Creating Your Personal Brand

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Buying a domain name and pointing it to your LinkedIn profile.

Buying your name as a URL can be a useful tool to establish yourself as a brand and as someone who is technologically savvy – at least a little. Besides it looks cleaner on the resume and is less complicated to type into the address bar of the browser than the link provided by LinkedIn.

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Creating Your Personal Brand

  1. 1. Creating Your Personal Brand Buying a domain name and pointing it to your LinkedIn profile. Adam Rickel www.adamrickel.com arickel@gmail.com Page | 1
  2. 2. Introduction Buying your name as a URL can be a useful tool to establish yourself as a brand and as someone who is technologically savvy – at least a little. Besides it looks cleaner on the resume and is less complicated to type into the address bar of the browser than the link provided by LinkedIn. The process of buying your name as a domain name and forwarding it to your LinkedIn page (or any other page for that matter) is fairly straightforward, and pretty much anyone who has ever made a purchase online can do this. Step One - Buying Your Name To do buy a domain name you must open an account at a domain registrar. Popular domain registrars include: www.godaddy.com www.networksolutions.com www.register.com It doesn’t really matter which registrar you choose. The terms and basic steps should all be the same. For the purpose of this guide I will use Godaddy.com they are the largest and tend to be a little cheaper. Purchasing the domain is pretty straightforward. Simply type the name you wish to purchase into the search box and check to make sure it is available for purchase. Type in your name without any spaces. Once you have confirmed that the domain you wish to purchase is available, add your domain name to your shopping cart and proceed to check out. (You will probably be prompted to open an account at this point, if you haven’t done so already.) Page | 2
  3. 3. Notes about buying a domain: 1. During checkout you will be prompted to add additional products such as, additional domains, privacy protection, hosting and extended registrations. Buy them if you wish, but they really aren’t necessary. 2. The default registration period is usually set to 2-5 years. You should be able to change this to one year. 3. Be sure to check the Auto-Renew option. (If this isn’t included in the check out steps, there should be a setting in your account you can access after your purchase.) This will ensure that you won’t accidentally miss the renewal registration and lose your domain. 4. The total charge shouldn’t be more than $10-15, if you follow these steps. a. If there is a per month charge you are probably being charged a hosting fee for a website. b. Registrations for domain names are charged annually. Step Two - Pointing your Domain Name to your LinkedIn Profile Now that you are a proud owner of a domain name you are just a few steps away from pointing your domain to your LinkedIn profile (or anywhere else you want). 1. Be sure to have the link provided by LinkedIn for your profile ready. You will need to copy/paste it soon. The link can be found on your Edit My Profile Page on the Public Profile line. See below. 2. Log into your account with the registrar and navigate to the domain management section. a. After selecting your domain name you should see a link for forwarding your domain. See below. Page | 3
  4. 4. 3. Now that the Forwarding menu is open, click on Edit and you should have access to a field to paste in your LinkedIn URL. See below. 4. Click OK. 5. Wait. It may take up to 24 hours for the change to take effect, so be patient if you do not see immediate results. 6. Test it. Just type your domain into the address bar of your browser and your LinkedIn profile should appear (or the page that you pointed your domain too). If you run into problems I recommend you first consult the help section of the registrar you are using. There may be a step specific to the registrar that is not covered here. Forwarding a domain is fairly common and the helps the registrar provide are usually pretty good. Otherwise, I would appreciate any comments or suggestions you may have to improve this guide. Feel free to contact me at arickel@gmail.com. Page | 4

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