¿What is a fashion blog?
A fashion blog
can cover many things such as
specific items of clothing and
accessories, trends in various
apparel markets celebrity
fashion choices and street
They cover fashion at
all levels from the
biggest names to the
Many fashion blogs could also be
categorised as shopping blogs, since
"most of the conversation is shopping
advice, liberally laced with consumer
recommendations". This is very similar
to the content of fashion magazines.
Some retailers in the fashion industry have
even started blogs of their own to promote
Number of fashion blogs
There is considerable disagreement regarding the number of fashion blogs in
existence. In a February, 2006, Women's Wear Daily article, Corcoran stated:
There is an enormous, and growing, number of fashion and shoppingrelated blogs: about 2 million, according to Technorati Inc., [...]
or slightly less than 10 percent of the 27 million blogs the
company tracks. (That number includes blogs in languages that use
the Roman alphabet and that contain anything fashion-related,
including sites such as Pink Is the New Blog, which focuses on
In September 2005, La Ferla stated that:
It is likely that this figure is inflated by a
substantial number of personal blogs that
mention fashion. These are not considered
fashion blogs using the criteria above. All
other estimates of the popularity of fashion
blogs are considerably lower.
Lara Zamiatin estimated in November 2006
that there are now:
"as little as a year ago, the number of
[fashion bloggers] could be counted in
the dozens. Today there are hundreds"
"several hundred fashion blogs"
Types of fashion blogs
Fashion blogs can be categorised in a number of ways.
Fashion blogs may be written by insiders, outsiders or
Fashion blogs may be written by insiders,
outsiders or aspiring insiders.
Insiders are people who work (or have
previously worked) in the fashion
industry or for the traditional
fashion media. In addition, some
fashion insiders blog occasionally as
guest on larger sites. For example,
the fashion designer Nanette Lepore
has contributed to Glam.com.
Ms. Fabulous, is written by Mariana
Leung, a fashion industry veteran
who has worked as a fashion
designer, technical designer,
photographer and PR director. She
writes about other designers and
Outsiders are people who know a lot
(or at least have strong opinions)
about fashion, usually by virtue of
being very dedicated consumers of
Aspiring insiders are people who want to work in the
fashion industry or media and believe their blog may
provide a ‘back door’ entry into a mainstream fashion
writing job. Examples of people who have been employed
within the fashion industry on the strength of their blogs
r and Jessi
from Go Fug
k for New
o now has a
Express a W
The Budget Fashionista,
Kathryn Finney, wrote a book
called "How To Be a Budget
Fashionista" that was
published by Ballantine Books.
Fashion blogs may be owned either by
individuals or by companies.
The types of companies now running fashion blogs include large
mainstream media organizations and fashion retailers.
Condé Nast Publications is a
mainstream media organization
with fashion blogs.
Fashion retailers with blogs
include Bluefly, Queen of Suburbia