trends across the creative business. Scott’s enewsletter is a treasure trove of stats, tools and case studies each week.
Social Media Examiner—great Friday content aggregator about what happened in social this week (macro-level trends)