Making impact

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How to make impact using social media with zero cost.

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  • http://www.flickr.com/photos/bufivla/3619927485/sizes/m/
  • http://www.flickr.com/photos/shanegorski/2214682962/sizes/l/
  • http://www.flickr.com/photos/7969902@N07/476909988/sizes/l/
  • http://www.flickr.com/photos/dahlstroms/4083220012/sizes/l/
  • Making impact

    1. 1. Making Impact<br />ArikFraimovich<br />@arikfr<br />
    2. 2. Who Am I? Social media geek<br />Social Media<br />Geek<br />
    3. 3. Stuff I’ve Done<br />@moked<br />QassamCount <br />on Facebook<br />
    4. 4. Hmmm… People turn their avatars green in support of #IranElection<br />
    5. 5. Turning avatar green? There’slet’s make an app for that<br />
    6. 6. (While I was still making final changes)<br />It all started with 1-tweet<br />http://twitter.com/ninavizz/status/2206847293<br />
    7. 7. 20 minutes later – 300 people2 hours later – 2,000 people12 hours later – 22,000 people1 week later – over 230,000 people<br />
    8. 8. Over 20 of twitter’s featured users used it<br />(Including @al3x – Twitter’s Ex-API Team Lead Developer)<br />
    9. 9. Why did it work?<br />
    10. 10. 1. Tweets are viral<br />
    11. 11. 2. one-click is simple. Simple is engaging.<br />
    12. 12. 3. Timing is everything<br />
    13. 13. ROI?<br />The cost<br />6 hours of work<br />$50/mo for hosting<br />$10/y for domain name<br />The Impact<br />Over 230,000 people used it<br />Over 23,000,000 people exposed to the message<br />
    14. 14. REMEMBER: All it takes is to be a little creative<br />
    15. 15. @ARIKFR<br />Thank you. <br />
    16. 16. Images from:<br />http://www.flickr.com/photos/bufivla/3619927485/sizes/m/<br />http://www.flickr.com/photos/7969902@N07/476909988/sizes/l/<br />http://www.flickr.com/photos/dahlstroms/4083220012/sizes/l/<br />

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