a  marketer’s  guide to  awkward moments
we all have awkward moments. some of us make them funny.
we all have awkward moments. marketers  make them  useful .
awkward moments : an uncomfortable gap in our expectations for each other.
awkward moments : an uncomfortable gap in our expectations for each other.
1. kids unknowingly insulting you
2. the handshake…er, hug.
3. must-pass-person-in-front-of-me speedwalking
4. not knowing which race description to use
5. high fives, fist bumps or missing the high five altogether
don’t worry companies have  awkward moments , too.
like jetblue holding hostages…
or comcast guy falling asleep…
oh, and what about the dominos youtube videos?
so what do we learn from awkward moments as marketers?
our customers’ expectations of us.
our customers’ expectations of us. how to solve problems (quickly).
our customers’ expectations of us. how to really be transparent. how to solve problems (quickly).
our customers’ expectations of us. how to really be transparent. how to laugh at ourselves. how to solve problems (quickly).
Now go find some awkwardity! (http://thearielle.com)
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A Marketer's Guide to Awkward Moments

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Was the only student chosen to speak for Ignite Bay Area: Women Innovators. Gave a fitting presentation on how awkward moments are great for marketers.

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A Marketer's Guide to Awkward Moments

  1. 1. a marketer’s guide to awkward moments
  2. 2. we all have awkward moments. some of us make them funny.
  3. 3. we all have awkward moments. marketers make them useful .
  4. 4. awkward moments : an uncomfortable gap in our expectations for each other.
  5. 5. awkward moments : an uncomfortable gap in our expectations for each other.
  6. 6. 1. kids unknowingly insulting you
  7. 7. 2. the handshake…er, hug.
  8. 8. 3. must-pass-person-in-front-of-me speedwalking
  9. 9. 4. not knowing which race description to use
  10. 10. 5. high fives, fist bumps or missing the high five altogether
  11. 11. don’t worry companies have awkward moments , too.
  12. 12. like jetblue holding hostages…
  13. 13. or comcast guy falling asleep…
  14. 14. oh, and what about the dominos youtube videos?
  15. 15. so what do we learn from awkward moments as marketers?
  16. 16. our customers’ expectations of us.
  17. 17. our customers’ expectations of us. how to solve problems (quickly).
  18. 18. our customers’ expectations of us. how to really be transparent. how to solve problems (quickly).
  19. 19. our customers’ expectations of us. how to really be transparent. how to laugh at ourselves. how to solve problems (quickly).
  20. 20. Now go find some awkwardity! (http://thearielle.com)

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